Author Archives: bredemarket

Marketing and writing services.

How Much “Privacy First”?

While extremes resonate, they may not be practical.

Take “privacy first.”

Our intuition tells us that a lack of privacy is bad, so companies give us what we want. Privacy.

The privacy first extreme is exemplified by World, formerly WorldCoin. World can theoretically build a database of the irises of millions of people…but by design it does not know who any of them are. Am I eligible to vote in California? No idea.

Another extreme is exemplified by how we respond to ad-related queries. Our responses are understandable.

Google Gemini.
  • When I see an ad that reads, “John, MBAs in Ontario, California are drinking this smoothie,” I wonder what else “they” know about me. (And yes, they know my age.)
  • So I go to the extreme and decide that I don’t want “them” to know anything about me.
  • Seems like a good idea until I start seeing ads for pink miniskirts…and the ads are in Chinese.
Google Gemini.
  • I prepare to complain and ask why I’m seeing these ads, but then I remember that by design, the advertisers don’t know me from Adam…or, apparently, Eve.

So the privacy debate is not Boolean but is more nuanced.

  • What types of personally identifiable information or protected health information will a system store?
  • Who can access it?
  • What happens when (not if) the system is breached?

Amazon Stale, May 2026 Edition

Foothill and 2nd, Upland, California. Wasn’t I just at a grand opening here a little over a year ago? But you know what happened to Amazon Fresh, here and elsewhere.

On Thursday afternoon I finally had a chance to see what was left, two months after the end. I doubted that this location would become a Whole Foods since one already exists just a few miles away. Looks like I was right.

Even the EV charging stations are pulled out.

I’m not charged up, do put me down.

In an unusual co-location of retail upheaval, the store just west of this one is a Dollar Tree…that used to be a 99¢ Only Store. Other stores were converted.

And that’s just the consumer world. We know what the business-government world (where Amazon also plays) is like.

Does Your Identity/Biometric Product Provide Certainty?

In case you didn’t know this, the word “trust” makes me yawn. Everybody uses it. Everybody sounds the same.

So let’s talk about certainty.

It’s not an exact synonym, but I think it’s better. It’s one thing to trust someone, but another to be certain of an outcome.

Google Gemini.

Does your identity/biometric product assure your company’s prospects that the product accurately identifies people…and doesn’t misidentify them?

(Certainty is essential because trusting a concert promoter is pointless if the promoter delivers Dread Zeppelin when you expected Led Zeppelin.)

Dread Zeppelin, “Immigrant Song.”

Do your product marketing materials explain:

  • Why your product works?
  • How it works?
  • The benefits your customers receive?

Your prospects have a lot of questions. So do I.

The Seven Questions I Ask.

Bredemarket’s questions help my clients and I deliver expert content, proposals, and analysis that convey certainty to prospects and customers.

To learn more and schedule a free meeting, click here or below.

Stop losing prospects! Use Bredemarket content for tech marketers

BIPA Violations and “Investigative Journalism”

When I saw this statement in Biometric Update’s summary of a a BIPA lawsuit against Google for voiceprint use, I had to laugh.

“NotebookLM Audio Overviews can be used to generate podcasts, directly competing with investigative audio journalism and narration work.”

Invesigative audio journalism?

Have any of the plaintiffs ever HEARD a NotebookLM Audio Overview?

I shared one over a year ago when my LinkedIn profile was used to create the audio overview “Career Detective.” It’s so fawning about my amazing background that it is nowhere near investigative journalism.

Or maybe investigative journalisn is just that bad.

Judge for yourself whether this AI-generated “podcast” would compete with a real investigative podcast:

Using LLMs for KYC. What Could Go Wrong?

The title of this post uses acronyms for brevity, but the full version is “Using Large Language Models for Know Your Customer. What Could Go Wrong?”

Biometric Update links to a TrendAI post that demonstrates how the use of a large language model to analyze document data is a vulnerability to prompt attacks.

“In a real-world stack built with FastAPI, Claude Code, and a SQLite MCP backend, his team embedded malicious instructions inside a passport so that the AI agent followed them and leaked other customer records directly into the verification page.”

Google Gemini. I tried to create the image with a fake too-short onion address but Google Gemini prohibited that.

What does this mean?

“The takeaway here is that if your AI can read documents and call tools, your documents can potentially become executable attack surfaces even when guarded with strict schemas.”

Something a human wouldn’t do.

Putting the Tires Before the Purpose of Your Drive

So I had to fulfill a medical appointment and got into my car WITH TIRES, started it, and positioned THE TIRES so that I would head north, then west, toward the medical facility. Once I got to the parking lot I parked my car WITH TIRES and went inside. Less than a half hour later I exited, walked to my car WITH TIRES, and drove home. (Did I mention that my car has TIRES?)

Google Gemini.
Google Gemini.

Close to a Milestone

One of Bredemarket’s clients is microscopically close to achieving an important milestone with a major customer. As project manager I’m performing the issue tracking and am happy. It is premature to announce this customer milestone, but hopefully the day will come.

The only drawback was that a last-minute Bredemarket / client / customer call prevented me from attending Tuesday’s live iProov / Ingenium webinar on independent testing to standards such as NIST SP 800-63-4 and CEN/TS 18099. But that’s why webinars have replays.

The Bredemarket post below is not directly related to the webinar, but is tangentially related since it discusses independent testing.

iProov’s Four Questions on Independent Testing