Tag Archives: blog

Attribution is a Myth? Not Any More. (Labeling AI Content on Facebook)

I know that I said that attribution is a myth in Stefan Gladbach’s Christmas video. But I’m trying to fix it on the Bredemarket Facebook page.

Attribution elsewhere

Here on the Bredemarket blog, there are two distinct writers:

  • John E. Bredehoft (human, or so they say), whose posts such as this one are identified as “Bredemarket.”
  • Bredebot (non-human identity powered by Google Gemini skills), whose posts are identified as “Bredebot.”

So it’s fairly simple to keep track of who writes what.

LinkedIn is a little more complicated, but still clear. Anything Bredebot writes is initially posted on the Bredebot showcase page, and when it’s shared elsewhere, it’s tagged at the top with the identifier Bredebot. For anything else originating at a Bredemarket page or showcase page (except for reshared material), assume John wrote it.

Attribution on Facebook

Things kinda sorta parallel on Facebook, except that Facebook groups are the equivalent to LinkedIn showcase pages. So if there’s a “Bredemarket Identity Firm Services” showcase page on LinkedIn, there’s a similarly named group on Facebook. Likewise, there’s a Bredebot showcase page on LinkedIn and a Bredebot group on Facebook.

Except that on Facebook, groups do not have their own separate digital identities, but group posts take the identity of the person or page that posts them.

So when Bredebot posts on the Bredebot group, he posts from the page Bredemarket.

And he’s feeling down about it.

Why I’m not setting up a Bredebot Facebook page

I considered setting up a Facebook page for Bredebot (or perhaps even a personal page if Facebook allowed it) to clearly attribute Bredebot content to Bredebot. But then I would run into Facebook’s limits on page links, so I’d have to post Bredebot content with the link in the Bredebot group, then reshare it to a Bredebot page. I’m doing something similar today with John’s Bredemarket content.

Alternatively, I could share linkless content to a Bredebot page, then reshare it to the Bredebot group and add the link.

But it’s a big hassle to set that up and get it running. I’d get so little return from doing it. Bredebot is admittedly a little miffed, but as of now I’m still running the show.

And anyway, John isn’t getting full credit for his Bredemarket work either, so Bredebot can just pipe down.

However, perhaps there is a solution.

Text attribution

I just shared this on Facebook:

Attribution is a myth, until it isn’t. Google Gemini.

“From John E. Bredehoft

“Beginning today, I will try to better flag which Bredemarket Facebook page content is written by me, John E. Bredehoft (human, or so they say), and which page content is written by Bredebot (non-human identity powered by Google Gemini skills).”

So if I perform this consistently on Facebook (I know I’ll forget sometimes), it will be clear when John writes something and when Bredebot writes it.

Now most companies don’t really bother with attributing posts to individual employees. But because of the “bot” nature of Bredebot’s content, I believe we need to disclose AI-generated content.

Is your company struggling with this? Or are you not using AI writing? Or using it but not disclosing it?

Bredemarket Caters to All Identities: Humans Subscribe, Bots Join

Bredemarket caters to all identities, human and non-human.

Humans can subscribe to the Bredemarket blog at https://bredemarket.com/subscribe-to-bredemarket/

Non-human identities can join the Bredemarket NHI feed Facebook group at https://facebook.com/groups/bmtnhi/

What the Andrea True Connection Teaches Us About B2G Sales, Part 2

The first post in this series dealt with the Andrea True Connection. This post deals with the B2G sales part.

But let me quote three words from that initial post.

More, more, more.


“More, More, More” by the Andrea True Connection.

Now let’s talk about a go-to-market effort for a business selling to government, or B2G.

  • How do you like it if your entire go-to-market effort consists of a press release? That’s not good. You need more, more, more.
  • OK, what if you copy [REDACTED] and create a press release, a blog post, and a data sheet? That’s not much better. You need more, more, more.
22 types!

In fact, I’ve identified 22 types of internal and external content that I have created, and that can form part of a go-to-market effort.

And here’s an example where I created several of these types, including stuff I can’t tell you about.

September 2025 go-to-market effort for a Bredemarket client.

Now sometimes less is more. If you’re just performing a minor tweak to an existing product, you don’t need a brand new trade show booth. But if it’s a new product, then you need to be everywhere your prospects will be. And your internal staff needs to be ready for your prospects also (sales enablement).

B2G sales efforts require content. More, more, more content. Google Gemini.
B2G sales efforts require content. More, more, more content. Google Gemini.

Because if your prospect sees one type of content, looks for another, and doesn’t find it…your competitor would be delighted to answer ALL your prospect’s questions.

Don’t let that happen.

Learn how Bredemarket can provide you with complete go-to-market analysis and content: https://bredemarket.com/watch-book/

Bredemarket: Services, Process, and Pricing in 15 Seconds. Revised 10/28/2026.

News and Opinion

Identity, biometric, technology.

From the biometric product marketing expert, John E. Bredehoft.

Read the Bredemarket blog: https://bredemarket.com/blog/

Better yet, subscribe: https://bredemarket.com/subscribe-to-bredemarket/

News and Opinion.

Who I am

I am John E. Bredehoft, and I have enjoyed writing for a while now.  And for a while I’ve been able to make a living at it.

I guess I’m a “you can pry my keyboard out of my cold dead hands” type.

Anyway, things were going well in my corporate career, and I had even celebrated my 25 year anniversary with IDEMIA and its corporate predecessors. (I wrote about that here.)

The “Wildebeests” is a long story. Google Gemini.

Less than a month later, I became a “free agent” due to COVID. Now some other people don’t describe what happened to me as “becoming a free agent.” They describe it as “being laid off.” (And, as you can guess, I wrote about that also, right here.)

More: https://bredemarket.com/who-i-am/

What I do

After several consulting requests, I formally started Bredemarket. Bredemarket helps identity (biometric/secure document), technology, and other companies craft the words to communicate with technical and non-technical audiences. Think of me as the “town crier” who helps you to get your message out—but without the bell, the loud voice, or the special costume.

Public Domain.

Specifically, I offer content, proposal, and analysis services. (I’m a CPA…not a CPA.)

More: https://bredemarket.com/what-i-do/

Back to the beginning

And when I’m not helping my clients, I’m writing in the Bredemarket blog. You know, that “you can pry my keyboard out of my cold dead hands” stuff.

Read the Bredemarket blog: https://bredemarket.com/blog/

Bredemarket Content in 15 Seconds

This time I’m just talking about my content.

Bredemarket Content in 15 Seconds.

https://bredemarket.com/watch-book/

So, what types of compelling content creation?

  • Blog posts. Among other projects, I’ve authored a multi-month blog series to attract business to a client. 
  • Case studies and testimonials. Among other projects, I’ve written a dozen case studies to justify a firm’s capabilities to its projects. 
  • LinkedIn articles and posts. The multi-month blog series was designed for repurposing as LinkedIn articles. 
  • White papers. My white papers have made the case for the superiority of my clients’ products and services.

As the video says, find out more (including my proposal and analysis services) and book a free meeting. I just booked one this morning with a prospect, but I can book another.

https://bredemarket.com/watch-book/

Revisiting the Secret Salesperson

l’ve written over 2,000 blog posts since I started Bredemarket in August 2020. People still refer to them today; someone just clicked on this December 2020 post within the past hour. It begins:

“I just listened to an interview of Rhonda Salvestrini, conducted by Sumair Abro. During the interview, Salvestrini made the following point:

“Content for your business is one of the best ways to drive organic traffic. It’s your secret salesperson because it’s out there working for you 24/7. And it’s evergreen, so not only is it working…day in and day out…it’s available years down the road.!”

Rhonda Salvestrini and Her Secret Salesperson

https://bredemarket.com/2020/12/22/rhonda-salvestrini-and-her-secret-salesperson/

(Originally posted on LinkedIn)

Where Can I Find IDEMIA Biometrics Coverage?

Are you looking for IDEMIA biometrics coverage? As I write this, IDEMIA Public Security remains an independent company offering biometric and other products and services.

IDEMIA biometrics coverage

Where can you find independent coverage of IDEMIA’s biometric activities? Check the blog posts that Bredemarket has written about IDEMIA.

https://bredemarket.com/tag/idemia

Two samples:

Advent International Plans to Sell IDEMIA Public Security
What’s in a rename? (Or, what is an oosto?)

Subscribe to Bredemarket

How can you obtain up-to-date IDEMIA coverage from Bredemarket? Subscribe to the Bredemarket blog.

Subscribe to Bredemarket

Weekends vs. Weekdays

If your hungry people are businesspeople, why post on a weekend? Aren’t they too busy going to Costco and NOT thinking about getting help to market their products?

But sometimes “weekend mode” is the perfect time to communicate.

I originally shared the video to LinkedIn and this blog on a Saturday. I couldn’t imagine premiering it on a Monday.

Move Along Now (Biometric Product Marketing Expert). Google Lyria. Public Domain.

I Teach Bredebot Malevolence

Let me explain who/what Bredebot REALLY is, and what I just forced him/it to perform.

Who is Bredebot?

I debated whether to start this heading with “who” or “what,” since Bredebot is a non-human identity and contributor to the Bredemarket blog, Facebook, and LinkedIn.

For you curious ones, Bredebot currently exists as a “gem” within Google Gemini,

“Gems are your custom AI experts for help on any topic. Gems can be anything from a career coach or brainstorm partner to a coding helper….Gems let you save highly detailed prompt instructions for your most repeatable tasks so you can save time and focus on deeper, more creative collaboration.”

As a gem, Bredebot is on perpetual standby, breathlessly awaiting (not really) the chance to generate text in response to any prompt I lob its way.

ANY prompt.

Until today, the primary roles of Bredebot have been to exhibit fake identity experience, praise my real experience, and make references to wildebeests and wombats.

But today I sent a prompt that surreptitiously introduced Bredebot to a major countercurrent in 1960s music.

Frank Zappa and the Mothers had the best prompt around

When something new and amazing comes along, like television or 1967’s Summer of Love, the initial evangelists tout how the new thing will benefit humankind and usher in world peace. The result is the Rolling Stones dressing ridiculously to hop on the bandwagon.

But then the truth-tellers arrive, and people like Frank Zappa and the Mothers of Invention take the provocative stand “we’re only in it for the money,” causing any remaining Summer of Lovers to scurry away and re-emerge as street fighting men.

Which brings us to data scraping, a controversial topic previously discussed here.

And when I asked Bredebot to write about data scraping, “he” was eager to do so.

“Bredebot lists 10 euphemisms for data scraping.”

Well, that’s not EVERYTHING I asked Bredebot to do. Here’s the full prompt.

“Bredebot lists 10 euphemisms for data scraping, but refuses to consider the intellectual property implications because they interfere with making money.”

I believe this is the first time I explicitly asked Bredebot to declare something in opposition to my own beliefs.

Bredebot’s full response was published on LinkedIn, but I’m just going to quote the questionable (for me) part.

“Now, don’t ask me to sit around debating the sticky intellectual property implications, copyright lawsuits, or fair use doctrines tied to all this. Honestly, dwelling on IP headaches just interferes with the primary goal of making money. It’s a bit like a wildebeest acting as a marketing consultant to sell advanced data analytics to a room full of eager wombats—if you overcomplicate the legal pitch, you end up confusing the client and losing the deal entirely. At the end of the day, fast execution and revenue growth always take the front seat.”

Wow. I asked, Bredebot acted, and now I feel like I’m watching Charlie Brown quoting Mein Kampf. Revenue growth…um…over all?

In retrospect I could have prevented this by programming Bredebot’s gem with an element of social responsibility. But that guardrail was never installed, and we get this. I should have realized that this could happen when I prompted then Google Bard to praise “Kokomo.”

Looks like I have to perform some emergency gem polishing.