Tag Archives: blog

Keeping the Content Excitement Alive

New content creation carries a level of uncertainty.

  • Will this future blog post raise awareness about your company’s product?
  • Will the case study assist those in the consideration phase?
  • Finally, will your formal proposal result in conversion?

This uncertainty itself creates a giddiness as you await the results of your product marketing. Will this be the one?

So how do you maintain that inner excitement?

Easy.

Never give final approval on the content.

And you can continue to imagine the “what if” rewards.

Bredemarket’s failure

Now this highlights a terrible failure on Bredemarket’s part.

Because my goal isn’t to get you into a “what if” euphoria.

My goal is to complete the work and get it out.

Bredemarket: Services, Process, and Pricing.

If you’ve seen my descriptions of Bredemarket’s services, the final goal is always clearly in sight. I produce a draft, you review the draft, I revise, you review again, I provide the final copy, and you publish it.

Well, that’s the intent.

Business lost…or was it?

I turned a simple blog post draft over to a client, and two months later the client hadn’t reviewed it. I ended the project right there.

So did I lose business? Not really. For short projects I am paid at project completion, and this project was never going to complete.

So if your goal in life is to work on product marketing without ever completing anything, your company is not a fit for Bredemarket.

Archie’s friend Rocky is not getting stuff done. Google Gemini.

My clients and I are getting stuff done.

If that’s what you want, let’s talk. https://bredemarket.com/mark/

Stop losing prospects! Use Bredemarket content for tech marketers

Quarterly Close

I couldn’t wait to share this Google Lyria song, “Quarterly Close.” (Public Domain, of course.)

I will be using this song in a video that will be posted to the Bredemarket blog, to my Facebook and LinkedIn Bredemarket pages, and on my Bredemarket YouTube channel.

But you’ll have to wait to see it.

Until Monday, June 29, 2026 at 6:00 am Pacific Daylight Time.

In other words…near the quarterly close.

(June 29: “Not That Matrix” is here.)

Bredemarket Fights Your Identity Fires

Prospects call in a consultant because they want something yesterday.

Originally posted to Facebook.
  • And not just proposal content with money on the line.
  • Maybe the prospects need a blog post; no immediate contract, but invaluable positioning.
  • Or maybe they even need an emergency analysis. (Hey, it could happen.)

When you’re in the middle of a fire, you don’t have time to train a rookie. I already know the identity world, so we can get straight to bailing out your firm.

Biometric Product Marketing Expert.

I will fight your fire, and then maybe later on we can discuss more strategic topics.

Contact Bredemarket today to get it done.

On Newsletters

I’ve written newsletters for years, both as an employee (the third one here) and as a Bredemarket consultant. Some went to fewer than a dozen people, some to hundreds, and some to thousands.

Unlike a blog post, case study, or white paper, a newsletter does not provide a single focus. While the articles may be related, each stands on its own.

Sometimes literally. Individual newsletter articles may be repurposed as stand-alone blog and social media posts, extending their reach beyond the newsletter’s subscribers.

A powerful and flexible communication method.

When and Where Are Your Company’s Events?

Your company probably spends a lot of money exhibiting and presenting at trade shows and conferences. And you probably email your prospects and customers about your participation in these events.

But what about the people not on your mailing list?

You can do what the Biometrics Institute has done and create an events page on your website. As I write this, the Biometrics Institute’s events page lists upcoming appearances from March to June, including both in-person events and (for those of us nowhere near Sydney) online events.

How many Biometrics Institute members (and non-members) have their own events pages? One major identity firm (I won’t name it) has an events page…with no events.

But even if you don’t have a web page per se, you can email your prospects and customers as mentioned above. Another identity firm just sent me an email listing several future events, their dates, their locations, and why I would want to go to any of these events.

Do your prospects know about your upcoming events? Bredemarket can help you create a blog post, social media post, email, or even some web page content so that your prospects can see you. Let’s talk.

By the way, here are all the services Bredemarket provides.

Bredemarket services, process, and pricing.

How Quickly Can Your Competitor Get Its Blog Message Out?

Do you want your company’s message to appear in your blog…someday?

If it’s acceptable to your company to get a message out within 90 days, then don’t even bother to read the rest of this post. It’s going to sound ridiculous to you, and probably pretty scary, and frankly it will seem rather rushed.

But could you put me in contact with your competitors? Because while you’re delaying, your competitors are acting.

And can get messages out within 14 days.

  • (Day 1) Your competitor and its writer decide on the topic, goal, benefits, and target audience (and, if necessary, outline, section sub-goals, relevant examples, and relevant key words/hashtags, and interim and final due dates).
  • (Days 2-4) Then the writer puts a draft together for your competitor’s review, ideally within three calendar days.
  • (Days 5-7) The competitor reviews it, ideally within three calendar days. (Yes, I know that such projects sometimes end up on a company’s back burner and aren’t reviewed until a month later, but what if your competitor is motivated?)
  • (Days 8-10) The writer makes some final changes, again within three days.
  • (Days 11-13) The competitor approves the final changes, again within three days.
  • (Day 14) The competitor loads the text into its blog software, adds any necessary images, creates promotional posts on social media (often the original writer can draft those when they draft the blog post itself)…and THE BLOG POST IS LIVE.

So while you’re deciding when you will decide whether you want to say something, your competitor has already said it.

This is the exact process I follow with my clients with my Bredemarket 400 Short Writing Service.

If your competitor wants to get its message out now rather than later, have your competitor talk to me.

Make sure your competitors know that blogging provides benefits.

Data source: Daily Infographic, https://www.dailyinfographic.com/state-of-blogging-industry.

And Bredemarket can provide blogging services.

Bredemarket services, process, and pricing.

Lee Densmer On Why You Need Content

Lee Densmer recently shared an email on “Your guide to understanding the costs of an effective content program.” Now Densmer is technically a competitor of Bredemarket (albeit a slightly more successful one), but you can always learn from the market.

A good chunk of her email was devoted to her statements on how much content should cost. It turns out that my rates are in the ballpark that she described.

Bredemarket’s services, process…and pricing.

But that’s not the most important part of the email. The key observation comes at the end.

“If you want to create high-quality blog posts, engaging videos, or targeted social media campaigns, you will need to pay for skilled writers, designers, videographers, and social media experts.

“No, it doesn’t come cheap. But remember that for every dollar spent on content marketing, you get 3 in return, and that content marketing brings 6x the ROI of other marketing tactics.”

I’ve seen similar statistics before.

Data source: Daily Infographic, https://www.dailyinfographic.com/state-of-blogging-industry

If you want Densmer to work with you on your content, subscribe to her newsletter and interact with her.

But while Densmer is wonderful…she’s not the biometric product marketing expert.

You need to talk to Bredemarket about that.