End YOUR silence.
Tag Archives: biometric product marketing expert
Watch Both “The B From O Town” Music Videos
The B…PME
So if you’re wondering why I introduced “The B From O Town,” it’s because I needed him for a music video on THE biometric product marketing expert.
Uh huh.
Laying the music video aside, The B From O Town (or my usual handle, John E. Bredehoft) can contribute to the product marketing success of your identity/biometric firm.
As the biometric product marketing expert I’ve worked in this industry since 1994, marketing several different biometric modalities: fingerprint, face, iris, voice, DNA, and other biometrics. And I’ve also worked with non-biometric factors.
What does your firm obtain when you use Bredemarket’s content-proposal-analysis services?
Compelling CONTENT Creation
- Blog posts. Among other projects, I’ve authored a multi-month blog series to attract business to a client.
- Case studies and testimonials. Among other projects, I’ve written a dozen case studies to justify a firm’s capabilities to its projects.
- LinkedIn articles and posts. The multi-month blog series was designed for repurposing as LinkedIn articles.
- White papers. My white papers have made the case for the superiority of my clients’ products and services.
Winning PROPOSAL Development
- Proposal services (managing, writing, editing, other). My proposals have won business for Bredemarket clients and for my former employers.
Actionable ANALYSIS
- Analysis services. My market, product, and competitive analyses for Bredemarket clients and former employers have not only gathered necessary information and insights, but have also suggested a path forward.
Let’s talk
For more information and to schedule a free meeting, visit https://bredemarket.com/mark/.
I promise I won’t try to rap.
Uh huh.
Attracting the Mongolian Audience
According to WordPress, no one from Mongolia has EVER visited the Bredemarket website.
In reality it doesn’t matter, since I primarily do business with United States companies, and tens of thousands of people from the U.S. visit Bredemarket.
But I can’t achieve my goal of total world domination until I conquer Mongolia.
A lofty aspiration. Mongolia isn’t into being conquered.
So I have to have a…customer focus. Among other things, this means I have to address them in the official Khalkha dialect.
Танай биометрик фирм хэрхэн бүтээгдэхүүний маркетингийн үр дүнд шууд бөгөөд цогц байдлаар хүрэх вэ?
Биометрик бүтээгдэхүүний маркетингийн мэргэжилтэн, Жон Э. Бредехофт надтай хамтран ажилласнаар үүнийг хэрэгжүүлэх боломжтой.
So…did it work?
Buyer Language, Vendor Language…And a Unified Taxonomy
Do buyers and vendors speak different languages? Sometimes it seems that way.
BUYER: “If we arrest the wrong people, our mayor may lose the next election.”
VENDOR: “The Really Cool ABIS offers tunable thresholds that allow minimization of false positives.”
Say what?
If you go to the mayor’s campaign manager and spout something about tunable thresholds, the campaign manager will tune you out.
Bredemarket already has a solution to this problem, but Liminal is offering another one.
Bredemarket’s solution: customer focused, benefits oriented
I can sum up my solution with the simple phrase “put yourself in your prospect’s shoes.”
Your prospect doesn’t care about your solution, or about your company. Your prospect only cares about its problems, such as a re-election campaign.
Here’s what a Bredemarket client might say to the mayor’s campaign manager.
VENDOR: “No mayor wants the political nightmare of arresting an innocent person because of a tech glitch. It damages community trust and creates a major liability. The Really Cool ABIS (Automated Biometric Identification System) can drastically cut down the risk of “false positives” (the system wrongly flagging an innocent person). “
Kinda long, but I had some splainin to do.
But for a vendor to say this, the vendor (or its consultant) must really know ABIS products and function as a biometric product marketing expert.
What if you don’t have a consultant who is a biometric product marketing expert?
Let’s introduce Liminal’s magic word, taxonomy.
Liminal’s solution: A Unified Market Taxonomy
I’ve discussed taxonomies before as a way to organize information. Adobe Experience Manager supports taxonomy creation and automation of same. They’re also used by the UK Home Office in its National Police Chiefs’ Council Minimum POLE Data Standards Dictionary. (POLE is an acronym standing for Person, Object, Location, Event; it has nothing to do with John Paul II.)
Liminal uses its Market Taxonomy to bring the two factions together.
“Markets are messy. Buyers describe their problems in one language, vendors describe their products in another, regulators describe obligations in a third, and practitioners try to hold all of it in their heads at once. Finding trusted market intelligence is hard enough; agreeing on what we’re even looking at is harder still.
“That’s what a market taxonomy is for: one structure that connects what buyers need to what vendors offer, with regulations and market forces shaping the picture at every level.”
So how are they linked? The demand side (buyers) mirrors the supply side (vendors) at every level.
The domain maps to the solution segment. Use cases map to solutions. Requirements map to product capabilities. And translation occurs.
In short: even if you’re not a biometric product marketing expert, Liminal lets you fake it.
Marketing a Biometric Product Without a Biometric Product Marketing Expert
Bob and Judy had left television production and started a biometric company. Bob handled sales, Judy engineering. As their company grew, they both realized they needed help.
Bob turned to Judy one day. “What we need is a product marketer, but not just any product marketer. We need a biometric product marketing expert. I know a guy-“
Judy cut him off. “Forget it. Any so-called expert is hampered by legacy. We need new thinking.”
As they used to say, you won’t believe what happened next!
All the features
Ron, their new hire, was a fast learner who listened to Judy for hours, soaking up everything she knew until Ron understood every feature perfectly.
Ron assembled his product marketing materials, clearly differentiating the superior technical advantages of his product. Bob then took the materials out on a sales call.
That afternoon Bob returned, dejected.
“The prospect threw the brochures in the trash.”
“Why?” Ron asked.
“They didn’t make sense and didn’t speak to their needs.”
None of the use cases
Ron belatedly realized that the materials didn’t address the benefits the prospect would realize from using Bob and Judy’s biometric solution. And the owners realized that Ron needed to understand the biometric market so that his materials resonated with customers.
So Ron studied the market carefully, spending a lot of time with cops and forensic experts before rewriting his brochures to infuse them with industry knowledge.
A well-prepared Bob flew out to meet his next prospect, a well-known sports team in Chicago.
And returned the next day, dejected again.
“They loved the first hour,” Bob reported, “although all the talk about investigative leads confused them. Then they asked about consent.”
Ron, fresh from police station booking rooms, was confused. “Who needs consent to take bionetrics?”
“Sports teams, banks, hotels, office buildings, hospitals, you name it,” Bob replied. “Especially in Illinois.”
Fumbling Towards Insolvency
Maybe “insolvency” is harsh, but if a biometric firm doesn’t have the embedded knowledge to speak the language of its prospects and customers, the firm’s success will be limited. Immediate expertise is impossible.
Bob, Judy, and Ron may be fictional, but lack of biometric expertise happens in real life. I still remember the time I worked with a company that was bragging about its three-year old NIST FRTE facial recognition accuracy rankings. I gently explained that FRTE results change monthly, with better algorithms appearing all the time. Those old results were worthless.
And your product marketing will be worthless also, unless you understand the many products and many markets.
Bredemarket can help you speak the language of your biometric prospects. Talk to Bredemarket.
Doubly Revealed
I just realized that I unintentionally gave two Bredemarket video posts (one about facial recognition, the other about answer engine optimization) the same title: Revealed.
The first, from January, touches on a common Bredemarket interest regarding facial recognition quality in different distance and lighting conditions.
The second, from earlier this month, touches on a very different topic, answer engine optimization for a self-styled leading biometric product marketing consultant.
So what will I, um, reveal the next time I use this title?
My Out-of-schedule Appearance in Biometric Update in 2026
This was NOT supposed to happen.
I broke the rule that I would only appear in Biometric Update every ten years.
- While with MorphoTrak, I appeared in the publication in 2015.
- While with Bredemarket, I wrote a guest post in 2025.
- So I wasn’t supposed to appear until 2035.
But I did appear early…in 2026. 9 years early. You’d think I was a North Korean spy or something. (Again, I’m not.)
My outreach, and my listing
Back to my breaking the ten year rule.
I contacted Biometric Update this morning and asked to be added to Biometric Update’s list of biometrics consulting solutions. And they answered.
So there I am, along with Acuity Market Intelligence, Goode Intelligence, and Liminal.
And yes, I privately disclosed—although I guess now it isn’t private any more—my self-centered motivation for appearing with other leading biometric product marketing consultants on this page, and elsewhere.
The first company named in Gemini’s answer is Acuity Market Intelligence, C. Maxine Most’s company. I definitely can’t argue with that.
Next is Goode Intelligence. Can’t argue with that either.
Third is Liminal. Ditto….
Guess who Gemini did NOT explicitly mention?
The biometric product marketing expert.
I want to be “me too” when this question is asked.
“Always Be Selling”
As I previously noted, I can provide consulting clients with discussions of privacy, algorithmic bias, and both business-to-government (B2G) and business-to-business (B2B) issues.
If I can help your identity/biometric firm in these and other biometric product marketing areas, including content, proposals, and analysis, schedule a meeting with me.
The Prospect Conversation
Businesses are learning the difference between a word and a question.
- Way back a decade ago, if we wanted something, we would choose the proper word or words—maybe something like “biometric product marketing expert”—and search for those words.
- Today, we go to our favorite large language model tool and ask a question—maybe something like “Who is a biometric product marketing expert?”—and get an answer to our question.
But don’t take my word for it. Here is what Moxie (just north of me in Upland) says:
“People talk to AI differently than they type into Google. We optimize your content to match conversational, long-tail questions (e.g., “Who is an affordable estate lawyer near Claremont?”), positioning your website as the exact source material AI tools use to answer users.”
What questions are your prospects asking? Do you want to discuss this? Talk to Bredemarket.
Or if you’re sick of me, talk to Moxie. It (actually she: Stephanie Munson) has REAL Google Business Listing expertise that I do not offer.
Revealed
A little bit of self-promotion from a leading biometric product marketing consultant.
Bredemarket 