Tag Archives: proposal

Clinical Intent

This video has nothing to do with health, but is another repurpose of my thoughts on pivoting.

I went into Gemini Pro mode and told Google Lyria to take “Swivel and Solve” and make it longer. Then I made a new landscape video with images from several others: Forge Your Future, It’s Time, Move Now, and the Koala Identification Factors video. Oh, and also some Proving Humanity promotional material.

“Clinical Intent.” Google Lyria. Public Domain.

When I assembled the final video, the result definitely belongs in the Awareness category. Because the assortment of pictures definitely won’t convert.

It doesn’t even dwell on the pivoting message: namely, that when identity, biometric, and technology leaders face product marketing challenges, the old way may not solve these challenges. When the old way doesn’t work, pivot to something that will.

No, the video doesn’t say any of that.

But if you’ve heard of Bredemarket outside of the video, you already know the marketing and writing services I provide for identity, biometric, and technology firms.

Compelling CONTENT Creation

  • Blog posts. Among other projects, I’ve authored a multi-month blog series to attract business to a client. 
  • Case studies and testimonials. Among other projects, I’ve written a dozen case studies to justify a firm’s capabilities to its projects. 
  • LinkedIn articles and posts. The multi-month blog series was designed for repurposing as LinkedIn articles. 
  • White papers. My white papers have made the case for the superiority of my clients’ products and services.

Winning PROPOSAL Development

  • Proposal services (managing, writing, editing, other). My proposals have won business for Bredemarket clients and for my former employers.

Actionable ANALYSIS

  • Analysis services. My market, product, and competitive analyses for Bredemarket clients and former employers have not only gathered necessary information and insights, but have also suggested a path forward.

Act Now

So how can your tech firm benefit from this content?

If you are ready to stop losing prospects, act now and book a free 30 minute content needs assessment and talk to Bredemarket.

Stop losing prospects! Use Bredemarket content for tech marketers

Swivel and Solve, Short and Square

Just for fun I created an alternate version of my June “Swivel and Solve” video, dumping the late shift. (And the strike force.)

Swivel and Solve (SQ).

But regardless of the form factor, Bredemarket, a leading biometric product marketing consultant, provides expert content, proposal, and analysis services.

My work has produced over $25 million in revenue for nearly two dozen firms.

To solve your challenges, visit https://bredemarket.com/mark/ and schedule a free meeting.

Stop losing prospects! Use Bredemarket content for tech marketers

(“Swivel and Solve” by Google Lyria, Public Domain.)

How Can Iris Firms Stand Out?

Visibility.

With Bredemarket’s help in content, proposals, and analysis.

“Optical Lock.” Google Lyria. Public Domain.

Book a free meeting at https://bredemarket.com/mark/

Stop losing prospects! Use Bredemarket content for tech marketers
Stop losing prospects!

Examples of what Bredemarket can write for your firm to attract prospects:

Compelling CONTENT Creation

  • Blog posts. Among other projects, I’ve authored a multi-month blog series to attract business to a client. 
  • Case studies and testimonials. Among other projects, I’ve written a dozen case studies to justify a firm’s capabilities to its projects. 
  • LinkedIn articles and posts. The multi-month blog series was designed for repurposing as LinkedIn articles. 
  • White papers. My white papers have made the case for the superiority of my clients’ products and services.

Winning PROPOSAL Development

  • Proposal services (managing, writing, editing, other). My proposals have won business for Bredemarket clients and for my former employers.

Actionable ANALYSIS

  • Analysis services. My market, product, and competitive analyses for Bredemarket clients and former employers have not only gathered necessary information and insights, but have also suggested a path forward.

Keeping the Content Excitement Alive

New content creation carries a level of uncertainty.

  • Will this future blog post raise awareness about your company’s product?
  • Will the case study assist those in the consideration phase?
  • Finally, will your formal proposal result in conversion?

This uncertainty itself creates a giddiness as you await the results of your product marketing. Will this be the one?

So how do you maintain that inner excitement?

Easy.

Never give final approval on the content.

And you can continue to imagine the “what if” rewards.

Bredemarket’s failure

Now this highlights a terrible failure on Bredemarket’s part.

Because my goal isn’t to get you into a “what if” euphoria.

My goal is to complete the work and get it out.

Bredemarket: Services, Process, and Pricing.

If you’ve seen my descriptions of Bredemarket’s services, the final goal is always clearly in sight. I produce a draft, you review the draft, I revise, you review again, I provide the final copy, and you publish it.

Well, that’s the intent.

Business lost…or was it?

I turned a simple blog post draft over to a client, and two months later the client hadn’t reviewed it. I ended the project right there.

So did I lose business? Not really. For short projects I am paid at project completion, and this project was never going to complete.

So if your goal in life is to work on product marketing without ever completing anything, your company is not a fit for Bredemarket.

Archie’s friend Rocky is not getting stuff done. Google Gemini.

My clients and I are getting stuff done.

If that’s what you want, let’s talk. https://bredemarket.com/mark/

Stop losing prospects! Use Bredemarket content for tech marketers

Swivel and Solve

Identity, biometric, and technology leaders face product marketing challenges. And the old way may not solve these challenges.

When the old way doesn’t work, pivot to something that will.

Swivel and Solve (B).

Bredemarket, a leading biometric product marketing consultant, provides expert content, proposal, and analysis services.

For identity and biometric firms, Bredemarket is your strike force.

Public Domain.

My work has produced over $25 million in revenue for nearly two dozen firms.

To solve your challenges, visit https://bredemarket.com/mark/ and schedule a free meeting.

Stop losing prospects! Use Bredemarket content for tech marketers

(“Swivel and Solve” and “Late Shift Solitude” by Google Lyria, Public Domain.)

I’m a CPA, Not a CPA

Where MY “CPA” stands for Content, Proposal, and Analysis.

Yes, I’ve talked about this since October 2024, but with the help of Canva, Google Gemini, and Google Lyria I’m addressing it again.

I’m a CPA, Not a CPA.

So don’t come to me with your accounting needs.

But if you have content, proposal, and/or analysis needs, set up a meeting with me to discuss them.

Stop losing prospects! Use Bredemarket content for tech marketers

Compelling CONTENT Creation

I have created (over) 22 types of content, including:

  • Blog posts.
  • Case studies.
  • Data sheets.
  • White papers.

The entire list of both external and internal content is listed in “The 22 (or more) Types of Content That Product Marketers Create.” (For more on internal content, see “Analysis,” below.)

Winning PROPOSAL Development

I have helped identity/biometric and technology firms submit proposals to governments and enterprises.

More details on my proposal services page.

Actionable ANALYSIS

I have performed analyses of markets, companies and competitors, products, and websites and social media.

See the list of internal content I have created in this blog post.

Bid Evaluation Criteria Disregarded

If you’ve ever responded to a Request for Proposal for a technical product, you know that the RFP often has mandatory criteria. If you don’t meet all of the mandatory requirements, you’re not going to win.

Unless you do.

I am not going to name the vendor who submitted this proposal for two reasons:

  • The alleged corruption in this bid may not have affected the vendor in question, but the vendor’s in-country agents. And yes, I know you have to select your agents carefully, but sometimes it’s impossible for vendors to know what the agents are doing.
  • As the article indicates, the vendor in question was not the only one to receive corruption allegations. And that’s all I’ll say about that.

Back to the bid, which was for an identity system in Nepal. At least two foreign companies bid on the system. The article describes the bid from one of those companies.

The technical sub-committee found that [THE VENDOR’S] bid for both packages failed to meet the required technical criteria. Specifically, in Package 1, [THE VENDOR] did not satisfy any of the 238 required technical specifications. In Package 2, the company fell short of 50 of 297 listed technical requirements.

Normally, if you meet exactly 0 out of 238 mandatory requirements, you don’t get an award.

Despite these findings, the evaluation committee overrode the technical sub-committee’s recommendations and allowed [THE VENDOR] to advance to the financial round. This directly contradicts Nepal’s Public Procurement Act, which mandates that only technically compliant bids may proceed. One member of the technical sub-committee withdrew his signature from the final evaluation report two weeks after it was submitted, indicating internal dissent within the department’s own review process.

The non-compliant vendor actually won the award…but there were a lot of questions. And action was subsequently taken.

The department’s latest procurement, a five-year contract worth approximately Rs 7.66 billion awarded to two…firms, triggered a prolonged legal and regulatory battle before culminating in the arrest of the department’s own director general on June 15, 2026.

Yes, arrest.

Specifically, of the Director General of the Department of Passports, Tirtha Raj Aryal, who also chaired the five-member evaluation committee that waived the technical non-compliance.

For the entire messy story, see here.

And remember that when a proposal evaluation process is thoroughly documented, shady evaluation decisions will be found out.

Who In Your Company Knows What Due Dates Are?

Proactive project management is possible, as the (anonymized) Bredemarket example later in this post illustrates. But first I am compelled to talk about an uncomfortable topic, due dates.

What is a due date?

Some people in a company don’t know what a “due date” is. If the work isn’t done by this Friday, it will get done by next Friday. Or whenever.

But there’s one part of your company that lives and breathes due dates. I talked about this in March 2025 as it relates to Bredemarket’s clients.

“I still enjoy the satisfaction when my client submits a persuasive, compliant proposal. A day before the due date, even.”

Which is better than submitting a proposal AFTER the due date.

Google Gemini.

Why does Proposals care about due dates?

Why does Proposals tend to care more about due dates than, say, Product Marketing?

Because the latter due dates are set internally. And the “agile curse” is that you can, and often do, change anything on a whim.

“The Perpetual Roadmap.” Google Gemini/Lyria. Public Domain.

Contrast with proposal due dates that are set externally by an outside entity such as a government agency that receives funding for a particular fiscal year. Funds that you use or lose.

How can others implement due dates?

For your organization’s product marketing initiatives, do you adopt a “we’ll do it when we get to it” approach?

You don’t have to.

Last week my client and I were getting proactive about an end customer’s anticipated requests. I was recording these in Excel.

Then I added an “anticipated due date” column.

Which allowed me to ask a question.

To preserve client and end customer confidentiality, I have obfuscated and fictionalized the question that I asked.

“Hey, Fernando, the widget manufacturer says that they will want a user guide, whatever that is.

Google Gemini.

“I doubt they’ll want it when they deliver their green widget pitch in Brooklyn next Tuesday, but is there a chance they’ll need it when they meet with Jay Leno’s folks the following week?”

Proactive project management involves transparency between the outside project manager (me), the client, and the end customer. Since we knew that the end customer was meeting with the organization of Jay Leno, we could ask the right questions and schedule a deliverable before the end customer even asked.

Google Gemini.

And we had a due date.

So what?

But what does this mean for you?

It means that Bredemarket can proactively manage your projects, whether they involve content, proposals, or analysis.

I provide product management consulting for identity, biometric, and technology products. In fact, I am a leading biometric product marketing consultant. (Among others.)

Google Gemini.

If you need an outside consultant to manage your product marketing projects, let’s talk.

Stop losing prospects! Use Bredemarket content for tech marketers
Content, proposals, and analysis for tech marketers.

Let me help you…forge your future

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Forge Your Future.