Move Along Now (Biometric Product Marketing Expert)

John E. Bredehoft, Biometric Product Marketing Expert.

I ONLY want my hungry people to view this latest Biometric Product Marketing Expert short.

  • If you don’t care about biometrics, MOVE ALONG NOW.
  • If your company only hires “fresh perspective” (code word for young) people, MOVE ALONG NOW.
  • If your company believes that any use of AI is evil, MOVE ALONG NOW.
  • If your company conversely believes in surrendering your brain to whatever the AI god says, MOVE ALONG NOW.

Good. Now that they’re all gone, let’s talk about how a Biometric Product Marketing Expert can help your company.

Don’t tell anyone I said this, but LinkedIn dot com slash in slash jbredehoft.

Sneak Peek (Correctly Spelled) at Biometric Modality Audio

I’m working on a non-Bredemarket video.

Remember the pictures I shared on Thursday? (Try not to remember that the blog post was originally entitled “Sneak Peak.”)

Well, here’s the audio.

“The Sheriff’s Warning.” Google Lyria. Public Domain.

See you…Saturday?

Google Gemini.

Leading Biometric Product Marketing Consultants Discuss Privacy

Privacy.

Whether your firm is working with biometrics, protected health information, or any other personally identifiable information, your firm MUST address privacy.

A leading biometric product marketing consultant can help your firm address this to the satisfaction of your customers and prospects.

Unless you want to dodge the entire privacy issue…which I don’t recommend.

Instead, I recommend that you talk to Bredemarket.

https://bredemarket.com/cpa/

Sneak Peek at Biometric Modality Pictures

I’m working on another personal non-Bredemarket video, and it includes these pictures representing five biometric modalities: finger, face, iris, voice, and DNA.

Plus this blooper.

Make the microphone bigger.

All images Google Gemini.

Bredemarket Biometric Clients: Are You Next?

Your firm markets products that identify people based on who they are. Their friction ridges. Their faces. Their irises. Their voices. Their DNA.

Your firm needs marketing content (such as case studies), winning proposals, and strategic analyses.

Your firm needs outside help.

Biometric product marketing expert.

Your firm needs the biometric product marketing expert.

Talk to Bredemarket.

Another Unified Taxonomy, This One for Biometrics

I have spoken about taxonomies before, so since I’m going to speak about them again, I might as well define the term. Or let Merriam-Webster do it for me.

“the study of the general principles of scientific classification”

But what about biometric terms themselves? I’ve discussed efforts to remove “problematic” security terms such as “blacklist.” But what about ALL the terms?

Unbeknownst to me, there is a document that defines biometric terms. And it’s an ISO standard. And like the consent standard I discussed over a year ago, it’s a FREE standard.

My new copy of ISO/IEC 2382-37:2022-03.

So I logged in to my ISO account to obtain my FREE copy.

Did I mention that I haven’t accessed the ISO site in over a year?

So you can guess what happened next: a requirement to change my password. Argh.

Anyway, since Wednesday I’ve been doing a LOT of reading. It turns out that according to this ISO standard, the use of “match” as a verb is deprecated in favor (or favour) or “compare.”

A LOT of reading ahead.

But the biometric product marketing expert can handle it.

My Algorithm is American Made

The United States of America, like many other countries, displays patriotism. One example is the Oak Ridge Boys song “American Made.”

And the United States of America, like many other countries, commercializes patriotism. One example is the Miller commercial “Made the American Way.”

At the time this commercial was filmed, Miller WAS American made, under the ownership of Philip Morris. Today, of course, Miller is NOT solely American made, with the company owned by Molson Coors with headquarters and executive offices in Chicago, Montreal, and Golden Colorado. Its brand competitor Budweiser is Belgian made.

I am very familiar with cross-border ownership, having worked for Safran (French headquarters) and IDEMIA (French headquarters, but primarily owned by a U.S. investment firm). So when someone asks whether IDEMIA is a U.S. company or a French company, the proper answer is “yes.”

IDEMIA’s major competitors, NEC and Thales, are non-U.S. owned.

And if the Amadeus deal goes through, an American investment firm will NOT own the new entity.

But there are U.S. biometric firms. Bredemarket works or has worked for multiple U.S.-owned/headquartered biometric companies.

One company that is not (yet) a Bredemarket client is ROC (a/k/a Rank One Computing). Since it works with U.S. security agencies, you can bet that ROC echoes the Oak Ridge boys in its marketing. Josh Engelsma:

“For decades, large-scale U.S. biometric identity systems have relied heavily on foreign fingerprint providers. ROC’s performance in the NIST FRIF TE E1N evaluation, including #1 global ranking in Class B slap fingerprints, a critical capture format for high-scale civil and government identity programs, proves that American technology can now lead at the highest levels of global biometric performance.”

It’s hard to predict whether U.S. government agencies will become “more patriotic,” since there are so many good foreign algorithms out there. But don’t count on DHS implementing a system with a Chinese algorithm.

Using the Twins Days Festival For Forensic Research

So you and your twin sibling are off to a gathering called the Twins Days Festival in Twinsburg, Ohio. There are many events in which the two of you can participate. Golf. A hot dog roast. A cornhole tournament. A “double take parade.”

And maybe, just maybe, some forensic research.

Because when you’re talking about the “something you are” identity factor (one of six), twins are more similar than non-twins. I may not be like you, but Mary-Kate is like Ashley. (And if you have to ask who Mary-Kate and Ashley are, you are obviously an immature inexperienced child from the 21st century lacking knowledge.)

But the key question: for the biometric modalities (finger, face, iris, voice, DNA, etc.), are two twins biometrically identical?

(A caveat here: Mary-Kate and Ashley Olsen are actually fraternal twins, not identical twins. But the point remains.)

For years, the Federal Bureau of Investigation and West Virginia University have gone to the Twins Days Festival to collect biometric data. Here’s an account of their 2018 visit.

“Inside the festival, a row of tents known as ‘Research Plaza’ is set up by researchers to conduct a list of surveys and tests. Hundreds of pairs of twins and multiples were surveyed last year.

“’It gives us a unique opportunity to be in an area where twins have congregated,’ explains Associate Professor Jeremy Dawson with West Virginia University. ‘There’s really nothing like it the United States.’

“Dawson works with a research team at WVU and the FBI to learn more about biometric data. ‘If two identical people are in the same database, it creates a problem for identification,’ said Dawson. ‘We hope to collect data that will help us to develop better facial recognition systems.’

“That means finding the subtle differences that make identical twins unique.”

Professor Dawson and his researchers will return to Ohio this year.

The Rescue

This is the story of a rescue.

The Rescue. Includes “Zero Conversion” and “Chasing a Ghost.” Google Lyria, Public Domain.

If your biometric firm needs Bredemarket’s help, fill out the form on the “Content for tech marketers” page below.

Content for tech marketers.

What does Bredemarket provide?

Compelling CONTENT Creation

  • Blog posts. Among other projects, I’ve authored a multi-month blog series to attract business to a client. 
  • Case studies and testimonials. Among other projects, I’ve written a dozen case studies to justify a firm’s capabilities to its projects. 
  • LinkedIn articles and posts. The multi-month blog series was designed for repurposing as LinkedIn articles. 
  • White papers. My white papers have made the case for the superiority of my clients’ products and services.

Winning PROPOSAL Development

  • Proposal services (managing, writing, editing, other). My proposals have won business for Bredemarket clients and for my former employers.

Actionable ANALYSIS

  • Analysis services. My market, product, and competitive analyses for Bredemarket clients and former employers have not only gathered necessary information and insights, but have also suggested a path forward.
Content for tech marketers.
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