Whether your firm is working with biometrics, protected health information, or any other personally identifiable information, your firm MUST address privacy.
I’m working on another personal non-Bredemarket video, and it includes these pictures representing five biometric modalities: finger, face, iris, voice, and DNA.
I have spoken about taxonomies before, so since I’m going to speak about them again, I might as well define the term. Or let Merriam-Webster do it for me.
“the study of the general principles of scientific classification”
But what about biometric terms themselves? I’ve discussed efforts to remove “problematic” security terms such as “blacklist.” But what about ALL the terms?
So I logged in to my ISO account to obtain my FREE copy.
Did I mention that I haven’t accessed the ISO site in over a year?
So you can guess what happened next: a requirement to change my password. Argh.
Anyway, since Wednesday I’ve been doing a LOT of reading. It turns out that according to this ISO standard, the use of “match” as a verb is deprecated in favor (or favour) or “compare.”
A LOT of reading ahead.
But the biometric product marketing expert can handle it.
The United States of America, like many other countries, displays patriotism. One example is the Oak Ridge Boys song “American Made.”
And the United States of America, like many other countries, commercializes patriotism. One example is the Miller commercial “Made the American Way.”
At the time this commercial was filmed, Miller WAS American made, under the ownership of Philip Morris. Today, of course, Miller is NOT solely American made, with the company owned by Molson Coors with headquarters and executive offices in Chicago, Montreal, and Golden Colorado. Its brand competitor Budweiser is Belgian made.
I am very familiar with cross-border ownership, having worked for Safran (French headquarters) and IDEMIA (French headquarters, but primarily owned by a U.S. investment firm). So when someone asks whether IDEMIA is a U.S. company or a French company, the proper answer is “yes.”
IDEMIA’s major competitors, NEC and Thales, are non-U.S. owned.
But there are U.S. biometric firms. Bredemarket works or has worked for multiple U.S.-owned/headquartered biometric companies.
One company that is not (yet) a Bredemarket client is ROC (a/k/a Rank One Computing). Since it works with U.S. security agencies, you can bet that ROC echoes the Oak Ridge boys in its marketing. Josh Engelsma:
“For decades, large-scale U.S. biometric identity systems have relied heavily on foreign fingerprint providers. ROC’s performance in the NIST FRIF TE E1N evaluation, including #1 global ranking in Class B slap fingerprints, a critical capture format for high-scale civil and government identity programs, proves that American technology can now lead at the highest levels of global biometric performance.”
It’s hard to predict whether U.S. government agencies will become “more patriotic,” since there are so many good foreign algorithms out there. But don’t count on DHS implementing a system with a Chinese algorithm.
So you and your twin sibling are off to a gathering called the Twins Days Festival in Twinsburg, Ohio. There are many events in which the two of you can participate. Golf. A hot dog roast. A cornhole tournament. A “double take parade.”
And maybe, just maybe, some forensic research.
Because when you’re talking about the “something you are” identity factor (one of six), twins are more similar than non-twins. I may not be like you, but Mary-Kate is like Ashley. (And if you have to ask who Mary-Kate and Ashley are, you are obviously an immature inexperienced child from the 21st century lacking knowledge.)
But the key question: for the biometric modalities (finger, face, iris, voice, DNA, etc.), are two twins biometrically identical?
(A caveat here: Mary-Kate and Ashley Olsen are actually fraternal twins, not identical twins. But the point remains.)
For years, the Federal Bureau of Investigation and West Virginia University have gone to the Twins Days Festival to collect biometric data. Here’s an account of their 2018 visit.
“Inside the festival, a row of tents known as ‘Research Plaza’ is set up by researchers to conduct a list of surveys and tests. Hundreds of pairs of twins and multiples were surveyed last year.
“’It gives us a unique opportunity to be in an area where twins have congregated,’ explains Associate Professor Jeremy Dawson with West Virginia University. ‘There’s really nothing like it the United States.’
“Dawson works with a research team at WVU and the FBI to learn more about biometric data. ‘If two identical people are in the same database, it creates a problem for identification,’ said Dawson. ‘We hope to collect data that will help us to develop better facial recognition systems.’
“That means finding the subtle differences that make identical twins unique.”
Professor Dawson and his researchers will return to Ohio this year.
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