There’s a balance between too fast (nonsense pointless text) and too slow (your prospects will never see it).
Tag Archives: writing
How Other Experts Refer to “Somewhat You Why”
Unlike most other posts that appear under my name—Bredebot posts are another matter—this post breaks my 2023 rule because most of it was written by Google Gemini, not me.
But I figured that if I wrote a book specifically about SIX factors of authentication…
…it would be nice to know if other experts held similar thoughts.
My prompt to Gemini
Bredemarket has promoted “somewhat you why” as a sixth factor of identity verification / authentication. Has anyone else shared similar observations?
Gemini’s response
Here is the short answer: Yes, industry experts and security frameworks strongly agree with the core observation, though they call it “Authentication Intent,” “Intent Verification,” or “Context-Aware/Risk-Based Authentication” rather than using Bredemarket’s play-on-words.
John Bredehoft (Bredemarket) coined “somewhat you why” to fit the traditional naming convention (something you know, have, are, do, somewhere you are). His argument is that checking why an action or request is taking place—evaluating intent, transaction risk, or reasonableness—functions as a crucial safeguard, especially in an era of deepfakes and automated AI agents.
While the tongue-in-cheek name is unique to Bredemarket, the concept itself is widely discussed and implemented across the cybersecurity industry under three main paradigms:
1. “Authentication Intent” (NIST Standards)
The National Institute of Standards and Technology (NIST) explicitly addresses intent in NIST SP 800-63B.
- The Problem: A user might have a valid session token, biometrics, or physical key plugged in, but malware or a session hijack could trigger actions without the user’s conscious decision.
- The Solution: Systems require an explicit act of intent—like tapping a physical FIDO key, typing a PIN, or responding to a contextual prompt—proving that the user intended to execute that specific action at that moment.
2. Intent Verification for AI & Delegated Actions
With the rise of autonomous AI agents and automated workflows, identity security groups (like the Non-Human Identity/NHI movement) frequently discuss Intent Verification.
- Conventional authentication proves who logged in, but not whether the user meant to perform this specific action.
- Intent Verification bridges authentication and authorization by evaluating whether a transaction (e.g., a $35M wire transfer or an API call) aligns with the user’s actual current decision and business policy.
3. Context-Aware and Adaptive Authentication
Identity providers (like Palo Alto Networks, Okta, and Silverfort) build their Adaptive Multi-Factor Authentication (AMFA) around the “why” and “context”:
- Context Signals: What resource is being accessed? Is this normal business behavior? Does this request make sense given the time, value, and sensitivity?
- Dynamic Step-Up: If the “why” seems low-risk (e.g., checking internal docs during work hours), access is smooth. If the “why” is high-risk or suspicious (e.g., a wire transfer requested via video call), the system demands step-up verification.
How the Views Compare
While most identity security professionals treat “intent and context” as a governance or risk engine layer wrapping traditional factors rather than a 6th factor itself, everyone agrees with Bredemarket’s baseline premise: verifying who someone is without evaluating what and why they are trying to do it is no longer enough to stop modern fraud.
JustDone AI Detector Tells the Truth
I don’t know about you, but I prefer honesty to one-sided cheerleading. Which is why I appreciated the subsection in a JustDone post entitled “There Is No Way to Detect AI Writing with 100% Accuracy.”
JustDone, you’re doing it wrong(TM).
Other vendors (and people) say that telltale signs—such as em dashes—are clear and definitive indicators of AI-generated text.
JustDone is much more nuanced.
“The em dash — especially, used like this — has become one of the most reliable AI tells. ChatGPT in particular uses it at a rate that no human writer naturally matches. If almost every paragraph contains one, that frequency is itself the signal.”
Same with some of the other so-called “clear signals” of bot-speak.
In general, JustDone realizes that “100%” is a dangerous number to throw around. (As the biometric product marketing expert, I know this.)
“This is the part most detection guides skip: how to tell if something is written by AI is not a solved problem. No tool gets it right every time. No human reader gets it right every time.
“False positives happen. Formal academic writing, technical documentation, and content written by non-native English speakers all share characteristics with AI output — consistent tone, structured argumentation, and uniform vocabulary. That’s why they can be flagged incorrectly….
“False negatives happen too. Heavily edited AI content, content that has been run through a humanizer, and output from the newest model generations all pass detection at rates that make any single scan an incomplete picture.”
So don’t believe those tools that state the Declaration of Independence was AI written. Jefferson and Franklin weren’t THAT brilliant.
Turning the Phrase
Smartphone games are not games. They are ad delivery devices. You start the app, and you see ads for other apps. You download the new apps, and the cycle continues endlessly.
So I was playing a Bitcoin-earning game (actually a Satoshi-earning game; don’t count on earning 1 Bitcoin in an hour’s worth of play) when I saw an ad for a poker game app. An update of the Yahoo! Poker games from long ago, the app screen shows five faces surrounding a poker table. Except these are not still images, but video with audio sound.
So I am watching the ad when one of the players says:
“Life is too long for bad poker hands.”
Read that again.
Life is too long?
Shouldn’t the player be saying that life is too short? The statement makes no sense the way it was said.
But sometimes a turned-around, wrongly-worded phrase is illuminating. Take the time that John F. Kennedy intentionally reversed a phrase to joke about our nation’s capital:
“Washington is a city of Southern efficiency and Northern charm.”
When the Light Bends
When Acronyms Get Nasty
I think someone was trying to make a political point here.
34 USC 61101 was created under the Trump Administration-supported One Big Beautiful Bill Act (OBBBA). It is administered within the U.S. Department of Justice and provides state and local entities with federal reimbursement funds for particular purposes.
The Attorney General shall use amounts appropriated or otherwise made available for the Fund for grants to eligible States, State agencies, and units of local government, pursuant to their existing statutory authorities, for any of the following purposes:
(1) Locating and apprehending aliens who have committed a crime under Federal, State, or local law, in addition to being unlawfully present in the United States.
(2) Collection and analysis of law enforcement investigative information within the United States to counter gang or other criminal activity.
(3) Investigating and prosecuting-
(A) crimes committed by aliens within the United States; and
(B) drug and human trafficking crimes committed within the United States.
(4) Court operations related to the prosecution of-
(A) crimes committed by aliens; and
(B) drug and human trafficking crimes.
(5) Temporary criminal detention of aliens.
(6) Transporting aliens described in paragraph (1) within the United States to locations related to the apprehension, detention, and prosecution of such aliens.
(7) Vehicle maintenance, logistics, transportation, and other support provided to law enforcement agencies by a State agency to enhance the ability to locate and apprehend aliens who have committed crimes under Federal, State, or local law, in addition to being unlawfully present in the United States.
Oh, and the fund has a name.
It’s called the “Bridging Immigration-related Deficits Experienced Nationwide Reimbursement” Fund.
Or, if you just want to use the acronym, it’s “BIDEN.”
By a remarkable coincidence, the predecessor to the current U.S. President has the last name “BIDEN.”

I haven’t researched to see if the current administration has established funds with the acronyms OBAMA or HILLARY.
How I Reverse Engineer Your Non-Existent Brand Book
In the ideal world, when a writer such as me begins to work with your firm, the firm hands me a brand book that explains exactly how I am supposed to communicate when writing for your firm.
In the real world, this rarely happens, if ever.
But I’m smart enough to know that you don’t want me to write in the same style that I use in the Bredemarket blog.
So I ask questions, addressed both to you and to your existing content.
While I don’t officially create a real “brand book” out of thin air, the answers to these questions guide me as I create your content. I may include your founding story (someone broke into my house when I wasn’t home), your love of sports (football, or perhaps football), or your prospects’ most pressing needs.
My goal is to be you…whoever you are.
P.S. Speaking of books, might as well flog mine.
Before Fingerprints, Words
From “Who I Am”:
“I am John E. Bredehoft, and I have enjoyed writing for a while now. And for a while I’ve been able to make a living at it.”
For a while.
And it has been a compulsion, even today.
“I guess I’m a “you can pry my keyboard out of my cold dead hands” type.”
Although I’m presently using a phone’s virtual keyboard, same difference.
Is Your Identity/Biometric Firm Too Busy Putting Out Fires to Install a Sprinkler System?
It’s the classic case of paralysis by overwhelmedness. (Not officially a word, but bear with me here.)
Your identity/biometric firm needs experienced product marketing contract help because you are drowning in work. But because you’re drowning in work you can’t take the time to set up that contract.
Bredemarket can help you contract with Bredemarket.
Now there are certain things that Bredemarket can’t do. Well, Bredemarket could do them, but you (understandably) won’t let me.
- I can’t create my own contract with you. Actually I can, and I have with some clients, but your company probably requires that I use your contract, which I don’t have.
- I can’t enroll myself as a vendor in your purchasing system. Trust me, that would be dangerous. Hmm…net 5 terms at $1,000 per hour?
- I can’t onboard myself into your other internal systems. If I could, that would be a major security flaw.
But there are things that I can do to make your life easier when you onboard Bredemarket as a contractor/vendor…especially if you are an identity/biometric firm.
- You don’t have to explain to me what a bifurcation or ridge ending are. I’ve been working with fingerprints since 1994 and know these things.
- You don’t have to teach me how to spell NIST. While the 1985 interchange standard was before my time, I’m familiar with every ANSI/NIST standard since 1993 to the present day.
- You don’t have to explain to me what a “factor” and a “modality” are. Heck, I wrote the book on factors and modalities.
- You don’t have to create a briefing book. Just let me ask the questions and we’ll figure out the scope together.
So I can meet your partway. Then we’ll realize our mutual goal of making your products prominent and making the competitive products look weak.
So let’s talk and move the process forward.
Oh, and the title of this post was suggested by Google Gemini. AI is only a tool, but sometimes it’s a very effective tool. Sometimes.
Planning is Overrated. Ask Guns N’ Roses.
You know that I make a big deal about the step before content draft creation where Bredemarket asks questions and creates the plan. But sometimes that isn’t necessary.
Some music managers insist on a pre-programmed planning session to truly engage the target audience.
As American Songwriter notes, Guns N’ Roses didn’t put up with all that.
“I was f—ing around with this stupid little riff,” Slash recalled to Q Magazine in 2005, via a Guns N’ Roses fan archive. “Axl said, Hold the f—ing phones! That’s amazing!”
And that finger exercise, a guitar version of a Bach invention, was the birth of “Sweet Child O Mine.” The band continued to develop the riff into a complete song.
Or almost complete. Producer Spencer Proffer thought the song needed a breakdown at the end.
According to Slash’s autobiography, written with Anthony Bozza in 2007, Axl Rose listened to the demos on a loop, then started muttering “where do we go?” to himself, thinking things over.
And you know what happened next.
Remain open to sudden inspiration.


