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Tag Archives: ontario
For Inland Empire West Locals
I was challenged by a private AI group to create a joke restaurant ad.
Locals will get it.
(Guasti and Filippi were wineries.)
Why Does California Support Two Separate Digital Wallets For Its Mobile Driver’s License?
This morning I was attending a NIST webinar on mobile driver’s license use at financial institutions, and began looking at the services I could access in April 2026 with my California mobile driver’s license—financial and otherwise.
Of course I already knew that I could use my California mDL at the Transportation Security Administration checkpoint at Ontario International Airport. In fact, the mDL in my Apple Wallet (obtained in 2024) recorded the fact that I used my mDL at the airport on August 31, 2025.
But today I learned that some services are NOT available with the mDL in my Apple Wallet, but ONLY while using the “CA DMV Wallet” app.
So I downloaded the app, which I last used in my initial unsuccessful attempt to obtain an mDL. (I finally used Apple’s facility to get one.) I assumed that since I already had my mDL in my Apple Wallet, it would automatically show up in the app.
You know what happens when you assume. My buddy Google Gemini pointed it out to me.
“It’s a common point of confusion, but the Apple Wallet and the CA DMV Wallet app are actually two separate “containers” for your digital ID. Because California uses a secure, decentralized system, your mDL doesn’t automatically sync between them. Even if it’s already in your Apple Wallet, you have to go through a separate enrollment process to “provision” it into the DMV’s official app.”
Which meant that I had to enroll again and get another decentralized mDL, which I did. (After some difficulty; it took four separate attempts to capture my facial image, which was only successful when I went into a very dark room.)
Now that my mDL is in this second wallet, I could go ahead an enroll in the TruAge program for age verification at a private retailer.
As I type this, TruAge hasn’t processed my application.
And now for a word from our sponsor
Mobile driver’s licenses are a digital form of “something you have,” which is a factor of identity verification and authentication.
Would you like to learn about all six of the identity verification and authentication factors? (Not three. Not five.)
Learn more about the six identity factors.
Six identity factors. One Bredemarket ebook. Total identity protection. Purchase “Proving Humanity: The Six Factors of Identity Verification and Authentication.”
Product Marketer For Hire, Sunday at 9:00 PM (8:00 PM Central), Sponsored by Marlboro
You know that the video I shared earlier begged to be expanded into a television show. And that for the proper setting, the show itself would market products in a way that is illegal today; yes, the show would be sponsored by Marlboro.
So without further ado…
“Product Marketer For Hire,” Sunday at 9pm: “The Stranger”
(The show introduction is followed by a Marlboro commercial.)
Scene 1: Main Street, Ontario
(Sharp-eyed Inland Empire residents will notice that this depiction is entirely fictional, since the real “Main Street,” officially known as Euclid Avenue, is much wider and less dusty than the street depicted here. Allow me artistic license.)
As the Ontario townsfolk were gathered on the street in late afternoon, a mysterious stranger rode into town. He was a most unusual man. For one, he was smiling, unlike the other strangers that have come before him. For another, his brown/tan/black official western wear issue (Montgomery Ward catalog, pages 333-334) was rudely interrupted by a blue patch with a “B” on it. There was something else odd about him, but no one spoke of it.
The mysterious stranger rode up to the saloon, dismounted his horse, and walked in.
Scene 2: The Saloon, Ontario
The mysterious stranger slowly walked to the bar and took a seat as the bartender eyed him warily.
“What’ll you have?” the bartender asked gruffly.
“Strum,” the stranger replied.
(Hey, Inland Empire residents, I got that one right.)
As he sipped his drink, the stranger couldn’t help but notice the older man in a gray jacket staring at him. As everyone in the saloon quietly watched, the older man slowly walked toward the stranger.
“Sir,” said the older man.
“Yes?” asked the stranger.
The older man gestured toward the stranger’s belt. “Those aren’t guns you have in those holsters.”
The stranger paused. “No, they’re not.”
“In fact,” the older man scoffed, “they look like pencils.”
The stranger nodded. “Yes they are.”
The older man’s face betrayed the slightest smirk. “Why” – he paused – “would a man carry PENCILS in his holster?”
As the older man and the others in the saloon broke out into grins, the stranger eyed them all with a serious expression. He paused before responding.
In a loud voice the stranger replied. “Business.”
Everyone looked puzzled at that unexpected response.
After a long pause, the older man turned back to the stranger. “Sir,” he asked, “exactly what kind of BUSINESS are you in?”
(Time for another Marlboro commercial)
Inland Empire Confusion From Tracxn
When Southern Californians see things like this, they just have to laugh.
“Bredemarket is an unfunded company based in Canada…”
Um…no.
Yes, Bredemarket is Licensed With the City of Ontario
It’s always good to perform a Know Your Business check on YOUR business.
Bredemarket is NOT Candy Street Market
In late 2022 I wrote a Bredemarket blog post entitled “Candy Street Market is coming.” It covered a business on Holt Boulevard in Ontario, California.
I referred to this post a couple of other times, making clear that Bredemarket was NOT Candy Street Market.
Well, at least I thought I did.
Until Bredemarket recently received an email from a janitorial company that included the following:
Hello Candy Street Market,
We’ll be around your area this week.
Happy to drop by and give you a simple cleaning quote should you need it. Does that work?
I didn’t respond.
If the janitorial company stops by Candy Street Market anyway, they’re in for a rude surprise.
Candy Street Market closed a long time ago.
CHECK YOUR MAILING LISTS.
Graber Olive House GoFundMe Reaches 58% Of Goal…But It’s Bankrupt
Remember the Graber Olive House fundraiser from last September, trying to keep the property out of foreclosure?
https://www.gofundme.com/f/dont-let-ontario-lose-its-oldest-landmark
As of today it has reached 58% of its goal.
Not sure what that means, since the company filed for bankruptcy in December with estimated assets of less than $50,000 and estimated liabilities of over $500,000.
Did I Forget to Mention That I Don’t Live in New York City?
For a moment I’m going to veer away from finger, face, iris, voice, and DNA and veer toward geolocation.
I don’t live in New York City.
Technically I don’t live in the Mojave Desert either.
But Ontario, California is closer, both in geography and in climate, to the High Desert than to the Eastern Seaboard.
I guess California knows how to party by walking around with self promotion signs.
And if my biometric product marketing expertise can help your firm, let’s talk.
Taxes and Tacos
(From Roxanna Gracia in the office of Assemblymember Michelle Rodriguez.)
Assemblymember Michelle Rodriguez is pleased to invite you to Taxes & Tacos, hosted in collaboration with Golden State Opportunity.
Saturday, February 28
10:00 a.m. – 1:00 p.m.
Mt. Zion Church of Ontario
224 W. California St.
Ontario, CA 91762
This event will offer free tax assistance*, access to community resources, and free tacos while supplies last. We would greatly appreciate your support in sharing this event with your network or community members who may benefit. The event is open to the public, and all are welcome to attend.
Thank you for your continued partnership and support of our region. Please feel free to reach out if you have any questions.
*Tax assistance is available for individuals and families with an annual income of $69,000 or less. Appointments are encouraged, though walk-ins will be accepted as space allows. To secure an appointment, please click here.
Bredemarket 