When was the last time you saw a chronological feed on a social media platform? Maybe never.
I just received an invite to a new social media network that is old in its ways. The next post you see isn’t determined by an algorithm. It’s chronological, either for all content on the site or just for people you follow.
I can’t remember when I last saw a chronological feed, other than WordPress. It will work for small numbers, but what if the number of users spikes dramatically? Even for the number of people you follow? I guess we will all find out.
But I have to be careful. The site has a “no AI” rule. I may slip up.
White papers. My white papers have made the case for the superiority of my clients’ products and services.
As the video says, find out more (including my proposal and analysis services) and book a free meeting. I just booked one this morning with a prospect, but I can book another.
Before I could ask Bredebot to respond to my latest post, my concentration was interrupted by an ice cream truck heading down our street.
So I patiently waited.
Me.
As I waited, two parents with young children passed by and went about their business, not standing in line after me waiting for the truck. Perhaps the kids didn’t understand the significance of a trick playing a tune while driving down the street. I would have filmed a video of the truck, but I feared that the audio of “I’m a Little Teapot” would violate some social media copyright restriction.
So you’ll have to imagine the sheer joy that a goodie-laden truck brought to…a man who is probably too old for this sort of thing.
You may be forgiven for believing that ALL countries are moving to restrict minors from social media accounts. The old practice of letting 13 year olds have social media accounts has been restricted by several countries. Australia, Malaysia, and Spain require a minimum age of 16, and other countries are considering age restrictions. Several U.S. states require parental consent for people under 16; Tennessee, Texas, and Utah additionally require parental consent for 16 and 17 year olds.
“France’s Constitutional Council has declared that legislation limiting social media to kids under 15 constitutes ‘a disproportionate infringement of freedom of expression and communication and, on the other hand, have not provided the legal safeguards necessary to ensure the right to respect for private life.’”
This non is significant because the European Union countries have similar legal systems, and other EU countries might cite the French decision as precedent to prohibit age restrictions.
Then again, other EU countries may cite Spain as a precedent to impose age restrictions.
With 200 countries give or take, plus over 50 U.S. states and territories and other independent country jurisdictions that make their own decisions on such matters, the question of the minimum age to create a social media account becomes very convoluted.
Imagine writing Facebook’s official policy that lists, by country / state / province, how minors can (or cannot) obtain social media accounts.
If your company needs a similar document, talk to Bredemarket.
I’ve talked about this before. In fact, much of the first half of this post was lifted from the middle of a 2021 post. But it bears repeating.
The recycled part
Lack of current content is something that troubles companies. Ever since I started Bredemarket, I’ve dealt with several companies that are facing a “dated content” problem.
What usually happens, in small and large companies alike, is that an effort is made at some point to “spruce up” the content of its social media channels. Perhaps an employee is assigned to this task, or perhaps a consultant does it. (I’ve done both.) A heroic effort is undertaken, and a bunch of new content is produced, impressing the company heads and the company’s clients.
But then…things happen, and next thing you know your online channels have content that is three years old…or ten years old.
Or if the exact year of the content isn’t explicitly identified, there are clues within the content itself as to its age, such as “Our product is now supported on Windows 7.”
What are the ramifications of dated content? Visitors begin to wonder why there isn’t any new content.
Perhaps the company went bankrupt.
Perhaps the company is still a going concern, but hasn’t done anything in the last few years. Maybe that great customer reference from three years ago was the last new customer that the company got, or maybe that great presentation from several years ago was the last time the company presented anything.
Perhaps the company has continued to do business, but its more recent business isn’t as impressive as its previous business.
The most positive explanation is that the company HAS done amazing things in the last few years, but hasn’t taken the time to tell the story of its most recent accomplishments. (TL;DR: I can help.)
The new part
Now for an admission.
Some of Bredemarket’s social channels do NOT have current content.
Which ones?
First, let’s look at the multiple Bredemarket social media channels that I have created since 2020:
Apple Podcasts
Bluesky
Facebook
Flip
Google Podcasts
Instagram
LinkedIn
Listen Notes
Spotify Podcasts (and Anchor)
Substack
Threads
TikTok
WhatsApp
YouTube
As of July 2026, I no longer post on the majority of these social channels.
Actually, I CANNOT post on Flip, which abruptly shut down in August 2025.
And all the podcast channels, populated from the service formerly known as Anchor, haven’t seen new content since July 2025.
Some of the others were discontinued between May 2024 and February 2026, including Instagram, Substack, TikTok, and WhatsApp.
Plus Threads, which I just added back to the mix over the last few days.
Of course, people who sell courses such as “How To Make $50,000 a Month on TikTok” are convinced that I am committing corporate suicide.
But frankly, the only social channels that consistently send traffic to bredemarket.com are Facebook and LinkedIn. And if Instagram isn’t bringing me traffic from biometric professionals, why should I be there?
So, in the same way tides rise and fall, Bredemarket’s social presence waxes and wanes.
Before the Tide Turns. Google Lyria. Public Domain.
I’ve written newsletters for years, both as an employee (the third one here) and as a Bredemarket consultant. Some went to fewer than a dozen people, some to hundreds, and some to thousands.
Unlike a blog post, case study, or white paper, a newsletter does not provide a single focus. While the articles may be related, each stands on its own.
Sometimes literally. Individual newsletter articles may be repurposed as stand-alone blog and social media posts, extending their reach beyond the newsletter’s subscribers.
