Excuse me, but I have a lot of questions…

I’ve previously shared how I’ve revised my content creation process.

Like any good process, the not-so-new-anymore Bredemarket content creation process asks a lot of questions up front. These questions ensure that I perform the project in accordance with the wishes of my client.

Because, as we all know, it costs more to rework a project at the end than it does at the beginning. (Or maybe you didn’t know that; it’s something I included in some work I did for a client. But the client knows.)

Specifically, early in the engagement I reach agreement with my client on all or most of the following questions on the content:

  • The topic.
  • The goal.
  • The benefits.
  • The target audience.
  • If necessary:
    • The outline.
    • The section sub-goals.
    • Relevant examples.
    • Relevant key words/hashtags.
    • Interim and final due dates.

When you break it out, that’s a lot of stuff.

And there’s more stuff that I need to know from the client that I’m not sharing publicly. But I’ll give you a hint: some of the questions are driven by a recent experience with Google Docs, and the fact that two different people weren’t using the same fonts, sizes, and styles. Well, if Google Docs can’t take care of it automatically, I can ask about fonts/sizes/styles (when applicable) so that the issue can be resolved manually.

So I’ve created a form that I can use for either the content or proposals sides of the Bredemarket business, and the form contains all of the questions that I need to ask a client at the beginning of an engagement.

My in-house form, first iteration.

Or at least I think it contains all of the questions.

I’m going to try it out with a future client.

And perhaps I’ll iterate it afterwards.

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