Tag Archives: marketing

I’m a CPA, Not a CPA

Where MY “CPA” stands for Content, Proposal, and Analysis.

Yes, I’ve talked about this since October 2024, but with the help of Canva, Google Gemini, and Google Lyria I’m addressing it again.

I’m a CPA, Not a CPA.

So don’t come to me with your accounting needs.

But if you have content, proposal, and/or analysis needs, set up a meeting with me to discuss them.

Stop losing prospects! Use Bredemarket content for tech marketers

Compelling CONTENT Creation

I have created (over) 22 types of content, including:

  • Blog posts.
  • Case studies.
  • Data sheets.
  • White papers.

The entire list of both external and internal content is listed in “The 22 (or more) Types of Content That Product Marketers Create.” (For more on internal content, see “Analysis,” below.)

Winning PROPOSAL Development

I have helped identity/biometric and technology firms submit proposals to governments and enterprises.

More details on my proposal services page.

Actionable ANALYSIS

I have performed analyses of markets, companies and competitors, products, and websites and social media.

See the list of internal content I have created in this blog post.

How Much “Privacy First”?

While extremes resonate, they may not be practical.

Take “privacy first.”

Our intuition tells us that a lack of privacy is bad, so companies give us what we want. Privacy.

The privacy first extreme is exemplified by World, formerly WorldCoin. World can theoretically build a database of the irises of millions of people…but by design it does not know who any of them are. Am I eligible to vote in California? No idea.

Another extreme is exemplified by how we respond to ad-related queries. Our responses are understandable.

Google Gemini.
  • When I see an ad that reads, “John, MBAs in Ontario, California are drinking this smoothie,” I wonder what else “they” know about me. (And yes, they know my age.)
  • So I go to the extreme and decide that I don’t want “them” to know anything about me.
  • Seems like a good idea until I start seeing ads for pink miniskirts…and the ads are in Chinese.
Google Gemini.
  • I prepare to complain and ask why I’m seeing these ads, but then I remember that by design, the advertisers don’t know me from Adam…or, apparently, Eve.

So the privacy debate is not Boolean but is more nuanced.

  • What types of personally identifiable information or protected health information will a system store?
  • Who can access it?
  • What happens when (not if) the system is breached?

Putting the Tires Before the Purpose of Your Drive

So I had to fulfill a medical appointment and got into my car WITH TIRES, started it, and positioned THE TIRES so that I would head north, then west, toward the medical facility. Once I got to the parking lot I parked my car WITH TIRES and went inside. Less than a half hour later I exited, walked to my car WITH TIRES, and drove home. (Did I mention that my car has TIRES?)

Google Gemini.
Google Gemini.

The “Open to Work” Effect

Jobseekers, including myself, have endured endless debates about the pros and cons of LinkedIn’s “Open to Work” green banner. While these debates seem to have died down, there are still arguments about whether the green banner does more harm than good.

  • The good? Legitimate employers know that you are open to work.
  • The harm? Scammers, AI-powered resume writers, and other ne’er-do-wells also know that you are open to work.

Customers won’t find you unless you buy this shady service

But this is not confined to jobseekers.

  • Bredemarket receives an uncounted number of telephone calls, from multiple numbers, all of which begin with the same question: “Am I speaking to the business owner?”
  • The caller then offers a free consultation regarding your Google Business listing and your Google voice search results.
  • And when I bother to take the calls, they are disappointed to hear that Google yanked my Google Business listing (Google never told me why, but I assume it relates to the fact that I do not physically conduct business at my UPS Store mailing address).
  • And that it was the best thing for me when Google did that.

You don’t walk up to my office and request a retainer or hourly services or small projects. You contact me by various means and we talk, you in your office and me in mine. Even the local customers aren’t going to drop by, especially since my City of Ontario business license prohibits me from meeting customers at my home.

Anyway, all these cold callers are NOT part of Bredemarket’s target audience.

And the myriad of Google Business Listing advisors are just one of the types of people who have no interest in buying my services.

How to attract real prospects

So I create Bredemarket’s content to attract identity, biometric, and technology marketing professionals. Two recent examples:

Advent International Plans to Sell IDEMIA Public Security
Amadeus!
Proof of Humanity Does Not Prove Identity
Uniqueness is not identity.

Oh, and I also create content for wildebeest fans.

Ideal Bot Profile?

While I’m currently concentrating on HUMAN identities (book on the way), the world is moving in a different direction.

Elena Verna points this out:

“Everyone (I think?) agrees that defining your ICP (Ideal Customer Profile) is important….

“But there’s an assumption baked into all of this: Your user is human. I think that assumption is breaking.

“As agents begin to interact with products on our behalf – often via protocols like Model Context Protocol (MCP) – your ‘user’ may never actually touch your product.

“Which changes pretty much everything.”

Verna highlights how to market when your ideal “customer” is a bot, and what the bots look for.

“[Other products] will become almost entirely invisible. They exist as infrastructure. As a codified set of rules that is hard to reproduce. They are never opened directly, never explored, never ‘used’ in the traditional sense. They are just… there, powering outcomes. And you know what, I think most of the B2B will fall here.”

So I’m definitely concentrating on people for the next few days, but I haven’t forgotten my bot buddies.

Silence is Golden…For Your Competitors

When we refuse to share our good news…

…and when we refuse to share our bad news…

…we allow our competitors to drive the conversation.

Grok.

Don’t surrender your message…and your prospects…to the competition.

Let Bredemarket help you create customer-focused, benefit-oriented content.

Stop losing prospects! Use Bredemarket content for tech marketers
Stop losing prospects!