Oops, I did it again. Because LinkedIn employment fraud persists. Let’s see if the fraudsters have become smarter since November 2024.
As previously promised and as previously executed…
I’ve spent over 10 years in identity and biometrics, and other factors, including one-to-many identification, one-to-one verification, and classification (e.g. how old you are).
But as I have noted in an old article in the Bredemarket newsletter The Wildebeest Speaks, verifying someone’s identity only goes so far.
(For people reading this on LinkedIn: here comes #honeypot79, for those paying attention.)
For example, how many LinkedIn users sporting a green banner and an #opentowork hashtag have been approached by a person claiming to be from Company X…who is NOT from Company X?
That, my friends, is #employmentfraud – something that the REAL employees at all the Company X’s out there take very seriously.
Of course, no #fraudster who is doing something like that would be foolish enough to send me a LinkedIn InMail with such a claim…would they?
This negative perception of hallucinations extends to our views of generative artificial intelligence. Although perhaps what generative AI does is more accurately called “confabulations.”
““A hallucination is a conscious sensory perception that is at variance with the stimuli in the environment. A confabulation, on the other hand, is the making of assertions that are at variance with the facts, such as “the president of France is Francois Mitterrand,” which is currently not the case.”
Whatever you call it, the result is not consciously intended. And it can sometimes be bad.
Lying on a job application
Take those AI tools that jobseekers can use to not only apply for a job, but automatically customize their resume for that particular job.
When automatic resume rewrites are not reviewed, the new resume may end up with confabulations, hallucinations, or outright falsehoods.
If my rewritten resume claims two years’ Python experience, that just ain’t true.
And I could lose a job opportunity if I lie on my resume.
Fly (on) an eagle
But those who praise hallucinations as good are not limited to Timothy Leary.
Perhaps I’m wrong, but I don’t see any harm in creating a Tolkienesque illustration of Theodore Roosevelt riding a flying bald eagle. Actually, TR fans may think it’s pretty cool.
By definition, ANY generative AI engine HAS to invent stuff. A prompt can’t specify everything.
Now here is the prompt that I used to create that audio track.
“Create a moving song with violin, harp, and guitar about overly long meetings. The opening male spoken words are “meeting hour 1, meeting hour 2, meeting hour 3, meeting hour 4.” The female singer, accompanied by a female choir, sings of her despair in pointless meetings with no purpose. The chorus consists of the choir singing “When will this madness end?””
When you review the prompt you can see many of the elements of the final song.
But I never told Lyria to sing “the coffee turned to ink.” Lyria made that up.
But I like that addition.
And I have another example.
Image inventiveness
This example is from the images that appeared throughout the video. These were also created by Google; is the image generation capability still called Nano Banana this month?
Anyway, here is the prompt for the noon scene.
“Edit the picture so the time is noon and the lead wombat is still droning on and on. The attendees are restless.”
Google Gemini.
Google executed my image request.
But look more closely.
Google Gemini.
I did NOT specify that the koala write the note “Make it end…so sleepy.” Or any of the other notes that this particular koala wrote throughout the day.
Nor did I specify the “out of order” note that appeared on the coffee urn at 10:10 am.
(My little secret: that time was NOT supposed to be 10:10. I asked Google to display a time of 10:45. But since so much of the clock training data uses at 10:10 time, Google got confused.)
Prompt and response from Google Gemini.
But I like those additions.
Take two minutes and twenty-four seconds and watch the reel again, taking note of the few elements specified by me, and the many elements that were “made up” by Google.
“The Cooling Blue.” Google Gemini/Lyria. Public Domain.
Hallucinations can be good, evil, or indifferent
Adding a koala note of frustration is a good thing.
Lying on a job application is a bad thing.
And showing a time of 10:10 instead of the requested time of 10:45? It didn’t materially affect my story, so I was indifferent to it.
Jobseekers, including myself, have endured endless debates about the pros and cons of LinkedIn’s “Open to Work” green banner. While these debates seem to have died down, there are still arguments about whether the green banner does more harm than good.
The good? Legitimate employers know that you are open to work.
The harm? Scammers, AI-powered resume writers, and other ne’er-do-wells also know that you are open to work.
Customers won’t find you unless you buy this shady service
But this is not confined to jobseekers.
Bredemarket receives an uncounted number of telephone calls, from multiple numbers, all of which begin with the same question: “Am I speaking to the business owner?”
The caller then offers a free consultation regarding your Google Business listing and your Google voice search results.
And when I bother to take the calls, they are disappointed to hear that Google yanked my Google Business listing (Google never told me why, but I assume it relates to the fact that I do not physically conduct business at my UPS Store mailing address).
And that it was the best thing for me when Google did that.
You don’t walk up to my office and request a retainer or hourly services or small projects. You contact me by various means and we talk, you in your office and me in mine. Even the local customers aren’t going to drop by, especially since my City of Ontario business license prohibits me from meeting customers at my home.
Anyway, all these cold callers are NOT part of Bredemarket’s target audience.
And the myriad of Google Business Listing advisors are just one of the types of people who have no interest in buying my services.
How to attract real prospects
So I create Bredemarket’s content to attract identity, biometric, and technology marketing professionals. Two recent examples:
A statement of fact: with one exception, Bredemarket’s work is targeted to American audiences.
Which means the content I am publishing and linking to today is going to strike non-Americans as a little odd.
Why?
It’s complicated.
It’s complicated.
Because even though International Workingmen’s Day was celebrated throughout the world on May 1, 1890, the celebration has mostly died out here, except for its adoption by immigrant groups.
Do you remember ViVi Contras Belleville Brown 429, the long-winded scammer who contacted me at length about a position at “the intersection of Global Supply Chain and Systemic Accountability”?
Well, I guess I’m not the only candidate she targeted. I just received an email that read, in part, as follows. (I’m hiding the identity of the emailer to spare them from other scammers.)
“I received a very similar ‘contact’ from Vivi Brown trying to solicit my employment interest in the same AI/Energy Structure start-up. Oddest ‘interview’ procedure I have ever seen. No concrete job descriptions, organization structures, identification of Founders, etc. All communications mandated on WhatsApp (encrypted). Very verbose ‘corporate speak’ exchanges. When I asked if this was AI, they obviously denied that it was. Answers to background questions don’t necessarily add up. Company startup name given to me was “ARCLight’, and their interest in me reportedly ties to my mgt experience in Energy Structure Development. Numerous pictures (AI driven ?) of the young Vivi Brown have been forwarded with ‘feel good’ influence peddling formats, mixed in ‘business’ answers to my structure comments/questions. It looks like the AI derived Vivi was created as an Influencer on EezyCollab (“catfishing”?).”
I never encountered the WhatsApp red flag since I applied my KYB Fraud Failure flag early on, but I’m not surprised.
As for EezyCollab (which was NOT part of the scam, but may have been used by the scammer), it “connects AI products with the right creators across global markets — powered by an AI platform of 100M+ creators, direct pricing, and end-to-end delivery.” Plus its founder Yiki Chen is a marketer and vibe coder who has been vibe coding since 2021. Groovy.
Returning to Vivi, I found the website https://www.shvivi.com/#home for A.R.C (sic) Insight. (Not ARCLight.) It includes insights such as the following:
“Vivi Brown’s profile was not built through display. It was formed through consistency, disciplined judgment, and the gradual development of capability — producing a rare combination of written clarity, operational steadiness, and long-range strategic calm.”