I’ve previously shared how I’ve revised my content creation process.
Like any good process, the not-so-new-anymore Bredemarket content creation process asks a lot of questions up front. These questions ensure that I perform the project in accordance with the wishes of my client.
Because, as we all know, it costs more to rework a project at the end than it does at the beginning. (Or maybe you didn’t know that; it’s something I included in some work I did for a client. But the client knows.)
Specifically, early in the engagement I reach agreement with my client on all or most of the following questions on the content:
- The topic.
- The goal.
- The benefits.
- The target audience.
- If necessary:
- The outline.
- The section sub-goals.
- Relevant examples.
- Relevant key words/hashtags.
- Interim and final due dates.
When you break it out, that’s a lot of stuff.
And there’s more stuff that I need to know from the client that I’m not sharing publicly. But I’ll give you a hint: some of the questions are driven by a recent experience with Google Docs, and the fact that two different people weren’t using the same fonts, sizes, and styles. Well, if Google Docs can’t take care of it automatically, I can ask about fonts/sizes/styles (when applicable) so that the issue can be resolved manually.
So I’ve created a form that I can use for either the content or proposals sides of the Bredemarket business, and the form contains all of the questions that I need to ask a client at the beginning of an engagement.
Or at least I think it contains all of the questions.
I’m going to try it out with a future client.
And perhaps I’ll iterate it afterwards.