Assume No Mouth

When I first encountered facial recognition companies in the 1990s and early 2000s, the rules were pretty clear.

Their algorithms needed to identify people by their permanent features, not their temporary ones.

Don’t identify someone by a beard or a lipstick shade, but by what is usually always present: eyes, nose, ears…and mouth.

After all, it wasn’t like people were going to lose their mouths or anything.

Until 2020, when everyone started covering up their mouths.

And the algorithms had to adapt.

Biometric Product Marketing Expert? Strategic. Biometric Product Marketing Writer? Tactical.

It’s tough when you operate in both the strategic and tactical spheres.

Especially when you realize that “biometric product marketing expert” may sound lofty and strategic.

So to clear up the confusion, I am also a biometric product marketing writer.

Because I write.

A lot.

Articles, blog posts, case studies, data sheets, proposals, social media, web pages, white papers, and more.

If your biometric firm needs help getting your writing out, let’s talk.

California Amazon Fresh Stores in Upland and Elsewhere Will Close Friday, March 13

From https://www.amazon.com/gp/help/customer/display.html?nodeId=TmiOy81L4MrbZTHOJU

“When will stores close?

“Most locations: February 1, 2026 

“California locations: March 13, 2026 (to comply with state requirements)”

Talking to Someone on the Other Side of the Ocean

I confess that I’m old enough to know what a “long distance call” meant. That was when you picked up a telephone and called someone in another state, or perhaps in the same state, and had to pay “long distance” charges to make the call. You obviously didn’t want to stay on the phone too long because those long distance charges could add up.

Today, of course, we can make video calls using one of several services for free. Not just to another state, but to anywhere around the world.

This wasn’t the case 100 years ago, because on March 7 (or March 6; sources vary), the very first telephone call was made from London, England, to New York, New York.

Whatever day it took place, this was no ordinary call. Telephone calls depended upon carrying voltage through cables, and of course there was no cable connecting London and New York. But it worked well enough that regular transatlantic telephone service was inaugurated in 1927.

This mainly catered to rich businessmen like Floyd C. Odlum (who later married aviator Jackie Cochran). Odlum made a 95 minute call to New York and, um, rang up a £285 bill in the process. In 1920s dollars, mind you. He should have waited a few years and just had his future wife fly to New York instead of making the call.

Deadlines Always Creep Up: Lanzarote to UK Border Control

While air traffic is disrupted by a much more urgent threat, the regular process of crossing borders is disrupted itself, Iran or no.

Ryanair runs a flight (FR4756) from Lanzarote, in the (Spanish) Canary Islands, to Bristol (England). Since the United Kingdom is not part of the European Union, its citizens must undergo biometric checks as part of the Entry/Exit System (EES). And that takes time.

“Eighty-nine passengers booked on flight FR4756 to Bristol were reportedly stuck in non-European Union (EU) lines awaiting passport checks. The airline held the aircraft for around an hour but ultimately departed without dozens of customers, offloading their checked baggage before takeoff.”

Ryanair claimed it was the passengers’ fault:

“Should these passengers have presented at the boarding gate desk before it closed, they would have boarded this flight.”

But when it takes longer to get through an airport’s security than you expect, a new type of friction results: incensed passengers.

Predictably, the airline industry is urging that EES be delayed. Kinda like what happened over here, where REAL ID still hasn’t really been implemented.

Data Labelers Gonna Label, and Class Action Lawyers Gonna Lawyer

On Wednesday, I described how Meta’s Kenyan data labelers ended up watching explicit videos from people who presumably didn’t know that smart glasses were recording their activity.

To no one’s surprise, class action lawyers are now involved.

“In the newly filed complaint, plaintiffs Gina Bartone of New Jersey and Mateo Canu of California, represented by the public interest-focused Clarkson Law Firm, allege that Meta violated privacy laws and engaged in false advertising.

“The complaint alleges that the Meta AI smart glasses are advertised using promises like “designed for privacy, controlled by you,” and “built for your privacy,” which might not lead customers to assume their glasses’ footage, including intimate moments, was being watched by overseas workers. The plaintiffs believed Meta’s marketing and said they saw no disclaimer or information that contradicted the advertised privacy protections.”

So what does Meta say?

“Clear, easy device and app settings help you manage your information, giving you control over what content you choose to share with others, and when.”

Except that according to Clarkson, people can’t opt out of the data labeling process.

This could get very revealing.