What are case studies?
A case study is a document that provides a detailed analysis of a particular case.
In corporate use, a case study usually presents a problem, and how a business was able to provide a solution that solved the problem. For example, the case study could describe how a client’s inability to create green popsicle sticks was solved by MegaCorp’s GreenPopStick Widget, resulting in a 67% increase in sales of popsicle sticks over the prior year.
Case studies are useful content to place on a company website, because the case study can passively act as a “secret salesperson” to continuously promote the company. A library of such documents can have a positive impact on the company, provided that the library of documents is kept up-to-date. If a “company resources” page hasn’t been updated in some time, or if the resources have outdated content (“Our widget was the Product of the Year in 1994!”), that’s a problem.
Case studies can be repurposed in other formats. For example, a portion of a case study can be repurposed as an online post, or the case study may be reshared as a series of blog posts or as one or more LinkedIn articles. Alternatively, blog posts, Facebook posts, or LinkedIn posts can link to the original case study.
How can Bredemarket help you create case studies?
To create case studies, I can use the Bredemarket 2800 Medium Writing Service.
Bredemarket uses a collaborative process with its clients to ensure that the final written product communicates the client’s desired message. Often the client provides specific feedback at certain stages of the process to ensure that the messaging is on track. I combine the client’s desires with my communications expertise to create a final written product that pleases both of us.
If you need case study text, contact me.