Biometric content marketing expert

Update 4/25/2022: Effective immediately, Bredemarket does NOT accept client work for solutions that identify individuals using (a) friction ridges (including fingerprints and palm prints), (b) faces, and/or (c) secure documents (including driver’s licenses and passports). 

John Bredehoft of Bredemarket is a biometric content marketing expert.

I don’t claim to be the ONLY one, but my biometric content marketing expertise can establish your firm as a valuable partner to your potential clients.

I have worked with biometrics and other identity modalities for over 25 years, including friction ridge, face, iris, voice, and DNA.

During this time I have created content for Bredemarket clients and my previous employers. My case studies, white papers, blog posts, and other content have positioned my firms as biometric authorities.

How does this benefit biometric firms that want to win business?

No identity learning curve.

I’ll admit that most good writers can spell “AFIS.” But I know the issues behind AFIS and other biometric technologies: for example, why NIST tests such as the face mask tests under FRVT are important, and why they are NOT important. (Hint: NIST tests measure…performance in NIST tests.)

If you can use Bredemarket’s biometric content marketing expertise, contact me.