In case you didn’t know, Bredemarket is based in California.
No video this time. Just audio. (I wrote this BEFORE upgrading my WordPress plan and storage space.) Audio about content-proposal-analysis services. “Pet Sounds” it’s not.
“Beyond the Blue Horizon.” Google Lyria. Public Domain.
For more information and to book a meeting with Bredemarket (there’s only one of me):
When I assembled the final video, the result definitely belongs in the Awareness category. Because the assortment of pictures definitely won’t convert.
It doesn’t even dwell on the pivoting message: namely, that when identity, biometric, and technology leaders face product marketing challenges, the old way may not solve these challenges. When the old way doesn’t work, pivot to something that will.
No, the video doesn’t say any of that.
But if you’ve heard of Bredemarket outside of the video, you already know the marketing and writing services I provide for identity, biometric, and technology firms.
Compelling CONTENT Creation
Blog posts. Among other projects, I’ve authored a multi-month blog series to attract business to a client.
Case studies and testimonials. Among other projects, I’ve written a dozen case studies to justify a firm’s capabilities to its projects.
White papers. My white papers have made the case for the superiority of my clients’ products and services.
Winning PROPOSAL Development
Proposal services (managing, writing, editing, other). My proposals have won business for Bredemarket clients and for my former employers.
Actionable ANALYSIS
Analysis services. My market, product, and competitive analyses for Bredemarket clients and former employers have not only gathered necessary information and insights, but have also suggested a path forward.
Act Now
So how can your tech firm benefit from this content?
If you are ready to stop losing prospects, act now and book a free 30 minute content needs assessment and talk to Bredemarket.
White papers. My white papers have made the case for the superiority of my clients’ products and services.
Winning PROPOSAL Development
Proposal services (managing, writing, editing, other). My proposals have won business for Bredemarket clients and for my former employers.
Actionable ANALYSIS
Analysis services. My market, product, and competitive analyses for Bredemarket clients and former employers have not only gathered necessary information and insights, but have also suggested a path forward.
New content creation carries a level of uncertainty.
Will this future blog post raise awareness about your company’s product?
Will the case study assist those in the consideration phase?
Finally, will your formal proposal result in conversion?
This uncertainty itself creates a giddiness as you await the results of your product marketing. Will this be the one?
So how do you maintain that inner excitement?
Easy.
Never give final approval on the content.
And you can continue to imagine the “what if” rewards.
Bredemarket’s failure
Now this highlights a terrible failure on Bredemarket’s part.
Because my goal isn’t to get you into a “what if” euphoria.
My goal is to complete the work and get it out.
Bredemarket: Services, Process, and Pricing.
If you’ve seen my descriptions of Bredemarket’s services, the final goal is always clearly in sight. I produce a draft, you review the draft, I revise, you review again, I provide the final copy, and you publish it.
Well, that’s the intent.
Business lost…or was it?
I turned a simple blog post draft over to a client, and two months later the client hadn’t reviewed it. I ended the project right there.
So did I lose business? Not really. For short projects I am paid at project completion, and this project was never going to complete.
So if your goal in life is to work on product marketing without ever completing anything, your company is not a fit for Bredemarket.
Archie’s friend Rocky is not getting stuff done. Google Gemini.