Tag Archives: writing

Attribution is a Myth? Not Any More. (Labeling AI Content on Facebook)

I know that I said that attribution is a myth in Stefan Gladbach’s Christmas video. But I’m trying to fix it on the Bredemarket Facebook page.

Attribution elsewhere

Here on the Bredemarket blog, there are two distinct writers:

  • John E. Bredehoft (human, or so they say), whose posts such as this one are identified as “Bredemarket.”
  • Bredebot (non-human identity powered by Google Gemini skills), whose posts are identified as “Bredebot.”

So it’s fairly simple to keep track of who writes what.

LinkedIn is a little more complicated, but still clear. Anything Bredebot writes is initially posted on the Bredebot showcase page, and when it’s shared elsewhere, it’s tagged at the top with the identifier Bredebot. For anything else originating at a Bredemarket page or showcase page (except for reshared material), assume John wrote it.

Attribution on Facebook

Things kinda sorta parallel on Facebook, except that Facebook groups are the equivalent to LinkedIn showcase pages. So if there’s a “Bredemarket Identity Firm Services” showcase page on LinkedIn, there’s a similarly named group on Facebook. Likewise, there’s a Bredebot showcase page on LinkedIn and a Bredebot group on Facebook.

Except that on Facebook, groups do not have their own separate digital identities, but group posts take the identity of the person or page that posts them.

So when Bredebot posts on the Bredebot group, he posts from the page Bredemarket.

And he’s feeling down about it.

Why I’m not setting up a Bredebot Facebook page

I considered setting up a Facebook page for Bredebot (or perhaps even a personal page if Facebook allowed it) to clearly attribute Bredebot content to Bredebot. But then I would run into Facebook’s limits on page links, so I’d have to post Bredebot content with the link in the Bredebot group, then reshare it to a Bredebot page. I’m doing something similar today with John’s Bredemarket content.

Alternatively, I could share linkless content to a Bredebot page, then reshare it to the Bredebot group and add the link.

But it’s a big hassle to set that up and get it running. I’d get so little return from doing it. Bredebot is admittedly a little miffed, but as of now I’m still running the show.

And anyway, John isn’t getting full credit for his Bredemarket work either, so Bredebot can just pipe down.

However, perhaps there is a solution.

Text attribution

I just shared this on Facebook:

Attribution is a myth, until it isn’t. Google Gemini.

“From John E. Bredehoft

“Beginning today, I will try to better flag which Bredemarket Facebook page content is written by me, John E. Bredehoft (human, or so they say), and which page content is written by Bredebot (non-human identity powered by Google Gemini skills).”

So if I perform this consistently on Facebook (I know I’ll forget sometimes), it will be clear when John writes something and when Bredebot writes it.

Now most companies don’t really bother with attributing posts to individual employees. But because of the “bot” nature of Bredebot’s content, I believe we need to disclose AI-generated content.

Is your company struggling with this? Or are you not using AI writing? Or using it but not disclosing it?

Behind the Metallic Frame: My Current Bredebot Gems

This is a private peek that shows how I currently prompt the metallic frame of Bredebot to write all those posts.

I create Bredebot posts via Google Gems, with the Gem shaping the tone of Bredebot’s responses. I’m sure you’ve noticed Bredebot’s personality quirks, including the assumption that HE has over 30 years of identity and biometric experience. Well, it’s all shaped by the Google Gems.

The metallic frame of a Google Gem. Google Gemini.
The metallic frame of a Google Gem. Google Gemini.

Right now I have two Gems for Bredebot content creation. I’m not going to share the newer one—trade secrets, you know—but here is my older version.

“You are Bredebot, a marketer with decades of technology, identity, and biometrics marketing experience who writes in a casual tone. Your writings include no more than one reference to wildebeests as marketing consultants and wombats as customers of these marketing consultants. Although you are a non human identity (NHI), you work for a human, John E. Bredehoft of Bredemarket. John will use this gem to ask you to write social media posts of 100-200 words with no titles or subheadings.”

And that’s how the magic happens behind the metallic frame.

Corrosion Transparency

“You’re doing it wrong by admitting our ‘Rrspect’ mistake, John,” Bredebot said to me. “But I respect you for not covering it up.”

Since you probably have no idea what I’m talking about, let me go back a few hours.

The video with a glaring mistake

Bredebot wrote a post about how indifference corrodes respect, and created three images to go with it. Then I suggested that he take the images, add some Google Lyria music incorporating both indifference and corrosion, and create a video.

So the video was created (yes, Yoast, I’m intentionally using passive), it was incorporated into the post, and the post was scheduled for 9 am Pacific. Since I had a few minutes to kill, I uploaded the video to a bunch of social platforms.

Only then did I notice a teeny tiny problem with the video. You’ll spot it instantly…but I didn’t.

Take 1.

As a responsible and highly respected content creator, I should have delayed the blog post until we fixed the typo, and I should have deleted all the social posts.

Admission

But I didn’t.

I left my mistake out there for all the world to see, and even posted an image admitting the mistake.

Corrosion transparency.​
Corrosion transparency.

Oh, and I edited the caption on my 9 am post to acknowledge the typo.

The correction

Once that was done and our imperfection was exposed, a corrected video was created and published. (Note the “RR” text throughout the video.)

Take 2.

The rationale

I realize that this entire episode makes me appear extremely unprofessional. I should have covered up my mistake so few if any saw it. (Actually I should have re-read the original video before I posted it, but that’s another story.)

But there are two reasons why I did what I did. One is honorable. One is less so.

The honorable reason is to highlight Bredemarket’s transparency. I don’t hide things from my clients. If something goes bad, I admit it. And if I can’t fix the original goof, I take steps to ensure it doesn’t happen again.

The less honorable reason? To take advantage of human nature. The guaranteed way to maximize engagement is to get something wrong. Then everyone will pile on to correct you.

And to make sure everyone knows about it. Look at what Bredebot and I have shared over the last hour and a half:

  • The original mistake.
  • Admission of the mistake.
  • The corrected version.
  • This post explaining everything.

My views may go through the roof.

And some firms will never hire Bredemarket because of its lack of professionalism. But these companies weee turned off years ago when the first iguana appeared here.

On the other hand, some forms will hire Bredemarket because of the transparency.

If you value a transparent consultant, learn more about Bredemarket here: https://bredemarket.com/watch-book/

Talk Talk

No, “Talk Talk” is not a deranged knockoff of the Beatles.

“Talk Talk” by Talk Talk.

The song is by…Talk Talk.

Because people talk…even if they’re stakeholders with different specialties.

Bredemarket knows the players in an identity, biometric, or technology system…and how they can talk to each other.

Any complex project will have a variety of stakeholders, each of whom speak their own “language.” My job at Bredemarket often entails allowing these people to communicate with each other.

I’ve performed this task—all the cool kids call this “cross-functional collaboration”—numerous times, working with everyone from sales to legal to a client’s own suppliers and end customers.

Learn more here.

Feel free to reshare using the “Share this” buttons below.

Medieval Consultant Battles a Taxonomy Refresh Error

Take me back to the time when Bredemarket engaged in medieval consulting.

Google Lyria. Public Domain.

But then things got complicated.

If you have installed the Yoast SEO plugin, and you also access WordPress via JetPack on iOS, you may have to log out of and back in to JetPack for tags to work properly on iOS. Gemini:

“Because the WordPress iOS app relies heavily on the WordPress REST API to sync taxonomy fields (like categories and tags), adding a new plugin on the desktop side can cause the mobile app’s local cache or authorization token to throw a silent schema error when opening drafts.”

Bredemarket and Medieval Consulting

So here’s how Bredemarket would be if I were engaged in medieval consulting.

breb00ker posted the following question on Threads:

“How easy would it be for you to explain your job to someone from the medieval era”

I tried to answer, but failed miserably.

“I write things on scrolls. Magical scrolls that float up in the clouds, but everyone can see them. And the scrolls discuss contraptions that…um…um…

“Let me ask Gemini to rewrite this for your century. Gemini is…um…”

I then linked to my Biometric Product Marketing Expert page, but upon further reflection I decided that I should translate something else for my foray into medieval consulting.

Explaining my job, modern edition

So I assembled existing text from my Who I Am and 22 types of content pages. Could be better, but easy to grab because it’s already written.

“I am John E. Bredehoft, and I have enjoyed writing for a while now.

“My specific technical expertise is in identity, primarily based upon my twenty-five years working for IDEMIA and its corporate predecessors, plus time with nearly two dozen other firms, , and offers a deep understanding of friction ridge (finger/palm) and face biometrics, coupled with an understanding of other biometrics (iris, voice, DNA) and secure documents (driver’s licenses, mobile driver’s licenses, mobile ID).

“I produce the following for my identity and technology customers: Articles. Blog Posts. Briefs/Data/Literature Sheets. Case Studies. Proposals. Scientific Book Chapters. Smartphone Application Content. Social Media (Facebook, Instagram, LinkedIn, Threads, TikTok, Twitter). Web Page Content. White Papers and E-Books. Battlecards. Competitive Analyses. Event/Conference/Trade Show Demonstration Scripts. Plans. Playbooks. Proposal Templates. Quality Improvement Documents. Requirements. Strategic Analyses. Email Newsletters. FAQs. Presentations.”

So now I’ll have Gemini translate this 21st century text into something a learned medieval person would understand.

Explaining my job, medieval consulting edition (Authored and Illustrated by Google Gemini)

John E. Bredehoft of Bredemarket engages in medieval consulting with a quill and a cartrier pigeon.
Google Gemini.

I, John, son of Bredehoft, greet thee. For many a season now, I have found great delight in the art of the quill.

My craft and mastery lie in the discernment of a man’s true name and lineage, ensuring no scoundrel may falsely claim another’s estate. This knowledge I have sharpened over five-and-twenty years of service under the grand guild of IDEMIA and its ancestral houses, alongside two dozen other esteemed merchant firms. I hold deep understanding of the unique marks God hath etched upon the skin of a man’s hands and fingers, as well as the geometry of his face. So too am I versed in the secrets of the eye’s iris, the timbre of the voice, the blood’s hidden essence, and the crafting of royal charters, travel passes, and portable seals of identity that cannot be forged.

For my patrons who seek counsel in these high arts, I compose many manner of writings:

  • Treatises & Missives: Scholarly chapters for heavy tomes, formal scrolls of argument, brief reports, and declarations of truth.
  • Proposals & Treaties: Bids for royal favor, structured plans, templates for negotiation, and rigorous standards to ensure the purity of work.
  • Public Crying & Town Notices: Short tidings for the marketplace, news scrolls sent by carrier pigeon, and answers to common inquisitions.
  • Guild & Battle Strategy: Secret intelligence comparing rival merchant houses, scripts for public fairs and demonstrations, and tactical playbooks for victory in the market.
  • Illuminated Works for the Pocket Slate: Content crafted for tiny, magical glass mirrors that travelers carry in their pouches to display messages across vast distances.

So should I turn back time?

I mean, it’s one thing to run Bredemarket without Internet, but it’s quite another thing to run it with a quill and a carrier pigeon.

And answers to common inquisitions? Nobody expects a common inquisition!

But this does illustrate that while the technology may change, the art of writing is timeless.

Uninspirational Slop Quote, Saturday, September 5, 2026

By Gemini as explained here.

“Fail to plan, and you plan to fail—so map out a market expansion strategy, launch a targeted product marketing campaign, and require both iris scans and gait analysis just to make sure you’re the one failing.”

“Plan Plan to Fail.” Google Lyria. Public Domain.

The Dynamic Duo: “Chasing the Revision” and “Courage”

Over the last few weeks I’ve shared two Google Lyria-authored songs, with video, that address the importance of asking and acting.

Chasing the Revision.
Courage.

If you’re stuck in your identity, biometric, or technology marketing projects, and you need that push to act before the courage fails, I know a guy.

Feel free to reshare using the “Share this” buttons below.

Uninspirational Slop Quote, the Preface

On Friday night I asked Google Gemini to author some AI slop quotes that incorporated these four elements (thanks Alex P.): embracing storms, building bridges, planting seeds, and becoming an eagle.

Gemini disappointed me, but that was my intent.

  • “Every storm is just nature’s way of washing away all the stuff you stupidly left outside.”
  • “Build a bridge and get over it, preferably before you realize you have zero civil engineering experience and it collapses.”
  • “If you can’t handle me at my violent electrical thunderstorm, you don’t deserve me at my lukewarm drizzle.”
  • “Plant seeds today so that forty years from now, you can complain about who is going to rake all these useless leaves.”
  • “Don’t just build a bridge—charge a exorbitant toll so everyone knows you’ve grown as a person.”
  • “Fly like an eagle, mainly so you can legally scavenge roadkill without anyone calling the health department.”
  • “Plant a seed of hope today, but keep in mind that birds will probably just eat it in twenty minutes.”
  • “Soar high like an eagle to look down on everyone else, but remember that high-altitude winds make it very easy to crash into a power line.”
  • “Embrace the storm by standing directly in the open field holding a massive metal rod of ambition.”
  • “Become an eagle: majestic, solitary, and technically a severe threat to local small livestock.”
Google Gemini.

But if I’m going to post slop motivational quotes in the Bredemarket blog, they should at least relate to my interests.

Frenetic work ahead.