Tag Archives: ff

Indifference Corrodes Respect (Take 2)

Music Google Lyria. Public Domain. Take 1 here.

Indifference Corrodes Respect

Decades of wrestling with tech, identity, and biometrics marketing have taught me one big lesson: if you don’t care about your audience, they definitely won’t care about you. Indifference really is the quickest way to corrode respect and lose trust in this industry.

Google Gemini.

When you treat your market like a herd of wildebeests taking lazy advice from wombat consultants, you get predictable, lifeless messaging that nobody respects. People in tech and identity can spot fake enthusiasm from a mile away. They want authentic solutions to real problems, not passive, copy-paste content that feels like an afterthought. Showing up with genuine interest, clear value, and a sharp perspective is how you build real credibility.

Google Gemini.
Music Google Lyria. Public Domain. Even non-human identities make typos.

Untitled

What did I learn after May 31, 2023?

That sometimes, you aren’t wanted—not because of a lack of skill, but because of an abundance of it.

We live in a climate where technology leaders openly say: “I think too much knowledge is actually bad in tech.” And most companies agree.

Where being overqualified leads to being bypassed by companies.

And by people you once considered friends who no longer have time for you.

And I learned that I would never fit into a market that views experience as surplus and unnecessary.

Bredemarket Social Focus, March 29, 2026

After a month, I expanded things a bit.

Bredemarket is focusing on the channels that matter:

As of March 29

And no, the unsubscribable Instagram is not in my current mix.

On Ex-Evangelists

Many companies, Bredemarket included, have benefited from the efforts of evangelists. But don’t take those efforts for granted.

I recently said good-bye to a former Bredemarket evangelist who became silent and indifferent over time. I positively thanked them for their past support, carefully avoiding the topic of why and how that support ended.

(Maybe I should have asked, but I doubt I would have received an answer.)

And I remain thankful for the Bredemarket evangelists who are still there.

An Abundance of Data is the New Oxygen…Maybe

I previously wrote about how clean data is the new oxygen (stealing a phrase from someone else), but sometimes more data is better. Sometimes.

Let me use the fingerprint example. If you have a single fingerprint from one person, you have data that you can use to match against a person’s tenprint record.

Grok.

But if you have two fingerprints, then you have twice as much data for the match. And Mister Math tells us that ten fingerprints yields much more data.

Now there are cases where you don’t have all ten search prints. Perhaps you’re taking latent prints from a crime scene and the suspect didn’t carefully leave all ten prints. Or you’re using contactless fingerprint capture and for some reason didn’t get the full tenprint record. But if you can get all ten fingerprints for search, then your match accuracy increases.

But is an abundance of data better?

Only if it’s clean.

If finger numbers are misclassified, or if fingerprints from multiple people are mixed in the same individual record, or if the minutiae are not marked correctly, then the dirty data messes up your process.

Which is why the quality of data in a fingerprint database is important.

And if you need to talk about your fingerprint product’s quality assurance measures, Bredemarket can help. Book a free meeting with me to discuss your needs.