Identity/biometrics/technology marketing and writing services
Have you decided that the bots and interns don’t deliver, and you’re ready for an experienced growth/demand generation leader?
No, not me: I don’t claim demand generation expertise. This is someone else. Someone I’ve worked with for years, at three different companies.
Let’s call this person “GDG.”
Anyway, GDG will be available to increase YOUR revenue soon; their current contract is wrapping up by the end of the year.
If your company can use GDG, comment on LinkedIn where GDG will see it.
Treat AI agents like job candidates? No, not like that. Treat them better, with respect.
It sounds great at first. AI agents can perform great tasks for your company, or they can wreck your company with a single destructive action. That’s what motivated the advice from attorneys Spencer Glende and Samuel J. Hartman of law firm Mayer Brown.
“The authors said their advice is to treat a pilot like a job interview. A careful employer checks whether a candidate has the right skills, can be trusted and is worth the salary. Companies should ask the same three things about an AI agent. Can it do the job? Is it safe? Will it pay off?”
Um…have Glende and Hartman interviewed for a job since COVID?
Because job interviews these days are atrocious.
Provided your interviewer even shows up, and provided they don’t cancel at the last minute because the position was already filled or cancelled, any bot attending an interview will be distraught over the wasted compute cycles.
And what happens after the interview? Probably nothing. The bot will never hear from the company again. Or the bot may get “lucky” and receive the “while your skills are exceptional we are moving in a different direction” message.
So please do NOT “interview” the candidate AI agent. Do better.
Despite temptation, you should always hire or contract with a novice. Why? Because they don’t know what they’re doing. And isn’t that what you want?
Although I bet some of you are really tempted to hire soon-to-be-former Microsoft employees.
Don’t.
Remember what the expert said.
“I think too much knowledge is actually bad in tech: you’re biased.”
Microsoft doesn’t need employees except to run the data centers. Copilot can do all the thinking, replacing everyone from the lowest intern to Satya Nadella himself.
And Copilot can tell the new hires how to build the data centers. Win-win!
The last thing you want to do is hire or contract with someone with years of experience in product marketing, identity, biometrics, and technology. Just don’t!
John E. Bredehoft LinkedIn: https://www.linkedin.com/in/jbredehoft
Bredemarket contracting: https://bredemarket.com/
So everyone’s talking about the FBI data hack, but they’re making assumptions about the FBI itself that may be unfounded.
The story is that ShinyHunters claims to have accessed data from FBIJobs.gov. Obviously whenever you apply for a job, you end up providing a lot of personally identifiable information. And sometimes the information can get REALLY personal.
According to Tech Insider, the FBI has now confirmed the hack occurred.
“According to reporting from PBS NewsHour and NBC News, the bureau said it is ‘aware of a cyber-criminal enterprise group claiming a compromise of the FBIJobs.gov portal and alleged impact to FBI employee personally identifiable information.'”
Aha, everyone says. Someone hacked the FBI!
But the FBI also said something else.
“The FBI added that ‘we are actively and aggressively investigating this matter and working closely with those third-party providers that support FBIJobs.gov to mitigate any and all risk.'”
This raises the possibility that the hackers didn’t get the FBI, but one of the “third-party providers.”
Kinda like how someone hacked Hertz information, but actually hacked the third-party provider IDScan.net.
Third party risk management (TPRM) is a critical part of your cybersecurity posture. You’d better make sure yours is robust before you’re the victim of a hack.
Are you a TPRM provider who implements solutions for identity, biometric, and technology firms? Or are you a firm who incorporates TPRM into your processes to protect customer data? Then I can help you communicate your solution to convince your customers of the safety of their data. Learn about Bredemarket at https://bredemarket.com/watch-book/.
Another personal employment-related video, definitely in the “awareness” category.
Experienced B2B/B2G SaaS senior product marketing manager pivoting to full-time employment after consulting and providing revenue for dozens of identity/biometric and technology firms. I ask, then I act.
https://www.linkedin.com/in/jbredehoft
(And I can easily repurpose the video as a Bredemarket video later.)
In addition to posting videos here, I post them on other social channels. Here are a few of my personal videos, hosted on YouTube:
Technology Man (Product Marketer For Hire)
Let’s Go
Tech is Hard. Business is Harder.
Move Along Now
As it should be. Click the blooper picture below to see it.
I ONLY want my hungry people to view this latest Biometric Product Marketing Expert short.
Good. Now that they’re all gone, let’s talk about how a Biometric Product Marketing Expert can help your company.
Don’t tell anyone I said this, but LinkedIn dot com slash in slash jbredehoft.
(8/29/2026: Also see “Move Along Now.”)
Technically this isn’t a Bredemarket video—I developed it for a post on my personal LinkedIn profile—but my consultancy Bredemarket operates with the same understanding.
As I assert in this video, managing identity / biometric / technology complexity requires a product marketer who speaks both technology and business languages.
Yes, the audio track is generated via Google Lyria. And frankly, about half the text here is from Google Gemini. But the 30+ years of experience (whoops, wasn’t supposed to say that!) behind everything is 100% human.
If you are a marketing leader seeking to invigorate your team with the biometric product marketing expert (look it up!), visit my LinkedIn profile.
(As previously posted on LinkedIn and Facebook)
The one drawback of Google Lyria is that even when you tell it that you want to title a track with a particular title, Lyria makes up its own anyway.
My prompt:
“The title of the song is “West of Waltham.” The instrumental consists of maritime sounds (bells, horns, seagulls) mixed with acoustic guitar. A goth male sings about searching for work as an identity product marketing manager, finding a priceless job opportunity west of Waltham, and applying for it on the spot.”
Incidentally, using the phrase “goth male” is the only way I’ve found to guarantee that the singer will be male.
Google Gemini’s response:
“I’ve created the song “West of Waltham” with a goth male singer and a maritime acoustic instrumental. It’s ready to play!”
And Gemini presented me with…”Salt and Ledger.”
Oh well…