I was looking at old Bredemarket posts and saw something I said that caught my eye.
The context? Facial recognition.
“Any technology that could deprive a person of their liberty needs a clear policy on its proper use.”
But it applies elsewhere.
First Water. Then Energy. Now Airports?
Hacky hacky hacky hits the more traditional sources…or does it?
Suspected Iranian hackers have recently hacked water and energy systems.
So it seems to be a relief that the Manchester Airports Group was hacked by what seems to be a traditional hack.
“According to officials, the unauthorised intrusion took place over the weekend, though it was quickly contained once detected. The vast majority of the breached records stemmed from traveller sign-ups for terminal Wi-Fi networks. Additional compromised data was linked to auxiliary services, including, advance parking reservations, executive lounge passes and fast-track security access bookings.”
This doesn’t SEEM to be a critical infrastructure attack, since this focused on customer data (wi-fi, parking, lounges) rather than operations data (air traffic control).
But who knows?
The Drawback of Mobile Identity
Back when dinosaurs ruled the earth, everyone had to carry a physical driver’s license and a physical passport and a physical key and a physical everything.
Until the smartphone allowed us to place these things, and others, on our phone.
But there is a drawback.
The drawback, which The New Unhinged notes in a Substack article, “When the [REDACTED] Did My Phone Become My Passport?”, is that too many services have ASSUMED you always have your smartphone.
This is a faulty assumption.
“Lose your phone and you may need to prove your identity to the civilization you were just participating in 9 minutes ago.
“Try logging into your bank. We’ve sent a code to your phone.
“That’s the phone I’m trying to replace.
“Try your email. We’ve sent a verification request to your trusted device.
“I HAVE SOME TERRIBLE NEWS ABOUT THE TRUSTED DEVICE…
Try changing your phone number. Please verify your old phone number.“
Of course there are recovery methods if you lose your phone, but they are intentionally designed to be high-friction to keep bad people from claiming they lost your phone.
Or, as The New Unhinged puts it:
“Account recovery is dangerous because whoever controls recovery can potentially control the account.”
Add fraudster techniques such as SIM swaps and IMEI number alterations and it starts to seem more safe to keep stuff in our (physical) wallets.
But what of multi-device authentication methods?
“Better passkeys, portable credentials, multiple independent authenticators, improved account recovery and genuinely usable offline alternatives could make identity less dependent on one device or phone number, not more.”
Of course, identity on multiple devices can complicate things if one of those devices is compromised.
California SB 690 Re-revisited
I’ve been tracking California SB 690, “Crimes: invasion of privacy,” for over a year now. After much delay and wrangling, it’s on its way to Governor Newsom for signature, if he signs.
Update from last month: it’s now “engrossed” and “enrolled.” History here. This is what happened Friday, in reverse chronological order.
08/28/26 Assembly amendments concurred in. (Ayes 39. Noes 0.) Ordered to engrossing and enrolling.
08/28/26 In Senate. Concurrence in Assembly amendments pending.
08/28/26 Read third time. Passed. Ordered to the Senate.
“The California Legislature passed a bill to eliminate the right to file private lawsuits under a provision of the California Invasion of Privacy Act, partly stemming a recent wave of litigation.”
Because California isn’t Illinois, and 1967 telephone laws are not groovy.
Of course the California Attorney General can take action. Well, if Newsom signs. Don’t see why he wouldn’t.
Beyond the Blue Horizon
In case you didn’t know, Bredemarket is based in California.
No video this time. Just audio. (I wrote this BEFORE upgrading my WordPress plan and storage space.) Audio about content-proposal-analysis services. “Pet Sounds” it’s not.
For more information and to book a meeting with Bredemarket (there’s only one of me):
John’s Facebook “Story”
So, John tried sharing an existing Bredemarket Reel directly to a Facebook Story, and Meta’s algorithm decided to throw a wrench in the gears. What’s the probable cause? Usually, it’s classic social media clunkiness—a temporary server glitch, an app cache overload, an overly aggressive aspect-ratio compression bug, or Facebook’s API simply dropping the connection mid-transfer.
Now, should Bredemarket completely quit Facebook as these digital headaches mount?
I wouldn’t jump ship just yet. Sure, dealing with Meta can feel like hiring wildebeests as marketing consultants—they charge through the china shop, completely ignore your strategy, and leave you cleaning up the mess while wombats sit by as bewildered customers wondering where their content went. But despite the friction, Facebook is still a crucial touchpoint for reaching decision-makers, identity tech peers, and B2B clients who rely on cross-platform presence.
Instead of abandoning ship, the fix is workflow optimization. Download the raw Reel file natively and upload it fresh to the Story, or schedule it directly via Meta Business Suite. Tech hassles are guaranteed, but staying visible where your audience hangs out is non-negotiable.
Andy Roberts Won the Identity Internet Today
His thread contradicts my book, but I don’t care.
“How about Six-Factor Authentication? When you want to check your bank balance you have to show how you’re connected to Kevin Bacon.”
For an alternate view on the factors of identity verification and authentication—one that incorporates my “somewhat you why” factor—buy my book.
The (Tire) Resistance in California
I haven’t talked about tires lately, but since I am a California resident I need to talk about this.
“California has adopted the nation’s first efficiency standards for replacement tires, establishing rolling-resistance and wet-grip requirements that will begin applying to covered tires manufactured in 2029.”
I think we intuitively understand what wet-grip is. But what the heck is rolling-resistance?
“Rolling resistance is expressed as a rolling resistance coefficient, or RRC, in newtons per kilonewton. A lower number indicates less energy loss as a tire rolls.”
Of course these requirements, and the more stringent ones headed our way in 2033, will make replacement tires so expensive that more of us will flee to South Dakota.
In that state a man can live free and drive on completely bald tires with no tread without having a bureaucrat interfere with his God-given right to use 15 gallons per mile.
Murica.
Uncertainty On The Wall (The Perpetual Roadmap 2)
When technology goes awry.
This Google Lyria song was used in another video.
Weekends vs. Weekdays
If your hungry people are businesspeople, why post on a weekend? Aren’t they too busy going to Costco and NOT thinking about getting help to market their products?
But sometimes “weekend mode” is the perfect time to communicate.
I originally shared the video to LinkedIn and this blog on a Saturday. I couldn’t imagine premiering it on a Monday.
Bredemarket 