Identity/biometrics/technology marketing and writing services
Someone who is a biometric product marketing expert.
Someone who has three decades of expertise in biometrics.
Someone who has worked with fingerprints, faces, irises, voices, DNA, and other biometric modalities.
Someone who understands the privacy landscape in Europe (GDPR), Illinois (BIPA), California, and elsewhere.
Oh…and someone who can write.
I know someone. Bredemarket.
I’ve spent a lot of time in the Bredemarket blog looking at a variety of NIST studies of different biometric modalities.
But you can read up on them yourself.
NIST has investigated the following biometric modalities, using both definitions of the word biometrics:
But NIST has not spent taxpayer money researching other biometric modalities, such as tongue identification.
Time for another voice deepfake scam.
This one’s in Schwyz, in Switzerland, which makes reading of the original story somewhat difficult. But we can safely say that “Eine unbekannte Täterschaft hat zur Täuschung künstliche Intelligenz eingesetzt und so mehrere Millionen Franken erbeutet” is NOT a good thing.
And that’s millions of Swiss francs, not millions of Al Frankens.
Luckily, someone at Biometric Update speaks German well enough to get the gist of the story.
“Deploying audio manipulated to sound like a trusted business partner, fraudsters bamboozled an entrepreneur from the canton of Schwyz into transferring “several million Swiss francs” to a bank account in Asia.”
And what do the canton police recommend? (Google Translated)
“Be wary of payment requests via telephone or voice message, even if the voice sounds familiar.”
I was just talking about singers, songwriters, and one singer who pretended to be a songwriter.
Of course, some musicians can be both.
Willie Nelson has written songs for others, sung songs written by others, and sung his own songs.
But despite the Grok deepfake I shared last October, Willie is not known as a rapper.
Bredemarket works with a number of technologies, but it’s no secret that my primary focus is biometrics. After all, I call myself the “biometric product marketing expert,” having worked with friction ridge (fingerprint, palm print), face, iris, voice, and rapid DNA.
If I can help your biometric firm with your content, proposal, or analysis needs, schedule a free meeting with me to discuss how I can help.
Your residential biometric readers (outside of Illinois) may encounter challenges on Friday, October 31.
Face and voice, the popular combination. At least on LinkedIn. Maybe you can fool one biometric modality, but it’s much harder to fool two.
(Picture from Google Gemini)
While the deepfake video generators that fraudsters use can be persuasive, the 6-second videos created by the free version of Grok haven’t reached that level of fakery. Yet.
In my experience, Grok is better at re-creating well-known people with more distinctive appearances. Good at Gene Simmons and Taylor Swift. Bad at Ace Frehley and Gerald Ford.
So I present…Willie Nelson.
Willie with two turntables and a microphone, and one of his buds watching.
And for the, um, record, Nelson appeared in Snoop’s “My Medicine” video.
As an added bonus, here’s Grok’s version of Cher, without audio customization. It doesn’t make me believe…
Reminder to marketing leaders: if you need Bredemarket’s content-proposal-analysis help, book a meeting at https://bredemarket.com/mark/
(Part of the biometric product marketing expert series)
Inland Empire locals know why THIS infamous song is stuck in my head today.
For those who don’t know the story, Rob Pilatus and Fab Morvan performed as the band Milli Vanilli and released an extremely successful album produced by Frank Farian. The title? “Girl You Know It’s True.”
But while we were listening to and watching Pilatus and Morvan sing, we were actually hearing the voices of Charles Shaw, John Davis, and Brad Howell. So technically this wasn’t a modern deepfake: rather than imitating the voice of a known person, Shaw et al were providing the voice of an unknown person. But the purpose was still deception.
Anyway, the ruse was revealed, Pilatus and Morvan were sacrificed, and things got worse.
“Pilatus, in particular, found it hard to cope, battling substance abuse and legal troubles. His tragic death in 1998 from a suspected overdose marked a sad epilogue to the Milli Vanilli saga.”
But there were certainly other examples of voice deepfakes in the 20th century…take Rich Little.
So deepfake voices aren’t a new problem. It’s just that they’re a lot easier to create today…which means that a lot of fraudsters can use them easily.
And if you are an identity/biometric marketing leader who needs Bredemarket’s help to market your anti-deepfake product, schedule a free meeting with me at https://bredemarket.com/mark/.
Biometric marketing leaders, do your firm’s product marketing publications require the words of authority?
Can John E. Bredehoft of Bredemarket—the biometric product marketing expert—contribute words of authority to your content, proposal, and analysis materials?
I offer:
To embed Bredemarket’s biometric product marketing expertise within your firm, schedule a free meeting with me.
Bredemarket