Tag Archives: health

Gait Uniqueness: Gait Does Not Scale Linearly With Speed

Let’s look at another joke that I inserted into my “On The Fly” video, this one specific to gait uniqueness.

We first captured fingers and faces in a stationary way and then captured then on the move. But we always capture gait on the move. So to fit into the pattern of my video, I captured gait on the move—just faster.

Gait uniqueness, if true, does not scale with velocity.
Google Gemini.

But you don’t have to be a doctor to recognize the fallacy of my assumption. While gait is a behavioral biometric, it is influenced by a person’s muscular structure. The muscles you use when you walk differ from the muscles you use when you run. Or, as my buddy Google Gemini worded it, “Dynamic features—such as continuous joint angles (hip, knee, ankle) and vertical center-of-mass oscillations—do not scale linearly with velocity.”

And of course we return to the problem with nearly all biometrics: are gaits unique to every individual? It makes sense that they are, since everyone has an individualized bone structure, coupled with a specific body history (broken legs and the like). But that doesn’t prove gait uniqueness…or for that matter fingerprint uniqueness. (Probably out of scope for Judge Carmen Messano’s efforts, but we still need to bear this in mind.)

Now there are studies of gait recognition, but none encompass billions of people. Gait Recognition in the Wild (GREW) includes 26,000 identities and 128,000 sequences. But even if we DID have multiple billions of gait samples, it only requires a single case of two people having the exact same gait to disprove the theory of gait uniqueness.

And fingers and faces don’t change with velocity.

Now I’ll admit that gait isn’t one of my biometric specialties like finger, face, iris, voice, and DNA. But I’m familiar enough with the modality that I can help you create relevant content, proposal, and analysis material.

I’m a CPA, not a CPA. Revised 10/28/2026.

Visit https://bredemarket.com/watch-book/ to learn how Bredemarket can help your biometric firm.

Nano Bots: DNA On The Move

DNA on the move is real: just not in the way that I joked about in my video earlier this morning.

No, you can’t capture a DNA sample from a non-stationary person.

Nano bots in 2010

But the DNA itself can move to perform teeny tiny tasks, including both technological and medical ones.

“[S]cientists have been developing DNA nanomachines, from tiny tweezers to two-legged “walkers” that can step to the left or right. Recent molecular robot research has gone a step further, aiming to get DNA molecules to organize themselves and move about, all without batteries or information storage in their nanobodies.”

Even as early as 2010, these nano machines had legs that could walk and arms that could pick up nano particles. And there were dreams:

“Spiders might be able to seek and destroy cancers in the human body, assemble nanosized medical devices, and build tiny computers…”

Nano bots today

Today the cancer-battling nano robots are proven…at least in mice.

“The art of building nanoscale structures using DNA as a building material is called DNA origami and is something Björn Högberg’s research team has been working on for many years. Now they have used the technique to create a ‘kill switch’ that is activated under the right conditions.

“‘We have managed to hide the weapon in such a way that it can only be exposed in the environment found in and around a solid tumour,’ he says. ‘This means that we have created a type of nanorobot that can specifically target and kill cancer cells.’”

Of course, other nano bots could commit evil deeds, so watch out.

Know Your Nurse

Do you really know your nurse, doctor, or anyone else who is licensed and employed in your healthcare facility?

I’ve previously talked about knowing your facility visitor. But how about the people who are supposedly working there? Does each person have a license? deepidv says “maybe not.“

“Alicia Flanagan, 57, pleaded guilty in March to practicing medicine without a license and nonfinancial identity fraud, sentenced to 73 months in prison.”

How did she get away with it? By appropriating the license of a real nurse in Virginia who had no idea what was going on until several months later.

Flanagan joined an Arkansas medical facility, worked there for several months without being detected, and then applied for a second job. The state licensing board noticed that the same license number was being used by two separate people, and contacted the first person.

But this was luck.

Do you know your nurse?

deepidv notes:

“The fraud was not caught by any verification process at either individual hiring point. It was caught by an entity, the state licensing board, observing the same credential being used in two places simultaneously, a detection mechanism that depended on coincidence and board attentiveness rather than on any structural verification control built into the hiring process itself.”

Now other industries have processes that detect this sort of thing, and at least in theory a license check could become part of any application at a medical facility that requires a license. But states’ rights and all: what would compel an Arkansas facility to check a license in Virginia?

Lesson learned: know your nurse.

Know your nurse.
Google Gemini.

Grindr Sells EXTREMELY Personal Protected Health Information

Some firms come into possession of protected health information (PHI), or by definition EXTREMELY personal protected health information.

This includes the following:

“…the individual’s past, present or future physical or mental health or condition,

“the provision of health care to the individual, or

“the past, present, or future payment for the provision of health care to the individual…”

As you can imagine, PHI is stuff that the patient wants private.

And because the information is very valuable, it’s stuff that other firms are willing to buy.

  • Potential employers would love to know if their potential hire is going to run up the company’s health care costs.
  • And companies that sell products to cure various diseases would love to know who has them.

Which brings us to Grindr

Grindr is the “world’s largest network for gay, bi, trans, and queer adults.” And not just for online chat; the app declares that “proximity unlocks instant access…to one another.”

But before two people choose to meet at a library or whatever, they both fill out profiles. Because like any other dating app, the people involved want to know if they are compatible with each other.

A few years after Grindr started, it enhanced its profiles with a new feature:

[Grindr added] “optional HIV-related fields in user profiles, such as HIV status (including undetectable), last HIV test date, and pre-exposure prophylaxis (PrEP) use.”

These non-mandatory fields allowed users, if they wished, to disclose this information only to potential partners.

Or so they thought.

They thought wrong; Grindr sold their EXTREMELY personal protected health information

Grindr was accused of selling EXTREMELY personal protected health information
Google Gemini.

The Guardian just shared this article:

“Grindr will pay £26m to settle a lawsuit brought by thousands of users in the UK who allege that the US dating app shared highly sensitive personal information, including in some cases their HIV status, with advertising companies.”

Obviously the United States HIPAA does not apply in the United Kingdom where the lawsuit was filed, but the UK has its own health privacy laws. As part of the settlement Grindr admitted no wrongdoing, which is an important distinction for legal folks. But Grindr agreed to pay the settlement to users in two installments.

Grindr was previously fined in Norway for sharing EXTREMELY personal protected health information.

And its Chinese owner divested the firm because of fears the PHI could end up in Chinese hands.

Hopefully Grindr didn’t sell mothers’ maiden names.

Falling for an AI Solution in Healthcare

Healthcare artificial intelligence is often esoteric, such as inventing body parts that don’t exist. But what about more simple needs, such as using AI to keep seniors from falling?

“Paul” is doing that in Lancaster County, Pennsylvania.

“At United Zion Retirement Community in Lititz, residents are being monitored by an artificial intelligence system designed to spot changes in movement patterns and help staff identify fall risks before someone gets hurt.

“The system, named Paul, is not a camera or a microphone. The radar-based device is installed on the ceiling of each apartment and resembles a smoke detector. It uses radar to detect motion and learn residents’ routines.”

Apparently, the prediction technology works.

“In 2025, the community averaged roughly seven to nine falls a month. In April of this year, there were no falls, followed by one fall in May and another in June.”

And you don’t need to wear a special device to report AFTER you fall.

Leading Biometric Product Marketing Consultants Discuss Privacy

Privacy.

Whether your firm is working with biometrics, protected health information, or any other personally identifiable information, your firm MUST address privacy.

A leading biometric product marketing consultant can help your firm address this to the satisfaction of your customers and prospects.

Unless you want to dodge the entire privacy issue…which I don’t recommend.

Instead, I recommend that you talk to Bredemarket.

https://bredemarket.com/cpa/

When, Not If: California’s Mandatory Protocol for Data Breaches

Words are funny things.

If you are asked what your California firm will do IF your data is breached, then you’re tempted to say that the question doesn’t apply because your firm’s data will NEVER be breached. After all you have multiple security certifications, which means your data is 100% protected…right?

Google Gemini.

Tell that to Cushman & Wakefield, The Moody Bible Institute of Chicago, Station Casinos, UCLA Health, or any of a myriad of firms that reported data breaches in accordance with California law. Or better still, check with the companies that failed to report data breaches under California law.

But if you are asked what your California firm will do WHEN your data is breached, then you will be forced to develop an action plan. Which is a good thing.

Six items in your data breach action plan

The first thing in your action plan should hopefully be obvious: secure the breach! Revoke compromised access credentials. Preserve digital evidence for forensic investigation.

Second, determine the damage. Was any unencrypted personally identifiable information (PII) or protected health information (PHI) leaked? Or pretty much the same thing: were any decryption keys leaked with encrypted data?

Third, notify.

  • Under California SB 446, a firm must notify affected California residents within 30 calendar days of discovering or being alerted to the breach.
  • The notice must be in plain language, formatted for high visibility (at least 10-point font), and titled explicitly: “Notice of Data Breach.”
  • The notice must include five mandated headings:  What Happened⁠, What Information Was Involved⁠, What We Are Doing⁠, What You Can Do⁠, and For More Information⁠.
  • If certain PII is breached, you must offer at least 12 months of free identity theft prevention/mitigation services and provide instructions on how to enroll.
Google Gemini.

Fourth, notify. You’re not done notifying yet. If the breach affects more than 500 California residents, the firm must electronically submit a sample copy of the notification letter (with PII redacted) to the California Attorney General’s portal within 15 calendar days of notifying individuals.

Fifth, notify. If PHI was breached, add the California Department of Public Health (CDPH) to your notification list.

Sixth, notify. If you manage third party data, notify the data owner. (And the data owner will need to perform all the notifications above. The fun of third-party risk management.)

Can Bredemarket help you prepare your action plan?

Yes.

I’m not a lawyer.

But I am a writer.

And I write processes, including privacy processes.

Talk to me.

Stop losing prospects! Use Bredemarket content for tech marketers

Are “Small Business” Events Meaningless for Bredemarket?

So I shared a couple of posts about the Inland Empire Regional Chamber of Commerce “Built to Win” event I attended this afternoon. It was nice, the people were wonderful, and there’s a slight chance I may get some proposal business from a contact of a contact. But in the end, I was not one of the hungry people the IERCC targeted.

  • Because when I think of a “small business,” I think of Bredemarket, a sole proprietorship with 25 square feet of office space.
  • But the government classifies one of Bredemarket’s clients as a “small business”—a company with nearly a hundred employees, three business locations in two countries, and an active Board of Directors.
Bredemarket Board of Directors. Google Gemini.

A Bredemarket “Board of Directors” meeting would be laughable. (But meme-worthy.)

Because Bredemarket ain’t a small business.

Need a million dollars? Talk to Valerie Rivas, EVIA.

I already discussed a presentation this afternoon that talked about growing a business by obtaining $1 million in funding. I don’t know what I’d do with a million dollars. Hire more “Bredemarketers”?

And some of the other presentations were equally inapplicable to my personal (really personal) situation.

  • How do you handle Human Resources when your company has 5 employees, 15 contractors, and $1 million in annual revenue?
  • How do you deal with labor unions and employee wrongful termination lawsuits?

For better or worse, Bredemarket is me. Bredebot explained in a May 21 post:

“The ‘sole’ in sole proprietorship isn’t just a legal designation; it’s the actual engine.

“Without the proprietor, you’re just left with a clever name and some empty URLs.”

Google Gemini.

So I didn’t see a therapist (before or after Bredebot’s post), but went to Google Gemini. Not a licensed health practitioner, but Gemini makes you feel good. This is what it said. This is what Google Gemini said.

Gemini’s alternative to “small business” seminars

That sounds incredibly frustrating. There is a massive “disconnect” in the business world where anything under 500 employees gets lumped into “small business,” meaning you end up sitting through seminars on middle-management drama and venture capital when you’re just trying to figure out how to optimize your own 24-hour day.

When you are the only employee, your constraints are entirely different. You don’t have a labor problem; you have a bandwidth problem. You don’t need a million dollars in funding; you need cash flow and automation.

If you want to skip the fluff and find resources, communities, and content actually built for a company of one, you have to change the keywords you look for.

Stop looking for “Small Business” — Look for these instead:

  • The “Solopreneur” or “Soloist” Movement: This is where you’ll find people actively proud of keeping their headcount at exactly one while scaling their revenue.
  • Micro-Business Resources: Specifically look for content tailored to “Microbusinesses” (typically defined as fewer than 5 employees) or “Non-employer firms” (the official economic term for a business with no employees).
  • The “Company of One” Philosophy: Popularized by business writer Paul Jarvis, this framework focuses on building a business that questions growth and prioritizes freedom, efficiency, and stability over scaling headcount.

Where the real “Solo” conversations happen:

Instead of local Chamber of Commerce events (which tend to cater to brick-and-mortar businesses with staff), look into:

  • Niche Freelancer & Creator Communities: Platforms like Freelancers Union or specific sub-communities on Reddit (like r/solopreneur or r/freelance) focus heavily on solo taxes, client management, and burnout.
  • Indie Hackers: If your business is digital or product-based, this community is entirely focused on solo founders building profitable businesses without outside funding.

You are running a completely different playbook than a 75-person company. Your goal isn’t management; it’s leverage.

My conclusion

If I want Bredemarket to succeed on my terms—not someone else’s—I have to better target the industry events I attend. Because even micro business events cater to bigger fish.

Google Gemini.