artificial intelligence

Picture this

Because I choose to follow conventional wisdom (for once), just about every Bredemarket blog post is adorned with an image. (I should be adorning each post with a video, but that’s another story.)

Most of my blog post illustrations come from Wikipedia because of the ease in legally using most Wikipedia images.

But what if I want an image that I can’t find on Wikipedia?

DIY

Yes, it’s an acronym. For Do It Yourself. (I’ll explain my fascination with acronyms in a minute.)

Mitch Wagner does it himself. His latest post for Silverlinings is accompanied by generative AI artwork, created by Midjourney. The image conveys the exact message that Mitch wanted to convey. To see the artwork, read Mitch’s post.

But I’m not using Midjourney; I’m using something else

I haven’t jumped on the Midjourney bandwagon yet. So far the only generative AI art application I’ve used is Craiyon. It’s extremely easy to use, doesn’t require you to set up and account, and has some nice options including the generation of nine images at a time so you can pick and choose the one you want.

But so far I haven’t generated a Craiyon image that is as impressive as the one that Mitch generated on Midjourney.

Although the Craiyon image in this Bredemarket post was nice.

More recently, for one of my other blogs (jebredcal) I wrote a post entitled “AAC (acronyms are confusing)” in which this image was the featured image.

Not as detailed as what Midjourney produced. And frankly, I had to type in the KYS myself, even though I specified in my Craiyon prompt that the sign had to say “KYS.” I got a blank sign instead. Maybe Craiyon can’t read or write.

Anyway, this certainly merits some more experimentation. I’ve already experimented with generative AI text, so some generative AI image experiments sound like fun.

But I won’t use generative AI to write code.

Inbound Marketing for Tech

As a business owner or marketer, you are always looking for ways to increase visibility and attract new customers. In today’s digital age, inbound marketing has become an increasingly popular strategy for achieving these goals. Inbound marketing is all about creating content that is tailored to the needs and interests of your target audience, and using that content to attract potential customers to your website.

At its core, inbound marketing is about helping clients make money. By creating content that is specifically designed to appeal to your target audience, you can increase your visibility and attract more potential customers to your business. This is why inbound marketing has become such an important part of the marketing mix for many businesses today.

One of the key components of inbound marketing is blogging. Writing blog posts that are specifically designed to attract potential customers is an incredibly effective way to increase your visibility and attract new business. By writing blog posts that address the needs and interests of your target audience, you can create content that is both informative and engaging, which can help to establish your business as a thought leader in your industry.

The goal of inbound marketing is to increase your visibility and attract more potential customers to your business. By creating content that is tailored to the needs and interests of your target audience, you can increase your chances of being found by potential customers who are actively searching for the products or services that you offer. This can help to increase your website traffic, generate more leads, and ultimately increase your revenue.

One of the key benefits of inbound marketing is that it is customer-focused. By creating content that is specifically designed to address the needs and interests of your target audience, you can establish a strong connection with potential customers, which can help to build trust and establish your business as a trusted partner in their success.

If you are a technology firm in the Inland Empire, inbound marketing can be an incredibly effective way to increase your visibility and attract new business. By working with a team of inbound marketing experts, you can create a comprehensive inbound marketing strategy that is specifically designed to address the unique needs and interests of your target audience. This can help to establish your business as a thought leader in your industry, increase your website traffic, generate more leads, and ultimately increase your revenue.

In conclusion, inbound marketing is a powerful strategy for helping clients make money. By creating content that is specifically designed to appeal to your target audience, you can increase your visibility and attract more potential customers to your business. If you are a technology firm in the Inland Empire, inbound marketing can be an incredibly effective way to increase your visibility and attract new business. By working with a team of inbound marketing experts, you can create a comprehensive inbound marketing strategy that is tailored to the unique needs and interests of your target audience.

(More information)

By Kraftwerk – https://www.discogs.com/Kraftwerk-The-Robots/release/13122624, Fair use, https://en.wikipedia.org/w/index.php?curid=65886235

Am I about to put myself out of business?

If you’ve read the Bredemarket blog over the last few months, you know that I’ve talked about several topics ad nauseum:

Attracting business to your firm via content marketing.
Six questions to ask before launching a writing project.
Maintaining a customer focus in your written content.

When I meet with a client, I ask my six questions (actually more) and then create marketing content with a customer focus…for a fee.

But now some alternative, no-cost methods for content creation are available. But are they any good? Let’s test one of them.

Feeding the six questions to ChatGPT as a prompt

If any of you have used generative artificial intelligence, you know that you feed a “prompt” to your generative AI engine of choice, and the engine then returns a result.

Here’s a prompt that I recently fed to OpenAI’s ChatGPT:

Write a blog post based on these six inputs: (1) Why: help clients make money (2) How: offer inbound marketing services to clients (3) What: write client blog post to attract business (4) Goal: increase client visibility (5) Benefits: increase business via customer focus (6) Target audience: Inland Empire technology firms

I’ve reproduced the response verbatim in the following post, including the title that ChatGPT supplied. I could probably play around with the prompt and get a response that is more on target; the prompt that I fed to ChatGPT ended up with a huge emphasis on inbound marketing.

What do you think? Is generative AI “good enough” to put Bredemarket and other content marketers out of business? Or do experienced and talented human writers provide enough added value so that their content stands out from the crowd? Personally, I think I could have written something much better…but I could be wrong.

If nothing else, I wrote my post (and this one) in less than 15 minutes, versus the 2+ hours I spend on my previous post and the underlying web page. So if I’m primarily interested in churning out quantity rather than quality, ChatGPT is my friend. And if my post receives incredible traction, ChatGPT is really my friend.

By the way, I’ve done this before, but this time I’m posting the generative AI post with no modifications.

(Bredemarket Premium) The big biometric firms and the even bigger tech firms

When I was part of an industry in which the three major players were my employer IDEMIA and its competitors NEC and Thales, I was always aware of a potential threat to these three multi-billion dollar biometric companies. Specifically, there were much, much bigger technology companies (both inside and outside of Silicon Valley) with huge resources and extensive artificial intelligence experience. These firms could put the three biometric firms out of business at any time.

By Syassine – Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=31368987

But is this threat a real threat? Or is it overstated?

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