Move Along Now (Biometric Product Marketing Expert)

John E. Bredehoft, Biometric Product Marketing Expert.

I ONLY want my hungry people to view this latest Biometric Product Marketing Expert short.

  • If you don’t care about biometrics, MOVE ALONG NOW.
  • If your company only hires “fresh perspective” (code word for young) people, MOVE ALONG NOW.
  • If your company believes that any use of AI is evil, MOVE ALONG NOW.
  • If your company conversely believes in surrendering your brain to whatever the AI god says, MOVE ALONG NOW.

Good. Now that they’re all gone, let’s talk about how a Biometric Product Marketing Expert can help your company.

Don’t tell anyone I said this, but LinkedIn dot com slash in slash jbredehoft.

Sneak Peek (Correctly Spelled) at Biometric Modality Audio

I’m working on a non-Bredemarket video.

Remember the pictures I shared on Thursday? (Try not to remember that the blog post was originally entitled “Sneak Peak.”)

Well, here’s the audio.

“The Sheriff’s Warning.” Google Lyria. Public Domain.

See you…Saturday?

Google Gemini.

Sneak Peek at Biometric Modality Pictures

I’m working on another personal non-Bredemarket video, and it includes these pictures representing five biometric modalities: finger, face, iris, voice, and DNA.

Plus this blooper.

Make the microphone bigger.

All images Google Gemini.

Who I Was

I was, and am, a writer. Regardless of my job title, or lack thereof, I have always written.

With the exception of my first jobs as a paperboy and a library assistant, every one of my positions has required some level of writing. Articles for my college newspaper. User manuals. Zines (in my previous brief foray into business, Gresham Press.) Requests for proposals. Responses to requests for proposal. Marketing requirements documents. And other documents.

And when I wasn’t getting paid to write, I was writing for free. A college dorm newspaper, the Eastport Enquirer. Nearly a dozen personal blogs since 2003, a few of which are still running. Professional blogs. 

I guess I was, and am, a “you can pry my keyboard out of my cold dead hands” type.

By June 2020 I had amassed 25 years at IDEMIA and its corporate predecessors. I marked the anniversary on LinkedIn:

“The exact date (which I still need to find) occurred some time in the month of June, 1995, when I officially became an employee of Printrak. (I was a contractor from October 1994 to June 1995.)

“So I’ve spent a quarter century working for Printrak and its successor companies – Motorola (pre Solutions), MorphoTrak, and IDEMIA (and some interim temporary company names here and there).

“During that quarter century, I’ve moved from working with 500 ppi fingerprints stored and accessed via Digital UNIX computers in police stations, to working with a variety of biometrics and document types stored and accessed via everything from smartphones to government cloud facilities, accessed by users as varied as police officers and people attending sporting events – well, when we actually have sporting events that people can attend…

“It’s been a valuable quarter century.”

That reference “actually have sporting events” was a reminder that in June 2020 I was still temporarily (since March) working from my house in Ontario rather than IDEMIA’s office in Anaheim. COVID was still a worldwide pandemic, and the only sporting event I had seen was 20+ year old video of the Chicago Bulls winning Michael Jordan’s “last dance.”

By July 2020…my story had changed.

But I still was, and am, a writer.

Including a writer of case studies. Click on the picture to learn more.

Bredemarket Biometric Clients: Are You Next?

Your firm markets products that identify people based on who they are. Their friction ridges. Their faces. Their irises. Their voices. Their DNA.

Your firm needs marketing content (such as case studies), winning proposals, and strategic analyses.

Your firm needs outside help.

Biometric product marketing expert.

Your firm needs the biometric product marketing expert.

Talk to Bredemarket.

Correction: I Have the Timeframe For The New Jersey Evidentiary Hearing

Take August off.

“It is ORDERED, pursuant to N.J.S.A. 43:6A-13, that former Appellate Division Chief Judge Carmen Messano, retired on pension and having given consent, is hereby recalled by the Supreme Court for temporary service within the judicial system other than the Supreme Court effective September 1, 2026 through March 1, 2027, or until further Order, to serve as a Special Adjudicator in the matter of State v. French G. Lee (A-6-2025) (090662), as set forth in the Court’s Order of June 29, 2026.”

Additional Details On State (of New Jersey) v. French Lee

A follow up to my July 16 post “Is Fingerprint Evidence ‘Fryed’ in New Jersey?

  • Why was fingerprint evidence challenged?
  • How will the evidentiary hearing be conducted?
  • Who will conduct it?
  • Can Carl Lewis run?

Why?

Significantly, the defense cited two recent reports that cast doubt on the old notion that fingerprint match determinations are infallible.

“Before trial, the defense moved to bar fingerprint testimony, relying heavily on two major scientific critiques: Strengthening Forensic Science in the United States: A Path Forward (NAS Report) (2009) and Forensic Science in Criminal Courts: Ensuring Scientific Validity of Feature-Comparison Methods (PCAST Report) (2016). The trial court denied the motion without conducting an evidentiary hearing. Defendant was convicted.”

How?

Once the higher court determined that fingerprint evidence requires review, it set up the mechanism for that review.

“Rather than immediately reversing the convictions, the Court:

Appointed a Special Adjudicator(Hon. Carmen Messano, retired Chief Judge of the Appellate Division) to conduct a plenary hearing and develop a full record.

“Directed the adjudicator to determine:

“whether the fingerprint evidence satisfies State v. Olenowski (Olenowski I), 253 N.J. 133 (2023);

“whether limitations/guardrailsshould govern fingerprint testimony; and

“if so, what those guardrails should be—explicitly including potential revised model jury charges.”

No idea when this hearing will take place.

Who?

Ballotpedia has an entry for retired judge Carmen Messano.

Carmen Messano was a judge for Part E of the New Jersey Superior Court Appellate Division. He assumed office on November 20, 2006. He left office on May 23, 2023.”

And Messano has at least one celebrity case to his name.

“Carl Lewis Cannot Run

“On Monday May 2, 2011, three appellate judges Philip Carchman, Ronald Graves and Carmen Messano upheld New Jersey Lieutenant Governor and Secretary of State Kim Guadagno’s decision to remove nine-time Olympic gold medalist and former New Jersey State Senate candidate Carl Lewis from the 2011 ballot because he failed to show he could meet the four-year New Jersey residency requirement. This ruling came after Lewis filed a federal complaint against Guadagno, claiming her initial decision, which found him ineligible, was in error.

But Messano has been busy in retirement.

“The Supreme Court has appointed a retired chief judge of the Appellate Division to chair the panel that investigates allegations of unethical conduct against judges, Chief Justice Stuart Rabner announced today.

“Effective Sept. 1, Judge Carmen Messano succeeds retired Justice Virginia A. Long as head of the Advisory Committee on Judicial Conduct (ACJC).”

But his future work will focus on fingerprints and ACE-V.

Which raises the question of whether this case will move to the feds if the state denies fingerprint evidence. But I’m not sure if there’s a federal law that applies to this case, which involves two September 2018 burglaries of a Moorestown, New Jersey restaurant.

Attracting the Mongolian Audience

According to WordPress, no one from Mongolia has EVER visited the Bredemarket website.

In reality it doesn’t matter, since I primarily do business with United States companies, and tens of thousands of people from the U.S. visit Bredemarket.

But I can’t achieve my goal of total world domination until I conquer Mongolia.

A lofty aspiration. Mongolia isn’t into being conquered.

Google Gemini.

So I have to have a…customer focus. Among other things, this means I have to address them in the official Khalkha dialect.

Танай биометрик фирм хэрхэн бүтээгдэхүүний маркетингийн үр дүнд шууд бөгөөд цогц байдлаар хүрэх вэ?

Биометрик бүтээгдэхүүний маркетингийн мэргэжилтэн, Жон Э. Бредехофт надтай хамтран ажилласнаар үүнийг хэрэгжүүлэх боломжтой.

So…did it work?