Identity/biometrics/technology marketing and writing services
I couldn’t wait to share this Google Lyria song, “Quarterly Close.” (Public Domain, of course.)
I will be using this song in a video that will be posted to the Bredemarket blog, to my Facebook and LinkedIn Bredemarket pages, and on my Bredemarket YouTube channel.
But you’ll have to wait to see it.
Until Monday, June 29, 2026 at 6:00 am Pacific Daylight Time.
In other words…near the quarterly close.
I’m a…what? Find out on the Bredemarket blog on Monday, June 22 at 6:00 am Pacific Daylight Time.
Prospects call in a consultant because they want something yesterday.
When you’re in the middle of a fire, you don’t have time to train a rookie. I already know the identity world, so we can get straight to bailing out your firm.
I will fight your fire, and then maybe later on we can discuss more strategic topics.
I’ve written newsletters for years, both as an employee (the third one here) and as a Bredemarket consultant. Some went to fewer than a dozen people, some to hundreds, and some to thousands.
Unlike a blog post, case study, or white paper, a newsletter does not provide a single focus. While the articles may be related, each stands on its own.
Sometimes literally. Individual newsletter articles may be repurposed as stand-alone blog and social media posts, extending their reach beyond the newsletter’s subscribers.
A powerful and flexible communication method.
Your company probably spends a lot of money exhibiting and presenting at trade shows and conferences. And you probably email your prospects and customers about your participation in these events.
But what about the people not on your mailing list?
You can do what the Biometrics Institute has done and create an events page on your website. As I write this, the Biometrics Institute’s events page lists upcoming appearances from March to June, including both in-person events and (for those of us nowhere near Sydney) online events.
How many Biometrics Institute members (and non-members) have their own events pages? One major identity firm (I won’t name it) has an events page…with no events.
But even if you don’t have a web page per se, you can email your prospects and customers as mentioned above. Another identity firm just sent me an email listing several future events, their dates, their locations, and why I would want to go to any of these events.
Do your prospects know about your upcoming events? Bredemarket can help you create a blog post, social media post, email, or even some web page content so that your prospects can see you. Let’s talk.
By the way, here are all the services Bredemarket provides.
Scary to think about it, but even after I quit renewing the paid Bredemarket domain, the Bredemarket blog will live on under a WordPress URL.
Until Automattic isn’t.
Do you want your company’s message to appear in your blog…someday?
If it’s acceptable to your company to get a message out within 90 days, then don’t even bother to read the rest of this post. It’s going to sound ridiculous to you, and probably pretty scary, and frankly it will seem rather rushed.
But could you put me in contact with your competitors? Because while you’re delaying, your competitors are acting.
And can get messages out within 14 days.
So while you’re deciding when you will decide whether you want to say something, your competitor has already said it.
This is the exact process I follow with my clients with my Bredemarket 400 Short Writing Service.
If your competitor wants to get its message out now rather than later, have your competitor talk to me.
Make sure your competitors know that blogging provides benefits.
And Bredemarket can provide blogging services.
Lee Densmer recently shared an email on “Your guide to understanding the costs of an effective content program.” Now Densmer is technically a competitor of Bredemarket (albeit a slightly more successful one), but you can always learn from the market.
A good chunk of her email was devoted to her statements on how much content should cost. It turns out that my rates are in the ballpark that she described.
But that’s not the most important part of the email. The key observation comes at the end.
“If you want to create high-quality blog posts, engaging videos, or targeted social media campaigns, you will need to pay for skilled writers, designers, videographers, and social media experts.
“No, it doesn’t come cheap. But remember that for every dollar spent on content marketing, you get 3 in return, and that content marketing brings 6x the ROI of other marketing tactics.”
I’ve seen similar statistics before.
If you want Densmer to work with you on your content, subscribe to her newsletter and interact with her.
But while Densmer is wonderful…she’s not the biometric product marketing expert.
You need to talk to Bredemarket about that.
Tomorrow is Thanksgiving in the United States, and my former friends will ignore the Bredemarket blog as usual.
But so will my real friends. Food and football are much more compelling.
So the Bredemarket blog will take advantage of this tomorrow.
Hold your feathers.
Some of you have heard of Dave Winer, who started Scripting News…when?
“Scripting News was started in 1997, by me, Dave Winer.
“Or 1994 or 1996 or whenever you think it actually started.
“I wrote my first blog posts in 1994, that’s for sure.”
Because of his early interest in immediate and direct sharing of information without intermediaries, Winer is considered as one of the first bloggers. And he has undeniable longevity, still publishing today.
But there is a blogger that preceded Winer, Justin Hall, Jorn Barger, Peter Merholz, and others.
And me.
For the record, I didn’t write my first blog post until October 14, 2003.
“Why did synthetica start with fake bluegrass sounds? Why not? This is the Ontario Empoblog, or the blog for Ontario Emperor, which has nothing and everything to do with Canada, New Mexico, and Texas, but also California, which is a location in California. It exists in cyberspace, which is also synthetic.
“The Ontario Empoblog may or may not touch on a variety of subjects, including music, poetry, poker, the supposed familial relationship between Brian Eno and Slim Whitman, the number of licks it takes to get to the center of a Tootsie Pop (1,121 – I checked), various comments about frogs, and the nature of nature.”
So back then I discussed synthetic music and frogs. Today I discuss synthetic identities and wildebeests. Not much has changed.
What were we talking about?
Oh yeah, the first blogger, predating everyone else by decades.
And blogging on a physical medium, seven inch wide circles of vinyl.
Because I maintain that the first blogger was John Lennon.
Although he didn’t start out that way.
When Lennon and his band signed a recording contract with a subsidiary of EMI in 1962, the four of them became cogs in a monstrous machine.
They had to report to EMI’s studio, record for an EMI producer, and were almost forced to record someone else’s songs. After they recorded multiple takes (some with a session drummer), their first EMI recording was processed through the EMI sausage system and released in the UK. (EMI’s U.S. subsidiary didn’t want it.)
The September 4, 1962 recording of “Love Me Do” (with Ringo Starr drumming) was released as a single about a month later, on October 5, 1962.
(Most subsequent releases of the song used the September 11 version with Andy White drumming.)
Of course, some later Beatles releases took longer than a month to travel from the studio to the record shops. For example, “When I’m Sixty-Four” was recorded on December 6, 20, and 21, 1966, but was not released on record until May 26, 1967 (in the U.K.; June 2 in the U.S.).
But the times, they were a’changing.
Within the year, the Beatles would have their own record label. Apple was still distributed by EMI, but the Beatles now had more control over the process, especially for their solo releases.
And John Lennon had things he wanted to say…now.
His first chance to practice immediacy was on a song formally credited to The Beatles, but actually recorded by Lennon with Paul McCartney’s help on piano, bass, and drums. Lennon and Yoko Ono married in March 1969. Lennon (with McCartney) recorded “The Ballad of John and Yoko” on April 14, and Apple released it on May 30. Quickly.
“In his biography, McCartney states that Lennon had a sudden inspiration for the song and had suggested that the two of them should record it immediately, without waiting for the other Beatles to return.”
Then Lennon turned to his solo career, which up to this point had consisted of two solo albums with Yoko Ono. Now Lennon started releasing singles.
Lennon subsequently re-focused on albums rather than singles and didn’t release songs as quickly. But those four singles achieved Lennon’s goal of getting something out quickly.
Like a blogger.
Lennon died before technology allowed musicians (or pirates) to post music files directly on the World Wide Web for immediate download. You can, um, imagine what Lennon could have done if those capabilities had existed in 1969.
Or in 1962.
June 1962, when Ringo Starr was still playing at Butlins with Rory Storm.
Bredemarket