Tag Archives: iris

It’s Now a First “World”

When Bredemarket started covering the iris company then known as Worldcoin, it positioned itself as a revenue generator for third world users who wanted to prove their humanity (but not their identity).

“Once uniqueness is determined, the person can get money money money with an assurance that the same person won’t get money twice.”

The only problem was that their governments disagreed.

And the WLD token declined in value.

From CoinMarketCap.

So the company, now called World, is regrouping.

“As utility across the network increases, World is evolving its growth model to prioritize real-world utility and ecosystem participation. In the early stages of the network, token incentives played an important role in helping bootstrap adoption and participation. Going forward, World’s growth model will rely primarily on the utility from the products, services, and experiences powered by World ID.”

And they’re focusing on five countries:

  • The United States.
  • Germany.
  • The United Kingdom.
  • Japan.
  • South Korea.

We’ve seen this.

This is not a defeat; companies continuously evolve. I still remember when Apple Computer only made computers. Creation of the iPod (and the iPhone) wasn’t a failure.

But if you’re looking for someone to lift the developing world out of poverty, look elsewhere.

Can Your Software Capture Irises with an Android Camera?

Iris solution vendors, I hope you saw the latest and greatest from SAM.gov (PEO-TIS: Contactless Iris Collection Collaboration Event (CE)):

CONTACTLESS iris?

Now wait a minute.

Is anyone actually proposing CONTACT iris collection?

And I’m not talking about the old system of putting your iris really close to the camera. I’m talking about the iris TOUCHING the collection device, like many fingerprint systems do today.

I don’t think so.

But let’s look at the meat of the opportunity.

SOFWERX, in collaboration with USSOCOM Program Executive Office Tactical Information Systems (PEO-TIS), will host a series of events to complete a study of mobile devices (Android-based cell phones and tablets) with built-in cameras for their use in unaided iris localization and collection, including resolution testing and image distortion analysis.

Note the word “unaided.” It’s a lot easier to capture irises if the capture device does the work for you. Soldiers in the field don’t have time to precisely position the camera with an uncooperative subject.

A previous study indicated that it is possible to conduct iris localization using a mobile device camera, but a wider population pool is required to validate these results. A wider population of 500-1000 is adequate to prove the basic viability of the biometric algorithm. 

Hey, it’s not a million people, but it’s not bad.

If you’re an iris solution vendor and register by August 28, here’s the timeline:

  • Phase 1: 30 September 2026 Collaboration Event (CE)
  • Phase 2 – 27 October 2026 to 27 November 2026 Submissions to the Assessment Event (AE) Open
  • Phase 2a – 11 November 2026 Q&A Telecon
  • Phase 3 – 30 November 2026 to 14 December 2026 Downselect
  • Phase 4 – 19 January 2026 [sic] to 21 January 2026 [sic] Assessment Event (AE)
  • Phase 5 – Path Forward

See the SAM.gov announcement for more details.

Since this effort is primarily technical, Bredemarket can’t drive the effort. But if you need assistance in content, proposal, or analysis materials before, during, and after the event, talk to me.

I Saw Lon Chaney Walking With the King…Doing the Were Worlds of London (Venues Take Note)

I haven’t said anything substantive about World (formerly Worldcoin) since it fell into the Gap a few months ago.

It’s fallen in a retail district again…but not at a Gap.

“World…has opened a permanent flagship at 48 Oxford Street in London, placing its proof-of-human technology at the center of one of the world’s highest-footfall retail corridors.”

Why?

“A survey sponsored by Tools for Humanity found nearly one in three UK fans believe bots and resellers buy up event tickets before genuine fans can.

“World’s Concert Kit tool applies human verification directly to ticket purchases, routing allocations to verified individuals rather than automated scripts.”

Fight the scalperbots!

Google Gemini.

How Can Iris Firms Stand Out?

Visibility.

With Bredemarket’s help in content, proposals, and analysis.

“Optical Lock.” Google Lyria. Public Domain.

Book a free meeting at https://bredemarket.com/mark/

Stop losing prospects! Use Bredemarket content for tech marketers
Stop losing prospects!

Examples of what Bredemarket can write for your firm to attract prospects:

Compelling CONTENT Creation

  • Blog posts. Among other projects, I’ve authored a multi-month blog series to attract business to a client. 
  • Case studies and testimonials. Among other projects, I’ve written a dozen case studies to justify a firm’s capabilities to its projects. 
  • LinkedIn articles and posts. The multi-month blog series was designed for repurposing as LinkedIn articles. 
  • White papers. My white papers have made the case for the superiority of my clients’ products and services.

Winning PROPOSAL Development

  • Proposal services (managing, writing, editing, other). My proposals have won business for Bredemarket clients and for my former employers.

Actionable ANALYSIS

  • Analysis services. My market, product, and competitive analyses for Bredemarket clients and former employers have not only gathered necessary information and insights, but have also suggested a path forward.

High-Stakes Biometrics?

This amused me.

I was querying a generative AI tool on behalf of a Bredemarket client, asking a technical question about ICAO Document 9303 (the “don’t smile on your passport” document).

Google Gemini.

And the generative AI tool responded to my prompt with a reference to “high-stakes biometrics.”

I couldn’t let that one slide.

High-stakes biometrics. Google Gemini.

Facial Recognition Motion Blur? What About Irises?

There are some interesting similarities between facial recognition and iris recognition. Scale is not one of them.

Both faces and irises recommend a minimum distance between features. While face distances vary depending upon the algorithm, some recommend a minimum 32 pixels between the eyes. For irises, John Daugman recommended an iris radius of 70 pixels.

Of course, on a human face, the real distance between eyes is much larger than the distance within a small part of an eye.

So what?

If a person’s face is moving rather than stationary, and the camera shutter speed isn’t optimized, the resulting image suffers from motion blur.

Google Gemini simulation.

Try submitting THAT to a facial recognition system. Garbage in, garbage out.

But it gets worse. What if the system in question were an iris recognition system?

Google Gemini simulation.

Compare with an excellent quality image with no blur. Yes, this is an AI simulation, but you get the idea.

Google Gemini simulation.

And that is why irises, despite their impressive accuracy, are not the best solution for all use cases. Which use case is better suited to iris matching?

Google Gemini.

One Specific Ask For Iris Firms

If you’re a marketing leader at an iris biometric firm, this video is for you.

“Locked in the Lens.” Google Lyria. Public Domain.

Do you want content, proposal, and analysis product marketing consulting with no learning curve?

Iris firm marketing leaders, visit https://bredemarket.com/mark/.

Daugman.

Two Specific Asks, July 2026

Like I said, specific.

If you’re a marketing leader at a fingerprint biometric firm, don’t waste your time watching this video.

If you’re a marketing leader at a face biometric firm, don’t waste your time watching this video.

But if you’re a marketing leader at an iris or a DNA biometric firm, this video is for you.

Two Specific Asks, July 2026. Music is “Quarterly Close,” Google Lyria, Public Domain.

Iris and DNA firm marketing leaders, visit https://bredemarket.com/mark/.