Identity/biometrics/technology marketing and writing services
If you’re a fingerprint biometric firm and need Bredemarket, I can’t help you this month. I’m already working with one of your competitors.
Likewise, if you’re a face biometric firm and need Bredemarket, I can’t help you this month. I’m already working with one of YOUR competitors.
So where am I seeking clients, if not fingerprint or face companies?
Tell you later.
Nothing for you at the moment.
Just don’t trust the anecdotal 30% latent palm estimate.
It’s time to tell your palm print story with Bredemarket.
There’s a reason my last video featured a koala.
In case you forgot, koalas have fingerprints.
Which is why I added koalas to the Bredemarket menagerie.
Here is the latest public domain hit, the AFIS-inspired “Absolute Match.” If Google Lyria could, um, accurately pronounce “bifurcation” and “minutiae,” perhaps I could have done more with this. At least it got “ridge ending” right.
And of course characterizing a match as “absolute” is outdated in the post-NAS 2009 world.
So forget about the music. But if you need WORDS to market your biometric friction ridge product to hungry prospects, turn to a leading biometric product marketing consultant. Bredemarket can help.
While I asked Google Lyria to create three 30-second song snippets to illustrate the phrase “my fingerprint ridges are dry to the bone,” the first one (the old bluesy one) evokes the concept best.
ROC (previously known as Rank One Computing) posted this about its latest resukts in the NIST Friction Ridge Image and Features Technology Evaluation Exemplar One-to-Many (FRIF TE E1N) evaluation.
“ROC’s performance in the NIST FRIF TE E1N evaluation, including #1 global ranking in Class B slap fingerprints, a critical capture format for high-scale civil and government identity programs, proves that American technology can now lead at the highest levels of global biometric performance….
“The NIST Friction Ridge Image and Features Technology Evaluation Exemplar One-to-Many evaluation, known as NIST FRIF TE E1N, evaluates one-to-many fingerprint identification at massive scale, testing how accurately algorithms can identify a subject from large enrollment repositories. Across the evaluation, ROC delivered top-tier performance in every category tested, including Class A, Class B, and Class C. “
As with every NIST biometric test, FRIF yields a massive amount of data. Just looking at the Class B slap data alone, here is what you can find, showing the top 7 entries out of 12 for the Class B Left Slap FNIR (another acronym: false negativce identification rate) at rank less than or equal to 10. Even this view excludes all other slap data and all other ranking data (1, 2, and 5).
(Data captured Friday, May 29, 2026 and may become outdated when new algorithms are tested.)
With this massive wealth of data, just about every vendor probably performed well in something, which is why ROC took the time to point out why Class B slap results are important.
“ROC’s most significant milestone came in Class B slap fingerprints. This performance is especially important for high-scale ABIS environments, including national ID programs, border management, civil enrollment, and high-stakes criminal justice workflows, where handling immense scale without sacrificing accuracy is mandatory.”
Although ROC may be the only entity trumpeting May results, other vendors have promotede earlier NIST FRIF TE E1N achievements, including IDEMIA, Identy.IO, Innovatrics, and Neurotechnology.
But they’re foreign. (As is Thales Group, for those keeping score.)
You’re not gonna hear this song about dry fingerprint ridges on Top 40 radio. But for a select few biometric product marketers, it highlights a critically important issue.
Why?
Because dry fingerprint ridges, while not a common worry among the general populace, ARE a concern among law enforcement, homeland security, financial institution, and other professionals who depend on high-quality friction ridge capture to solve crimes and identify people.
And these people desperately need products that accurately capture fingerprints in challenging conditions.
And the product vendors need to communicate their product benefits to potential vendors. (Whoops, I mean prospects.)
That’s where Bredemarket comes to save the day.
Not with music.
(Thankfully.)
Through Bredemarket, I work with you to develop the customer-focused, benefits-oriented words that move your prospects toward your fingerprint capture solution.
If you want prospects to buy your identity product, schedule a free meeting with the biometric product marketing expert.
And…I couldn’t resist one more.
There are a variety of hungry people (target audiences) who look at your product marketing content. And they all have different needs.
If you are forced to speak to both target audiences in a single piece of content, how do you do it?
Very carefully.
My preference is to discuss the high-level benefits at the beginning of the content, and save the more technical uptime details and/or feature lists for later in the narrative.
Unless you are ONLY speaking to technical folks, leading with the “plumbing” kills your content. Someone who wants their police agency to solve more burglaries will fall asleep at a mention of 1000 pixels per inch fingerprint resolution or NIST-compliant lower palm print image dimensions.
Stay light, and only go deep to buttress your lightness.
Bredemarket