Identity/biometrics/technology marketing and writing services
If your hungry people are businesspeople, why post on a weekend? Aren’t they too busy going to Costco and NOT thinking about getting help to market their products?
But sometimes “weekend mode” is the perfect time to communicate.
I originally shared the video to LinkedIn and this blog on a Saturday. I couldn’t imagine premiering it on a Monday.
Whether your firm is working with biometrics, protected health information, or any other personally identifiable information, your firm MUST address privacy.
A leading biometric product marketing consultant can help your firm address this to the satisfaction of your customers and prospects.
Unless you want to dodge the entire privacy issue…which I don’t recommend.
Instead, I recommend that you talk to Bredemarket.
Your firm markets products that identify people based on who they are. Their friction ridges. Their faces. Their irises. Their voices. Their DNA.
Your firm needs marketing content (such as case studies), winning proposals, and strategic analyses.
Your firm needs outside help.
Your firm needs the biometric product marketing expert.
Talk to Bredemarket.
(As previously posted on LinkedIn and Facebook)
The one drawback of Google Lyria is that even when you tell it that you want to title a track with a particular title, Lyria makes up its own anyway.
My prompt:
“The title of the song is “West of Waltham.” The instrumental consists of maritime sounds (bells, horns, seagulls) mixed with acoustic guitar. A goth male sings about searching for work as an identity product marketing manager, finding a priceless job opportunity west of Waltham, and applying for it on the spot.”
Incidentally, using the phrase “goth male” is the only way I’ve found to guarantee that the singer will be male.
Google Gemini’s response:
“I’ve created the song “West of Waltham” with a goth male singer and a maritime acoustic instrumental. It’s ready to play!”
And Gemini presented me with…”Salt and Ledger.”
Oh well…
If you’re a vendor, it’s not all about you.
Medieval cities, as well as modern yuppified cities, often featured a market. Once a week vendors would congregate in the marketplace to sell their wares, and townspeople and others would go to the market and peruse what was on offer.
One Thursday morning, one prosperous vendor of apples announced to his workers, “Today we are going to GO TO MARKET!”
The trumpeter blew his trumpet, the workers assembled in a line, and the vendor mounted his horse and headed toward the city to GO TO MARKET.
His workers were already pre-briefed with internal sales enablement materials, and the vendor had printed flyers for the townspeople who could read. For the others, there were the trumpets.
Now THAT is how you go to market.
Except that by the time the vendor arrived at the market, seven other vendors were already selling apples at the market and doing a brisk business. The vendor and his wares were ignored, and the trumpets were reluctantly put away.
Too late.
Because while everyone planning the go-to-market initiative thought it was all about them, the prospects had other ideas.
I have read hundreds of product marketing job descriptions, and they all describe the product marketer’s go-to-market duties as spearheading a go-to-market plan, and coordinating with internal departments to ensure the go-to-market runs smoothly.
Never mind the fact that the market itself may have other ideas.
And that the prospects, not the vendors, control whether sales happen.
Because in reality it’s not a GO-to-market exercise.
It’s an exercise in which the vendors COME-to-market to sell their wares to the prospects.
It’s about the prospects, not the vendors. (Customer focus.)
A box just sits there.
There are companies that believe silence is golden when it comes to product marketing.
Is your company one of them?
“The B From O Town” isn’t only the biometric product marketing expert. He also markets products for technology businesses in O Town and the rest of the Inland Empire West.
Uh huh.
Laying the music video aside, The B From O Town (or my usual handle, John E. Bredehoft) can contribute to the product marketing success of your IE firm.
What does your firm obtain when you use Bredemarket’s content-proposal-analysis services?
For more information and to schedule a free meeting, visit https://bredemarket.com/mark/.
I promise I won’t try to rap.
Uh huh.
And if you’ve read both this post and the previous one, you understand the power of repurposing.
Bredemarket