(Past illustrations) Responding to macro market changes

(This past illustration describes something that I performed in my career, either for a Bredemarket client, for an employer, or as a volunteer. The entity for which I performed the work, or proposed to perform the work, is not listed for confidentiality reasons.)


A large, worldwide event affected multiple markets in multiple countries. While this event had negative ramifications in some of the markets in which a particular company competed, it had positive ramifications for markets that the company could conceivably enter.


As part of a team, I analyzed potential new markets that the company could enter. The analyses included addressable market size (with assumptions documented), existing and potential competitors, risks, and other factors. While the analysis must of necessity remain confidential, I can state that a number of new markets were analyzed: some within the company’s core capabilities, some within the company’s identified growth areas, and some in entirely new areas.


The analyses were forwarded to others within the company. The results must of necessity remain confidential.