blog – Page 9 – Bredemarket

Which Content Should You Create First?

So you’ve decided that you are going to create some content for your business. But which content type should you create first? Audio? Blog post? Case study? Social media post? White paper? Video? Something else?

Now I could charge you $96.96 and present a really complex 96-step way to choose the appropriate content to create for your specific needs.

(A few of you see what I did there. That probably doesn’t help my so-called problem.)

But coming up with a complex content creation matrix is silly, because selecting a content type isn’t that hard. (This post does have a content creation matrix, but it’s easy to understand and pretty straightforward.)

The first question

What is the first question you have to answer before deciding which content to create?

First, you need to look at your online presence and see which outlets you have, and which ones you don’t have.

Do you have a website?
Do you have a blog?
Do you have social media accounts? If so, which ones, and which types of content do they support? (Threads, for example, supports text, image, audio, and video content.)

If you don’t have a certain outlet, then that makes your decision a lot easier.

For example, if you have social media outlets but don’t have a blog, then don’t worry about creating blog posts (unless you have LinkedIn and want to create LinkedIn articles). You’re not going to create blog posts on Instagram or Threads or Twitter (unless you’re a blue check person).
Similarly, if you’re not on YouTube, TikTok, or Instagram, videos are less important. (Although a lot of services support video.)

Create content for your outlet(s)

So now that you know which content outlets you have, and which you don’t, you can create content that is supported by your outlets.

Here’s a handy-dandy table that suggests the content types you can create, depending upon your online presence. These are suggestions, not hard and fast rules.

*Content Type*	*Website*	*Blog*	*Social Media With Audio*	*Social Media With Images*	*Social Media With Text*	*Social Media With Video*
*Audio*			Yes
*Blog*		Yes
*Case Study*	Download
*Social Media Post*			Yes	Yes	Yes	Yes
*Video*						Yes
*White Paper*	Download

Some of these are fairly obvious (yes, if you have a blog you can create blog posts), but it helps to say them.

Don’t worry about the content outlets that you don’t have. If you don’t have a blog today, don’t worry about creating one just so you can write blogs. Go with what you have.

(And if you don’t have ANYTHING right now to promote your business, then the easiest thing to do is to create some type of social media account: Facebook, LinkedIn, whatever. They’re free, and it’s easy to create content for them.)

As I said above, these are suggestions, not hard and fast rules. For example, the table above says that case studies and white papers are best if you have a website from which prospects can download documents. But some social media services allow you to embed documents (such as case studies or white papers) into your social media posts.

Think about what you’ve got, and create for it.

Repurpose

And once you’ve created the content, don’t be afraid to distribute it on other channels, or even to repurpose it on other channels.

Have you uploaded a great video to YouTube? Embed the video in a blog post.
Did you write a great blog post? Repurpose it as a downloadable document. (That’s what I did.)

You may choose to only issue a specific piece of content using a single content type. But if you feel like repurposing the material for other content types, go for it.

Don’t be afraid to fail

Finally, don’t be afraid to create content, even if it’s not perfect. I’ve (re)committed myself to video, and spent yesterday creating multiple videos for multiple outlets. Two of the videos that I created ended up having problems…but I left them up anyway, and learned in the process.

I figure that the more content that I create, the better that I will get at it.

You will find that the same holds true for you.

Do you need help with textual content?

Now when you are ready to create content, do you need someone to help you create it?

I can help you with certain types of content.

(Not video. If you need a video pro, contact Loren Feldman at 1938 Media.)

But if you need help with the text for blog posts, case studies, white papers, and the like, I can help you. Especially if your text involves biometrics, identity, or technology. Contact me!

Email me at john.bredehoft@bredemarket.com.
Book a meeting with me at calendly.com/bredemarket.
Contact me at bredemarket.com/contact/.

Which Content Should You Create First? (the video version)

A Video About the Bredemarket 400 Short Writing Service

In case you like to consume your information in video form, here’s a video about my Bredemarket 400 Short Writing Service, for text of between 400 and 600 words.

About the Bredemarket 400 Short Writing Service.

If you prefer to read your information rather than watch it, you can do that also.

Bredemarket 400 Short Writing Service (June 2022)Download

In either case, if you are interested in the Bredemarket 400 Short Writing Service:

Email me at john.bredehoft@bredemarket.com.
Book a meeting with me at calendly.com/bredemarket.
Contact me at bredemarket.com/contact/.

On Benefits, Features…and Advantages

I’m trying to flesh out the usefulness of the Bredemarket website.

Initially, much of the content was benefit-focused.
As the website matured, I began to include and flag more information on features—not only as features relate to benefits, but also discussing features independent of benefits (example: my discussion of the Touch ID feature).

It’s time to throw one other term into the mix.

Using bad statistics, addition of a third term to the two existing terms improves bredemarket.com by a whopping 50%.

Not bad for (more than) 5 minutes of work.

Review of features and benefits

The home page for the product management platform provider Airfocus, https://airfocus.com/

Airfocus has published an article about…well, I’m not going to reveal the title yet, because that gives away the massive surprise ending.

(Whoops; I already revealed it. Pay no attention to the title behind the blog post.)

For now, I’ll just say that the article discusses features and benefits.

Here’s how Airfocus defines features (which coincides with my own definition of features):

(Features) are characteristics that a product or service has. It is a simple statement about attributes.

For example: ‘An automated photo storage app that edits, selects and stores photos’
From Airfocus

Contrast this definition of features with Airfocus’ definition of benefits (which again coincides with my own definition of benefits):

A benefit…is why a prospect would ultimately use a product.

This key benefit provides an emotional hook point that you can leverage in helping the user imagine the positive experiences felt by using your product.

For example: ‘If you don’t waste your time editing and can store more of your best photos, you’ll keep happier memories for longer’.
From Airfocus

So again, the feature is a characteristic of a product (or what the product does), while a benefit explains why that characteristic is important to a prospect.

This is good in and of itself, and has served me well for years. I could stop right here, but I’ve just passed 400 Bredemarket blog posts and am on a roll to get up to 500.

So I’m going to tell you that Airfocus expands the feature-benefit model by defining an middle category between features and benefits.

The stage between a feature and a benefit

Airfocus defines the intermediate step between a feature and benefit as follows:

An advantage is what that feature does, and how it helps. These are factual and descriptive but do not yet make a connection as to how it will make users’ life better.

For example: ‘It automatically keeps only the clearest picture of a similar set, and deletes the rest. Your photo storage is reduced on average by 80%.
From Airfocus, https://airfocus.com/glossary/what-is-a-features-advantages-and-benefits-analysis/

So now it’s time for the big surprise. The third word is advantage.

No, not tennis. By kance – https://www.flickr.com/photos/kentmercurio/59629166/, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=507392

Perhaps I’m oversimplifying the analysis, but the three terms (features, advantages, and benefits) can be related as follows, using my three favorite question adverbs and incorporating Airfocus’ examples:

Feature	What	Automated photo storage app
Advantage	How	Reduce photo storage 80%
Benefit	Why	Keep happier memories for longer

I’ll use this caption to plug my first e-book, which you can get here.

Since I talk about benefits ad nauseum, you may get the mistaken view that features and advantages don’t matter. They do matter—in the proper context. For example, if you’re working on a data sheet or a user manual (if they still exist), you definitely need a feature list and could probably use an advantage list also.

Now do you have to use a feature-advantage-benefit model, instead of the simpler feature-benefit model?

Not at all.

But if you find it helpful, use it.

Applying the “Six Questions” to LinkedIn Self-promotion

(UPDATE OCTOBER 23, 2023: “SIX QUESTIONS YOUR CONTENT CREATOR SHOULD ASK YOU IS SO 2022. DOWNLOAD THE NEWER “SEVEN QUESTIONS YOUR CONTENT CREATOR SHOULD ASK YOU” HERE.)

I’ve previously talked about the six questions your content creator should ask you. And I eat my own wildebeest food. I used the six questions to create a self-promotion blog post and LinkedIn post.

But since you care about YOUR self-promotion rather than mine, I’ll provide three tips for writing and promoting your own LinkedIn post.

How I promoted my content

Before I wrote the blog post or the LinkedIn post, I used my six questions to guide me. For my specific example, here are the questions and the answers.

Question	Primary Answer	Secondary Answer (if applicable)
*Why?*	I want full-time employment	I want consulting work
*How?*	State identity and marketing qualifications, ask employers to hire me	State identity and marketing qualifications, ask consulting clients to contract with me
*What?*	Blog post (jebredcal), promoted by a personal LinkedIn post	Blog post (jebredcal), promoted by a Bredemarket Identity Firm Services LinkedIn post
*Goal?*	Employers contact me for full-time employment	Consulting prospects contact me for contract work
*Benefits?*	(1) No identity learning curve (2) No content learning curve (3) Proven results	(same)
*Target Audience?*	Identity companies hiring Senior Product Marketing Managers and Senior Content Marketing Managers	Identity companies contracting with content marketing consultants

For more information on the six questions, see https://bredemarket.com/2022/12/18/six-questions-your-content-creator-should-ask-you-the-e-book-version/.

You’ll notice that I immediately broke a cardinal rule by having both a primary goal and a secondary goal. When you perform your own self-promotion, you will probably want to make things less messy by having only a single goal.

So based upon these responses, I created…

First, the blog post

The Bredemarket blog is primarily to promote my consulting work. I have a different blog (jebredcal) to promote my full-time employment (or attempts to secure full-time employment).

Because the primary goal was to secure full-time employment, I posted to jebredcal instead of Bredemarket.

From https://jebredcal.wordpress.com/2023/06/24/top-3-bredemarket-identity-posts-in-june-2023-so-far/

After the introduction (pictured above) with its “If you need a full-time employee” call to action, I then shared three identity-related blog posts from the Bredemarket blog to establish my “biometric content marketing expert” (and “identity content marketing expert”) credentials. I then closed with a dual call to action for employers and potential consulting clients. (I told you it is messy to have two goals.)

If you want to see my jebredcal post “Top 3 Bredemarket Identity Posts in June 2023 (so far),” click here.

Top 3 Bredemarket Identity Posts in June 2023 (so far)

So how did I get the word out about this personal blog post? I chose LinkedIn. (In my case, hiring managers probably aren’t going to check my two Instagram accounts.)

Second, the LinkedIn post

I often reshare my Bredemarket blog posts on various Bredemarket social media accounts. In this instance I only reshared it on LinkedIn, since that’s where the hiring managers are. While I shared the blog post to my Bredemarket Identity Firm Services LinkedIn page (since the post talked about identity), my primary goal was to share it to my personal LinkedIn feed.

It was simple to write the LinkedIn text, since I repurposed the introduction of the blog post itself. I added four hashtags, and then the post went live. You can see it here.

From https://www.linkedin.com/posts/jbredehoft_top-3-bredemarket-identity-posts-in-june-activity-7078560381207543808-9UUT/

And by the way, feel free to like the LinkedIn post, comment on it, or even reshare it. I’ll explain why below.

Third, the “LinkedIn Love” promotion

So how did I promote it? Via the “LinkedIn Love” concept. (Some of you know where I learned about LinkedIn Love.)

To get LinkedIn love, I asked a few trusted friends in the identity industry to like, comment, or reshare the post. This places the post on my friends’ feeds, where their identity contacts will see it.

A few comments:

I don’t do this for every post, or else I will have no friends. In fact, this is the first time that I’ve employed “LinkedIn Love” in months.
I only asked friends in the identity industry, since these friends have followers who are most likely to hire a Senior Product Marketing Manager or Senior Content Marketing Manager.
I only asked a few friends in the identity industry, although eventually some friends that I didn’t ask ended up engaging with the post anyway.

I have wonderful friends. After several of them gave “LinkedIn Love,” The post received significant engagement. As of Friday morning, the post had acquired over 1,700 impresions. That’s many, many more than my posts usually acquire.

I don’t know if this activity will directly result in full-time employment or increased consulting work. But it certainly won’t hurt.

Three steps to promote YOUR content

But the point of this post isn’t MY job search. It’s YOURS (or whatever it is you want to promote).

For example, one of my friends who is also seeking full-time employment wanted to know how to use a LinkedIn post to promote THEIR OWN job search.

Now you don’t need to use my six questions. You don’t need to create a blog post before creating the LinkedIn post. And you certainly don’t need to create two goals. (Please don’t…unless you want to.)

In fact, you can create and promote your own LinkedIn post in just THREE steps.

Step One: What do you want to say?

My six questions obviously aren’t the only method to collect your thoughts. There are many, many other tools that achieve the same purpose. The important thing is to figure out what you want to say.

Start at the end. What action do you want the reader to take after reading your LinkedIn post? Do you want them to read your LinkedIn profile, or download your resume, or watch your video, or join your mailing list, or email or call you? Whatever it is, make sure your LinkedIn post includes the appropriate “call to action.”
Work on the rest. Now that you know how your post will end, you can work on the rest of the post. Persuade your reader to follow your call to action. Explain how you will benefit them. Address the post to the reader, your customer (for example, a potential employer), and adopt a customer focus.

Step Two: Say it.

If you don’t want to write the post yourself, then ask a consultant, a friend, or even a generative AI tool to write something for you. (Just because I’m a “get off my lawn” guy regarding generative AI doesn’t mean that you have to be.)

(And before you ask, there are better consultants than Bredemarket for THIS writing job. My services are designed and priced for businesses, not individuals.)

After your post is written by you or someone (or something) else, have one of your trusted friends review it and see if the written words truly reflect how amazing and outstanding you are.

Once you’re ready, post it to LinkedIn. Don’t delay, even if it isn’t perfect. (Heaven knows this blog post isn’t perfect, but I posted it anyway.) Remember that if you don’t post your promotional LinkedIn post, you are guaranteed to get a 0% response to it.

Step Three: Promote it.

Your trusted friends will come in handy for the promotion part—if they have LinkedIn accounts. Privately ask your trusted friends to apply “LinkedIn Love” to your post in the same way that my trusted friends did it for me.

By the way—if I know you, and you’d like me to promote your LinkedIn post, contact me via LinkedIn (or one of the avenues on the Bredemarket contact page) and I’ll do what I can.

And even if I DON’T know you, I can promote it anyway.

I’ve never met Mary Smith in my life, but she says that she read my Bredemarket blog post “Applying the “Six Questions” to LinkedIn Self-promotion.” Because she selects such high-quality reading material, I’m resharing Mary’s post about how she wants to be the first human to visit Venus. If you can help her realize her dream, scroll to the bottom of her post and donate to her GoFundMe.

Hey, whatever it takes to get the word out.

Let me know if you use my tips…or if you have better ways to achieve the same purpose.

How Can Your Identity Business Create the RIGHT Written Content?

Does your identity business provide biometric or non-biometric products and services that use finger, face, iris, DNA, voice, government documents, geolocation, or other factors or modalities?

Does your identity business need written content, such as blog posts (from the identity/biometric blog expert), case studies, data sheets, proposal text, social media posts, or white papers?

How can your identity business (with the help of an identity content marketing expert) create the right written content?

For the answer, click here.

My…Umm..Opportunity is YOUR Opportunity

A little over a year ago, Bredemarket announced two changes in my business scope and business hours. I stopped accepting work from clients who marketed systems to identify individuals, and I reduced my business hours to Saturday mornings only.

I had to change my business scope and business hours. On May 9, 2022, I started a full-time position with a company in the identity industry, which meant that I couldn’t consult on weekdays and couldn’t consult on identity projects.

But things change.

As of May 31, 2023, I will no longer be employed at my day job.

Which is my misfortune…um…opportunity.

Has Bredemarket changed its business scope and business hours a second time?

Yes.

As of June 1, 2023:

If you need a consultant for marketing or proposal work, and your company is involved in the identification of individuals, Bredemarket can accept the work.
If you need a consultant who can meet with you during normal business hours, Bredemarket can accept the work.

So what?

My…um…opportunity is your opportunity.

Now that I can expand my business scope and business hours again, you can take advantage of my extensive marketing expertise, including deep experience in the identity industry.

This means you can obtain quickly-generated and expert content with an agreed-upon focus.

This means you can get content that increases your revenue.

What kind of content?

Blog posts, case studies and testimonials, proposals and proposal text, white papers, and many other types of content.

How about e-books?

Yes I also write e-books.

These two e-books explain (a) how Bredemarket starts a project with you, and (b) how Bredemarket has helped other businesses over the years.

(UPDATE OCTOBER 22, 2023: “SIX QUESTIONS YOUR CONTENT CREATOR SHOULD ASK YOU IS SO 2022. DOWNLOAD THE NEWER “SEVEN QUESTIONS YOUR CONTENT CREATOR SHOULD ASK YOU” HERE.)

How Bredemarket Can Help You Win Business (April 16, 2023)Download

How can I find out more information about Bredemarket?

Contact me.

Send me an email at john.bredehoft@bredemarket.com.
Or go to calendly.com/bredemarket to book a ~~Saturday morning~~ meeting with me at any time.
Or go to bredemarket.com/contact/ to use my contact form.

But wait…what if Bredemarket changes its business hours and business scope a THIRD time?

I very well could change Bredemarket’s business hours/scope again.

Maybe I’ll find a new full-time position in a couple of weeks, and I’ll again have to reduce hours and scope.

Which basically means that you have to ACT QUICKLY to ensure you can reserve my services.

(See “how to create a sense of urgency.”)

Four Mini-Case Studies for One Inland Empire Business—My Own

I guess I can be persuasive. I just persuaded myself to do something.

On Saturday, I wrote the post “Six Benefits for Inland Empire Businesses from Case Studies.“

Then I asked myself, why not write a case study for my own Inland Empire business, Bredemarket?

If I could demonstrate that Bredemarket benefited a firm via a case study, that could help Bredemarket get business from other firms. I said so myself:

A well-crafted case study can be the first step in convincing a potential customer to become a paying customer.
From https://bredemarket.com/2023/04/15/six-benefits-for-inland-empire-businesses-from-case-studies/

Achieving 400% of My Goal

But once I started writing the document, I decided that one case study wasn’t enough.

So I wrote four mini-case studies in the same document, briefly describing how I helped four Bredemarket clients create different types of content so that they could win more business.

I helped one client to quickly generate consistent proposals. One of the client’s salespeople even provided me with a testimonial. (You may have seen it before.)
I helped another client share persuasive case studies. The client kept on coming back to me for more case studies—a dozen in all—and other work.
I helped a third client position via blogs and a white paper.
Finally, I helped position a sole proprietor.

After the four mini-case studies, I briefly described how Bredemarket works with clients. (Sleep is involved.)

By Ilya Repin – Tretyakov Gallery, Moscow, Public Domain, https://commons.wikimedia.org/w/index.php?curid=60387757

I didn’t get into my six questions, since I already wrote an e-book on that topic, but I did provide an overview of the initial meeting, the content iteration process, and my work for hire policy (which explains why I didn’t name the four clients listed above).

So would you like to read my four mini-case studies?

Here is my latest e-book, “How Bredemarket Can Help You Win Business.”

How Bredemarket Can Help You Win Business (April 16, 2023)Download

And if I can help you win business, let me know. I have Saturday morning office hours.

Send me an email at john.bredehoft@bredemarket.com.
Or go to calendly.com/bredemarket to book a Saturday morning meeting with me.
Or go to bredemarket.com/contact/ to use my contact form.

Inbound Marketing for Tech

As a business owner or marketer, you are always looking for ways to increase visibility and attract new customers. In today’s digital age, inbound marketing has become an increasingly popular strategy for achieving these goals. Inbound marketing is all about creating content that is tailored to the needs and interests of your target audience, and using that content to attract potential customers to your website.

At its core, inbound marketing is about helping clients make money. By creating content that is specifically designed to appeal to your target audience, you can increase your visibility and attract more potential customers to your business. This is why inbound marketing has become such an important part of the marketing mix for many businesses today.

One of the key components of inbound marketing is blogging. Writing blog posts that are specifically designed to attract potential customers is an incredibly effective way to increase your visibility and attract new business. By writing blog posts that address the needs and interests of your target audience, you can create content that is both informative and engaging, which can help to establish your business as a thought leader in your industry.

The goal of inbound marketing is to increase your visibility and attract more potential customers to your business. By creating content that is tailored to the needs and interests of your target audience, you can increase your chances of being found by potential customers who are actively searching for the products or services that you offer. This can help to increase your website traffic, generate more leads, and ultimately increase your revenue.

One of the key benefits of inbound marketing is that it is customer-focused. By creating content that is specifically designed to address the needs and interests of your target audience, you can establish a strong connection with potential customers, which can help to build trust and establish your business as a trusted partner in their success.

If you are a technology firm in the Inland Empire, inbound marketing can be an incredibly effective way to increase your visibility and attract new business. By working with a team of inbound marketing experts, you can create a comprehensive inbound marketing strategy that is specifically designed to address the unique needs and interests of your target audience. This can help to establish your business as a thought leader in your industry, increase your website traffic, generate more leads, and ultimately increase your revenue.

In conclusion, inbound marketing is a powerful strategy for helping clients make money. By creating content that is specifically designed to appeal to your target audience, you can increase your visibility and attract more potential customers to your business. If you are a technology firm in the Inland Empire, inbound marketing can be an incredibly effective way to increase your visibility and attract new business. By working with a team of inbound marketing experts, you can create a comprehensive inbound marketing strategy that is tailored to the unique needs and interests of your target audience.

(More information)

By Kraftwerk – https://www.discogs.com/Kraftwerk-The-Robots/release/13122624, Fair use, https://en.wikipedia.org/w/index.php?curid=65886235

Am I about to put myself out of business?

If you’ve read the Bredemarket blog over the last few months, you know that I’ve talked about several topics ad nauseum:

Attracting business to your firm via content marketing.
Six questions to ask before launching a writing project.
Maintaining a customer focus in your written content.

When I meet with a client, I ask my six questions (actually more) and then create marketing content with a customer focus…for a fee.

But now some alternative, no-cost methods for content creation are available. But are they any good? Let’s test one of them.

Feeding the six questions to ChatGPT as a prompt

If any of you have used generative artificial intelligence, you know that you feed a “prompt” to your generative AI engine of choice, and the engine then returns a result.

Here’s a prompt that I recently fed to OpenAI’s ChatGPT:

Write a blog post based on these six inputs: (1) Why: help clients make money (2) How: offer inbound marketing services to clients (3) What: write client blog post to attract business (4) Goal: increase client visibility (5) Benefits: increase business via customer focus (6) Target audience: Inland Empire technology firms

I’ve reproduced the response verbatim in the following post, including the title that ChatGPT supplied. I could probably play around with the prompt and get a response that is more on target; the prompt that I fed to ChatGPT ended up with a huge emphasis on inbound marketing.

What do you think? Is generative AI “good enough” to put Bredemarket and other content marketers out of business? Or do experienced and talented human writers provide enough added value so that their content stands out from the crowd? Personally, I think I could have written something much better…but I could be wrong.

If nothing else, I wrote my post (and this one) in less than 15 minutes, versus the 2+ hours I spend on my previous post and the underlying web page. So if I’m primarily interested in churning out quantity rather than quality, ChatGPT is my friend. And if my post receives incredible traction, ChatGPT is really my friend.

By the way, I’ve done this before, but this time I’m posting the generative AI post with no modifications.

Marketing Ontario, California businesses through blog posts

I just added a page to the Bredemarket website entitled “Blog posts for your Ontario, California business.”

Now that’s Ontario California, not Ontario Canada.

From https://cboardinggroup.com/10-funny-things-about-ontario-airport/.

Let me quote a little bit from the page I just created.

For example, let’s say that an Ontario, California content marketing expert wants to target businesses who need blog post writing services. This expert will then create a web page, and possibly a companion blog post, to attract those businesses.
From https://bredemarket.com/iew-ontario-blog/

You’re now reading the “companion blog post.”

Why did I write the companion blog post?

If I’m going to talk about blogging, I need a blog post to go with it, right?

The other purpose of this blog post is to direct you to the web page. I don’t want to repeat the exact same copy from the web page on the blog post, or the search engines will not like me. And you may not like me either.

If you’re an Ontario, California business who is looking for an effective method to promote your firm, and a description of how to move forward, go to the Bredemarket web page “Blog posts for your Ontario, California business.”

Why should I read the web page?

Needless to say, you only need to read the web page if you’re an Ontario, California business. Well, I guess Fontana businesses can read it also; just ignore the video with Mayor Leon and substitute a video with Mayor Warrent instead.

The web page addresses the following topics, among others:

Why do you want to use content marketing to promote your Ontario business? (The web page also addresses inbound marketing.)
Why do you want to use blog posts to promote your Ontario business?
How can an Ontario business create a blog post?
How can an Ontario business find a blog post writer?
What should you do next?

If you’re asking yourself these questions, go here to find the answers.

And what about social media?

Perhaps you’re reading this blog post because you learned about it on social media.

The web page includes a paragraph on promoting blog posts via social media, if that interests you.

By Jason Howie – https://www.flickr.com/photos/jasonahowie/8583949219, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=57309554

Yes, that’s an old picture. Although some websites still reference Google+ today.