When thinking about content to create, there’s one idea that I’ve had. “Over the course of 2021, why don’t I make a point of revisiting my 2021 goals and seeing how I’m doing on them?” (Content repurposing and extending for the win.)
I hope to soon revisit my multiple income streams goal. But for now, this is an ideal time to revisit my “have fun” goal.
I’ve already talked about how I snuck iguanas into a proposal for a potential client.
Well, I just had the opportunity to write a proposal for a particular opportunity.
The title of the opportunity?
“Funny and Witty Creative Writer.”
The potential client needs to create some content, but fears that if the content is too dry, it won’t be digested by the people who read the content.
So the opportunity description talked about how the content needs to be funny and witty.
I certainly had fun when I wrote my proposal to this client. Iguanas made another appearance, for example. But I also pointed out that funny and witty is NOT enough.
Here’s how my proposal began.
Having read your description of the work needed, I believe that I can provide the balance that you implicitly requested – namely, a balance between conveying the necessary content, but conveying it in an interesting manner. A service provider that can only do one without the other is as useful as a two-wheeled automobile – you’re not going to get anywhere.
My proposal continued by describing the types of content that I could provide before veering into…iguanas. (I’m going to need to find another example. The poor iguana is getting tired of being used over and over again.)
My iguana content started with a story about my former coworker who despises the cliché “best of breed.” She managed technical proposals, not entrants to the Westminster Kennel Club Dog Show.
This example served to explain why one of my 2021 goals was NOT to “eat my own dog food.” Continuing my story, I then reproduced some of the text that I’ve already reproduced in this post.
After some more of the same, I changed from a yuk-yuk tone to a more serious tone. Leaving out some of the “fun” text, this is what I said to my potential client.
So what have I done here?
I have satisfied the requirements in your description by using a conversational tone that employs storytelling.
I’ve provided you with links to my web and social media content, and given you an incentive to explore them….
I have ensured that you understand my distinction between “fun writing” and “fun writing with a purpose.” You still need to convey the content.
The examples that were provided, including the attachment, exhibit different facets of my writing style, and also exhibit the breadth of topics that I can address.
We’ll see if my conversational, iguana-infused tone will actually help me get business with this particular client, and if the client is prepared to address more serious topics, such as the overall goal of the content that the client wants me to create.
While it’s important to have fun, it’s important that the fun contributes to the overall goal. Remember when I told a group of people at work that I was going to “play” with something? Some of my coworkers understood that I wasn’t going to play for play’s sake. They understood that I was going to play and ensure that the item in question achieved the goals set by the corporation.
Have fun…with a purpose.
And remember that different clients have different needs and require different conversational tones. Perhaps I may have fun while RESEARCHING the benefits and risks of using temperature sensors as a COVID-19 response, but I may choose NOT to exhibit a “fun” tone while WRITING about these benefits and risks.
(Oh, and if the “funny and witty creative writer” potential client happens to read this particular post while reviewing my writing examples, I’ll give you a bonus iguana color: orange. Let’s talk about that…and other things.)