I am repurposing my recent e-book “Seven Questions Your Content Creator Should Ask You” as a post series on the Bredemarket Instagram account. I am doing this because series are cool and stuff. Whether or not my readers are anticipating each new post in the series is up for debate. Maybe all of them have read the e-book already. (Or maybe not.)
Monday’s Instagram post on the goal of your content
Anyway, on Monday I got to the fifth post in the Instagram series. Here’s what the post image looks like. (The Yogi Berra-themed image is timely with baseball’s World Series going on right now, even though the Yankees are nowhere near it.)
And here’s the text that accompanied the Instagram post:
The fourth of the seven questions your content creator should ask you is Goal?
From https://www.instagram.com/p/CzB2biBr27o/
It’s important that you set a goal.
Maybe awareness. Maybe consideration. Maybe conversion. Maybe something else.
As Yogi Berra reportedly said, “if you don’t know where you are going, you might end up someplace else.” And that “someplace else” might not be where you want to be.
#bredemarket7questions #contentmarketing #contentmarketingexpert #goal #goals
Cathy Camera’s LinkedIn comment
Well, as long as I had created the post series for Instagram, I figured I’d share the same series on two other Bredemarket social channels, one of which was the Bredemarket LinkedIn page.
When I posted the image and accompanying text there, Cathy Camera commented.
Who is Cathy Camera, you may ask? Well, Camera is “The Construction Copywriter.”
You need to get ahead of your competitors. So you need your clients to understand you’re delivering reliable, high-quality services.
Having someone like me, with knowledge of and experience working with your industry, will help you achieve your goals more quickly without stress.
From https://cathycamera.com.au/
If you guessed that Camera has thoughts about goals, you’re right. Here’s the comment she added to my LinkedIn post:
Yes, there should always be a goal and if people can be more specific about objectives, they’ll at least be able to measure their results.
From https://www.linkedin.com/posts/bredemarket_bredemarket7questions-contentmarketing-contentmarketingexpert-activity-7124787047231283200-G5Xn/
Cathy Camera highlighted something that I didn’t.
- The goal you set isn’t only important when you have to create the content.
- The goal you set is also important after you publish the content and you need to determine if the content did its job.
Being SMART in your goals
Note Camera’s comment about being “more specific about objectives.”
Ideally your goal for your content (or for anything) should be a SMART goal, where SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Bound.
- For example, a goal to enable Bredemarket to make US$10,000,000 (or A$10,000,000) from a single blog post is not an attainable goal.
- But a goal to have blog post readers engage a certain number of times is certainly a relevant goal.
So it looks like my “set a goal” advice for your content could be a lot more…um…specific.
I’m not going to revise the e-book (again), but I did revise my form.