My hourly CPA service (where “CPA” stands for content-proposal-analysis), the Bredemarket Long Writing Service, does not have a “standard” offering per se, because of the variability of what may be needed.
Work is billed at an hourly rate.
Bredemarket 4000 Long Writing Service.
Bredemarket can create any content, proposals, or analyses (hourly CPA service: geddit?) you need—blogs, case studies / testimonials, data sheets, e-books, proposals, social media posts / Xs (or whatever tweets are called today), white papers, or anything that can be billed at an hourly rate.
This is for those of you who are already familiar with the Bredemarket 4000 and 4444 hourly services, and just want to know about the new October 2026 pricing—my first price increase in 4 1/2 years.
Again, the Bredemarket 4000 Long Writing Service is billed the week after the hourly work. The Bredemarket 4444 Partner Retainer is billed in advance, and provides a substantial discount over my regular hourly rate (effective rate $100/hour vs. $125/hour). Bredemarket 4444 also provides budget regularity, such as a known non-variable line item of $4,500/month. (Unless you use more hours than you pre-purchased. Additional hours are at my regular $125/hour rate.)
So what are the prices? They’re in the video. I also show the prices for my per project services.
Bredemarket Pricing. Music Google Lyria. Public Domain.
What do the two services have in common?
They are NOT restricted. If you select one of my per project services, then you only buy that one piece of content, that one blog post or whatever. Want something else? Buy another package.
Or just buy a bunch of my hours. During the hours I work with you, I can provide ANY of Bredemarket’s content-proposal-analysis (CPA) collateral, giving you a variety of tools to achieve total world domination.
Compelling CONTENT Creation
Blog posts. Among other projects, I’ve authored a multi-month blog series to attract business to a client.
Case studies and testimonials. Among other projects, I’ve written a dozen case studies to justify a firm’s capabilities to its projects.
LinkedIn articles and posts. The multi-month blog series was designed for repurposing as LinkedIn articles.
White papers. My white papers have made the case for the superiority of my clients’ products and services.
Winning PROPOSAL Development
Proposal services (managing, writing, editing, other). My proposals have won business for Bredemarket clients and for my former employers.
Actionable ANALYSIS
Analysis services. My market, product, and competitive analyses for Bredemarket clients and former employers have not only gathered necessary information and insights, but have also suggested a path forward.
I’m setting an internal goal to help Bredemarket identity clients achieve total world domination. And I may even tell them I’m doing it.
Why total world domination?
I will give you a peek at what this Super Individual Contributor (IC) is doing.
This week I’m working on two analysis/content projects for two different products for two different Bredemarket clients. While the products are significantly different, there are similarities between the two projects.
Achieving total world domination for two clients. Google Gemini.
It’s all classic product marketing elements: strategy, environment, content, and performance. These aren’t the “tried and true” familiar words, but my own. Let me define the second element, since environment isn’t an “everybody says it” product marketing term:
“Here’s where I put “Market and competitive intelligence” and “Customer feedback loop” from the list above. This also includes the internal environment in the company; if the CEO emphatically insists that a go-to-market effort should last three days, then a go-to-market effort will last three days, regardless of what anyone else says.”
Even though the CEO is wrong. But don’t get me started on that.
But WHY am I completing these projects for these clients?
To check a product marketing box?
To get clicks?
To raise awareness?
To win during consideration?
To increase conversion?
While those are nice, why not think bigger?
TWD. Google Lyria. Public Domain.
What about total world domination?
Let’s make the “Green Widget Company” the acknowledged expert (thought leader) in this particular biometric modality.
And the “Green Widget Gizmo” the only product that prospects will consider and buy.
This is really just a mental motivational exercise. As I analyze and write for these two clients, I can ask myself: will this advance the company and product to realize unquestioned supremacy? Keeps me focused and productive.
It’s a lot better than declaring: competitive analysis completed, and I wrote a checklist of actionable next steps. Job done. Yawn.
Will my alternative fly?
But really?
Time to check this on a real world example.
Let me eat my own wildebeest food. Do I want Bredemarket to achieve total world domination?
To be honest, no.
I work with an Indian firm, and with a Canadian firm, and I’ve worked with at least one U.S. firm with a foreign headquarters. But most of my business is with United States-owned entities.
And I’d be ecstatic if I merely achieved total U.S. domination.
Where every single identity/biometric firm that requires product marketing content-proposal-analysis services says to themselves,
“We can only achieve this by using the biometric product marketing expert. We need to contact John at Bredemarket.”
Because if over 100 companies are saying this to themselves, and I am in unrelenting demand, I can raise my rates substantially.
Champagne wishes, caviar dreams. And if you’ve been in the industry for over 30 years, you know the origin of that phrase.
So what do I tell my clients?
Now do I start my next client calls by boldly declaring, “Here’s how you achieve total world domination”?
Um, no. It all depends on the…drumroll… “internal environment in the company.”
I’ve been around dozens of identity/biometric firms. And different firms would react differently to such a statement.
Some would chuckle and say that would be nice.
Others would nod approvingly.
Some would get VERY charged up and put me on a plane to Uzbekistan.
And finally, some would throw me out the door for being cringe and unrealistic and return to their discussion about increasing ARR by 5%.
So in some cases I do this in secret. (Unless the person working on that ARR increase reads this post.)
Does your firm want total world domination?
If your identity/biometric firm isn’t salivating to be THE name in identity, don’t read any further. (Actually, those people stopped reading long ago.)
Now that I’m just talking to the rest of you, do you have a project that needs outside help with unequalled expertise?
You should talk to me now. If 100 identity/biometric firms book meetings today, my hourly rate will increase to $1,000 per hour,
Considering the right consultant for your biometric firm often comes down to a single, make-or-break dynamic: biometric domain fluency.
But that’s just a fancy phrase for knowing what you’re talking about.
“The Longest Hour.” Google Lyria. Public Domain.
Consider what happens when a product marketing consultant at a biometric firm does NOT possess biometric domain fluency.
Off-target content
Imagine that you’re writing your first blog post for a biometric company. So you figure you’ll get educational by telling your prospects how “Gender Shades” identified huge accuracy problems, but your firm’s facial recognition algorithm has overcome them.
Google Gemini.
Congratulations, novice. You just mixed two distinctly different things up.
I’ve addressed this before, but I’ll address it again. Do you know why that old study was called “Gender Shades”? Because it tested algorithmic ability to recognize gender and race. That is facial ANALYSIS (or categorization), not facial RECOGNITION (or individualization). The National Institute of Standards and Technology (NIST) draws a clear distinction between the two. And if you use a high-quality facial recognition application, the gallery of possible matching candidates may have a white woman next to a black man…because the facial recognition algorithm DOESNOTCARE about gender or race.
And that’s just one example of how someone who doesn’t know biometrics can make a grievous mistake that repels a firm’s prospects.
Losing proposals
Before I launch into this, let me explain that there are a number of reasons why a firm may lose a proposal.
Not submitting your proposal in Times New Roman 12 font with one-inch margins.
Submitting a 16-page proposal when the page limit is 15 pages.
Submitting your proposal Friday at 5:03 pm when it was due at 5 pm.
Here I want to talk about something different: getting the answers wrong.
Let’s say you’re tasked to answer a question about submitting your fingerprints at 500 pixels per inch (ppi). But you want to get some extra evaluation points, so you write this:
“The Super Duper Ridger fingerprint reader EXCEEDS THE REQUIREMENT by capturing fingerprints at 1000 ppi.”
Granted, latent fingerprint examiners LOVE higher resolution tenprints and latent prints where they can see the finer detail. But for everyone else, high resolution prints can potentially cause huge problems. Longer time to display images on the screen. Longer network transmission time and higher network bandwidth. Oh, and four times as much storage space. If the agency specifies 500 ppi, they mean what they say.
You have to know your biometrics to answer the questions properly.
Flawed analysis
Sometimes, product marketing consultants need to strategically analyze the market. Or the products in the market. Or the competitors who sell the products in the market. Analysis is a minefield in which an inexperienced person can get blown up.
Let’s say you’re asked to identify the leading facial recognition algorithm providers for U.S. intelligence community agencies. Now you, being a smart person who knows the difference between face recognition and face analysis, hone in on NIST’s Face Recognition Vendor Test (FRTE) collection. You go to FRTE 1:N, identify the specific test that best meets the needs of the intelligence community, and sort the list with the most accurate algorithms at the top. You then report results for all the leading vendors…including CloudWalk, Megvii, and SenseTime.
Google Gemini or Imagen; I can’t remember which.
Congratulations, novice. The firm that contracted with you will NEVER get intelligence business.
All three of the firms I mentioned are Chinese firms. Just because NIST or the FBI tests an algorithm doesn’t mean that U.S. agencies will buy it. For legal and practical reasons, the CIA is not going to install a Chinese algorithm on one of its systems.
No point in performing a competitive analysis on firms that will never compete in your markets.
Avoid these problems by contracting biometric domain fluency
You can avoid these problems by contracting with a product marketing consultant who offers biometric domain fluency.
Such as Bredemarket.
My wife passed by me while I was drafting this post, and when I told her I was writing about biometric domain fluency, she was not impressed.
Then again, she is not an identity marketing leader.
But if YOU are an identity marketing leader, consider Bredemarket for your consulting needs.
Watch and book.
Learn about what I can do for your firm and schedule a free meeting.
The big difference is that it directs you to a new, friction-reducing landing page, “Watch a 15-Second Pitch, Book a Free 30-Minute Meeting.” On a single page you can watch the video, learn more, and book a meeting with me. I like click reduction, and so will you.
It will take about a week until I flush things through the system—some previously scheduled posts may reference the old landing page, and some previously scheduled videos DEFINITELY reference the old page. But eventually things will get back to normal.
Late last year I developed a video entitled “Bredemarket: Services, Process, and Pricing.” You don’t have time to sit through a 90 minute timeshare presentation, do you? So I developed a 90 second Bredemarket pitch, including the pricing, so that you know in less than 2 minutes whether you can afford me or not.
In other words, Johnny got wordy again.
I’ve done this before, when my team developed 4+ page competitive analyses and I called them “battlecards.” Heck, that’s a WAR card.
In the same way, something that is 90 seconds long isn’t a “pitch.” It’s an entire at bat.
The 30 Second Bredemarket Pitch
So I trimmed. So long, wildebeests. Farewell, Seven Questions. Auf wiedersehen, review cycle lengths. Goodbye, fluff.
And got it down to 30 seconds.
With my ska slop song. Keep moving!
Bredemarket: Services, Process, and Pricing in 30 seconds. Revised 10/28/2026.
Now that seems reasonable…except that Major League Baseball changed its rules regarding pitch length. With no runners on base, a pitcher only has 15 seconds to deliver. Not 30. And definitely not 90.
Forget trimming. Time for the hacksaw.
The 15 Second Bredemarket Pitch
So I hacked more things. My biometric product marketing expertise. Mention of most of my packages.
