24/7 Bot Answering Service

A little after 8:30 this evening, our central air conditioning started making a whining noise.

I turned the temperature up to shut the air off, then we called the service number on the magnet attached to the unit.

Even at the late hour, someone at the air conditioning service answered the phone.

I held a conversation with the person and scheduled a service appointment, but I couldn’t help but notice the unusual manner of speech.

  • The overly formal phrasing.
  • The momentary confusion when I spoke over him.
  • The odd stutter when repeating our street address—the number “6” sounded like “66.”

That’s when I realized I was speaking to a bot.

The conversation was good enough, although I still have to see if a technician shows up at the appointed time.

And yes, someone lost a job due to AI, but how much value add would a human provide at 8:30 at night?

Clinical Intent

This video has nothing to do with health, but is another repurpose of my thoughts on pivoting.

I went into Gemini Pro mode and told Google Lyria to take “Swivel and Solve” and make it longer. Then I made a new landscape video with images from several others: Forge Your Future, It’s Time, Move Now, and the Koala Identification Factors video. Oh, and also some Proving Humanity promotional material.

“Clinical Intent.” Google Lyria. Public Domain.

When I assembled the final video, the result definitely belongs in the Awareness category. Because the assortment of pictures definitely won’t convert.

It doesn’t even dwell on the pivoting message: namely, that when identity, biometric, and technology leaders face product marketing challenges, the old way may not solve these challenges. When the old way doesn’t work, pivot to something that will.

No, the video doesn’t say any of that.

But if you’ve heard of Bredemarket outside of the video, you already know the marketing and writing services I provide for identity, biometric, and technology firms.

Compelling CONTENT Creation

  • Blog posts. Among other projects, I’ve authored a multi-month blog series to attract business to a client. 
  • Case studies and testimonials. Among other projects, I’ve written a dozen case studies to justify a firm’s capabilities to its projects. 
  • LinkedIn articles and posts. The multi-month blog series was designed for repurposing as LinkedIn articles. 
  • White papers. My white papers have made the case for the superiority of my clients’ products and services.

Winning PROPOSAL Development

  • Proposal services (managing, writing, editing, other). My proposals have won business for Bredemarket clients and for my former employers.

Actionable ANALYSIS

  • Analysis services. My market, product, and competitive analyses for Bredemarket clients and former employers have not only gathered necessary information and insights, but have also suggested a path forward.

Act Now

So how can your tech firm benefit from this content?

If you are ready to stop losing prospects, act now and book a free 30 minute content needs assessment and talk to Bredemarket.

Swivel and Solve, Short and Square

Just for fun I created an alternate version of my June “Swivel and Solve” video, dumping the late shift. (And the strike force.)

Swivel and Solve (SQ).

But regardless of the form factor, Bredemarket, a leading biometric product marketing consultant, provides expert content, proposal, and analysis services.

My work has produced over $25 million in revenue for nearly two dozen firms.

To solve your challenges, visit https://bredemarket.com/mark/ and schedule a free meeting.

(“Swivel and Solve” by Google Lyria, Public Domain.)

Afraid?

So I just checked in on a company that hasn’t posted ANYTHING on LinkedIn in three weeks.

And another that has been silent for two weeks.

If this is your company, we need to talk.

Unless you’re about to chapter out anyway.

https://bredemarket.com/mark/

Content for tech marketers.
Afraid?

Swivel and Solve

Identity, biometric, and technology leaders face product marketing challenges. And the old way may not solve these challenges.

When the old way doesn’t work, pivot to something that will.

Swivel and Solve (B).

Bredemarket, a leading biometric product marketing consultant, provides expert content, proposal, and analysis services.

For identity and biometric firms, Bredemarket is your strike force.

Public Domain.

My work has produced over $25 million in revenue for nearly two dozen firms.

To solve your challenges, visit https://bredemarket.com/mark/ and schedule a free meeting.

(“Swivel and Solve” and “Late Shift Solitude” by Google Lyria, Public Domain.)

Communicating the Pros and Cons of Quick Fixes (The Bitter Bargain)

Because Bredemarket is dangerously close to becoming the tire product marketing expert, I wanted to share an excerpt from a May Tire Review article by David Sickels entitled “Are These Tire ‘Quick Fixes’ Worth It?

“For repair shops, the value of tire quick fixes often depends on communication as much as the repair itself. Explaining what the repair addresses and what it does not address helps customers understand possible outcomes before the vehicle leaves the shop.”

Google Gemini.

This post is not only about tires. Explain the pros and cons of any alternative. Nothing is perfect.

“The Bitter Bargain.” Google Gemini/Lyria. Public Domain.

Don’t Learn to Code 3

Remember my series of posts (one, two) about how the decade-old “learn to code” movement has become horribly dated?

A couple of months ago, Dhanush N wrote a piece for Developers Global after Oracle’s layoff of 30,000 employees. Much of the post is only available to Medium subscribers, but the beginning is visible to all.

And it’s not a feel-good beginning.

They told you to learn to code. You did. They told you to upskill. You did. They told you to embrace AI. You did. Then they used the system you helped build to replace you.

Since that layoff, it’s been revealed that companies ended up overspending on AI.

Before the bot takeover, Oracle moved…twice

Wonder what the conversations are within Oracle’s California Texas halls right now.

And within Texas government, which previously issued statements such as this.

“In a statement, Gov. Greg Abbott welcomed Oracle’s relocation to Texas and credited the state’s business-friendly climate, low taxes and strong workforce for what he called the “tidal wave” of businesses relocating to Texas.”

Of course, even before everyone not named Ellison at Oracle was replaced by a bot, Texas found out that it wasn’t the big winner after all.

“In 2021, a Tennessee panel approved $65 million in state incentives for Oracle, with the company planning to bring 8,500 jobs and an investment topping $1 billion to Nashville over a decade. Then-Mayor John Cooper’s office announced that the company, currently based in Austin, Texas, planned to build the new campus with 1.2 million square feet (111,400 square meters) of office space….

“Frist, a doctor and businessman, asked Ellison why Nashville was chosen. Ellison, whose company bought electronic medical records company Cerner in 2022, called the city “a health center.”

“”We’re moving this huge campus, which will ultimately be our world headquarters,” Ellison said. “We’re moving that to Nashville.”

“Ellison then joked that he “shouldn’t have said that.””

But where will Oracle’s workforce (either bots or a return to flesh-and-blood) reside in 2028? Qatar? India? We’ll see.

What is AI “Retreading”?

You’ve probably noticed my repeated ridicule of companies who ONLY talk about their use of AI. And my concurrent wonder about how car companies never talk about “tire intelligence,” or “TI.”

After all, tires are critically important to car companies, just as AI is critically important to tech companies. But car companies don’t hammer their prospects by interjecting “TI” into every conversation and advertisement.

So it’s time to delve into tires…and one important aspect of the tire industry.

Sailun and retreads

Retreading:

“Retreading has been part of the commercial tire industry for decades, yet for some fleets, hesitation still remains.”

And for individuals. I am personally reluctant to buy a retread.

But Sailun, a tire manufacturer, believes my reluctance is outmoded.

“Concerns around safety, consistency, and durability are often rooted in outdated perceptions of how today’s retread process works. In reality, modern programs follow controlled, standardized procedures shaped by engineering, inspection protocols, and widespread industry adoption.

“Today, nearly 90% of large trucking fleets rely on retreads, and an estimated 44% of commercial truck tires currently in service are in their second life or beyond.”

For details on how some tires (cough, cough, Sailun) are ideally suited for retreading, read the article.

Now let’s delve into AI.

Your favorite LLM…and retreads

Is there an AI equivalent to retreads?

The question initially sounds silly. Every AI prompt is brand new.

But there’s a cost to always getting new responses. A huge cost.

“An anonymous AI consultant told Axios that one of its clients accidentally spent half a billion dollars in a single month because it never bothered to put a usage limit on employee access to Anthropic’s Claude. That is… a lot. Like to the point of straining credulity.”

Even big companies don’t have half a billion dollars to waste on tokens. They would have to fire EVERYBODY, including all their executives and their boards of directors, to fund that level of AI use.

But before a company does something as drastic as actually firing an executive, perhaps it could look at a “retread” strategy.

Take the knowledge gained from AI prompts and store it for future reference without requiring tokens to be burned.

(Bredemarket does this all the time, even though I’m not charged by the token.)

Admittedly the re-use (retreading) of old information lessens exposure to new, updated information. But if AI is getting dumber anyway, that’s a good thing.

It’s Time

My day gig can be an EARLY day gig.

“It’s Time.” Google Lyria/Gemini.

Take advantage of Bredemarket’s product marketing expertise.

Take advantage of my expertise.

Just give me a few minutes.

Google Gemini.
“It’s Time (Liturgy of the Falling Rain).” Google Lyria.