Identity/biometrics/technology marketing and writing services
Just your friendly reminder that you have to vet the identity of a bot just like you do a human.
But how? In 2024 I speculated about the application of factors of authentication to non-human identities.
As I plan to note on Monday, you also have to look at intent.
March 22 update here.
Sometimes tech is hell, and Tuesday to Friday were excruciatingly hellish. But if I hadn’t followed the “golden rule” on router replacement, it would have been Armageddon.
On Wednesday I wrote a post entitled “Modem Replacement” that began as follows:
“I’ve been quiet online because I haven’t been online, because of a flaky modem.”
Or so I thought.
Before I wrote the Wednesday post, my network configuration consisted of:
Wednesday’s post mentioned that I upgraded my old modem to a new one, also from my ISP.
“So hopefully I am back online.”
Nope. My problem—losing Wi-Fi after an hour and having to manually restart my modem to get it back—continued.
I tried factory resetting my router and reconfiguring it. Still lost Wi-Fi.
So I went through other steps.
On Thursday morning I bought a new third-party router to replace my older one. Still didn’t work.
Then on Friday morning a tech from my ISP made a service call because the ISP detected “signal issues.”
So by this point I had in effect used four different routers:
So how did I maintain what little was left of my sanity after all these router changes?
Simple.
Whenever I started with a new router, my first step was to change the network name and password to the ones that I had used before.
Or as Google Gemini (which I used extensively this week) phrased it:
However, there is a “Golden Rule” that will save you from having to manually reconnect every light bulb, camera, and TV in your house.
The “Golden Rule” for a Stress-Free Migration
Use the exact same Network Name (SSID) and Password as your old network.
If you do this, your devices will “see” the new router, think it’s the old one, and reconnect automatically.
This saved me a lot of time…and stress. I was stressed enough.
So let’s review what I had at this point (Friday morning).
So I got the router going, changed my SSID and password for compatibility with my devices…
…and lost Wi-Fi half an hour later.
The first thing I did was to pack up my laptop and head to my father-in-law’s house to use his Wi-Fi for three hours. I had fallen behind in my Bredemarket client work and other things, so I caught up. One of my client’s web pages needs new text, so I submitted the second draft. I also moved the onboarding process forward for a new client.
The second thing I did was to schedule a Friday afternoon appointment at my ISP’s “store.”
This was my second visit to the ISP store. My first visit was on Wednesday when I exchanged my old modem for a new one. I was a walk-in and had to wait an hour to see someone.
So for this visit I reserved the first available appointment time: 3:30.
I performed the exchange, received three conflicting answers on how to activate my new router, and headed home.
I then turned on my modem, plugged my now-ancient Ethernet cable (two days old!) into the router, turned on the router, connected to Wi-Fi via the default SSID/password, followed one of the three activation options, and changed my SSID/password (the Golden Rule!).
I then verified that I was getting expected download/upload speeds and that all my devices were connected to the new router.
30 minutes later…
…the Wi-Fi was still working.
And it was still working an hour later.
And 12 hours later.
I still have no idea why I couldn’t get things working with a new ISP modem and new third-party router. After all, the old ISP modem and old third-party router worked fine for years.
But the new ISP modem, new ISP router, and various new and balanced cables work.
Now I just have to return the new router I bought Thursday.
Oh, and my ISP offered me a better router if I changed my plan…but I’m not tackling that today. My brain needs a break.
Did you ever write something and never touch it again?
What a waste.
I remember a time that I wrote a blog post emphasizing that your prospects don’t care about your technology.
Then I created a related landing page about using Bredemarket to create technology content that converts.
Two for the price of one?
Actually more, once you count the entries on the information pages, the podcast, all the social media (even on X), and many other items: 31 in all.
Make it 32, since this is an abbreviated version of my October 2023 post “How I Expanded 1 Idea Into 31 Pieces of Content.”
Thirty-two for the price of one.
See https://bredemarket.com/contact/ to contact me.
I am not as good at this as I should be, but at least I think about it. Sometimes.
I’m the one who preaches about the necessity of ensuring old content is accurate.
For example, I wrote a post about NIST facial recognition testing in 2022, back when the relevant test was called “FRVT.”
It wasn’t until this year—2026—that I made clarifying edits to the post to rename the test “FRTE.”
Now I just have to stop people from downloading my six questions and start downloading my seven questions instead.
March 21 update here.
I’ve been quiet online because I haven’t been online, because of a flaky modem.
When I hear the word “modem” I still think of screeching noises to get kilobits per second speeds. Those days are long gone, and today’s modems run quietly at hundreds of megabits per second.
Except when they don’t.
Yesterday afternoon I found myself manually restarting my modem every hour, which is not desirable. After a support call I learned that the modem was 7 years old and I could pick up a replacement.
I got the new modem early this afternoon.
Which worked…at 1 Mbps. Not as bad as the 1990s, but close enough.
Turns out I needed to activate it to get advertised speeds.
So hopefully I am back online.
It doesn’t do you, or anyone else, any good if you operate at 300%.
Get some rest.
In an earlier post I presented the unbelievable idea of all the bots disappearing.
Then I learned that mobile Internet is down in Moscow.
Intentionally. For security reasons.
And that is causing problems.
So a problem that people never thought would occur actually occurred.
And this shows how something we take for granted CAN disappear.
Back in 2024 I wrote about contraction in the identity/biometric industry.
In retrospect, that industry has been lucky.
At the time I wrote this (yes, this is a scheduled post), I knew of few if any identity/biometric companies that had “right sized” half its staff. 10% maybe, but not 50%.
At least not yet.
As technology ages it sometimes becomes less essential.
Sometimes not. A wheel is just as useful as it has ever been.
And a few people still find punch cards and floppies useful.
But some technologies are simply gone and forgotten.
But what if the technology’s disappearance is not due to age, but to simple unavailability?
For economic, political, or cultural reasons, we could wake up one morning and an entire technology could no longer exist.
How would we adjust?
My thoughts. Or our thoughts.
Bredemarket