As content creators accelerate information generation and distribution, content consumers demand information NOW. Perhaps my prediction of five-minute content creation hasn’t occurred—yet—but firms need to distribute their messages as fast as possible.
This Bredemarket blog post discusses a rapid way for identity/biometric firms to communicate the benefits of their solutions and capture their prospects’ attention immediately.
- Blogging provides the rapid content generation your identity/biometric firm needs.
- Benefits are essential in your blog post to help convert your readers.
- Bredemarket can generate a benefits-laced blog post for your identity/biometric firm…with no learning curve necessary, allowing you to distribute your message quickly.
Why blogging?
While my consultancy Bredemarket creates identity content in a variety of customer-facing formats, including white papers, case studies, and e-books, one of my favorite ways to write about identity is via blog posts.
Why?
- Blog posts provide an immediate business impact. It’s easier to create a blog post than it is to create a downloadable document. If Bredemarket needs to generate content for its self-marketing, I can get a blog post out in two hours, if not sooner. For a breaking news story, your company’s blogged take may hit your prospects before they’ve even heard about the breaking news story in the first place.
- Blog posts are easy to share. You can’t just post your blog content and let it sit there. While over 200 people subscribe to the Bredemarket blog, that means that almost 8 billion people will never see it. I increase my viewing odds (slightly) by resharing my blog posts to my hundreds of additional followers on LinkedIn, Instagram, Facebook, and other platforms.
- Blog posts are easy to repurpose. Once people have read your blog post, your work is not done. It’s easy to repurpose blog content into other forms. For example, I created an e-book from a blog post.
Why benefits?
However, if your identity/biometric blog post merely consists of a list of features of your product or service, then you’re wasting your time.
If your post simply states that your new latent fingerprint station captures print evidence at 2000 pixels per inch, most of your prospects are going to say, “So what?”
On the other hand, if your post talks about how your latent fingerprint station’s high capture resolution benefits your prospects by helping experts to solve crimes more quickly and getting bad people off the street, then your prospects are going to care about your product/service—and will convert from prospects to paying customers.
Why Bredemarket?
That little tip about benefits vs. features is just one of numerous tips that I’ve picked up over my many years as an identity/biometric blog expert. And you can benefit from my ability to start writing immediately because I require no learning curve. My 29 years of identity/biometric expertise comes in handy when your firm requires identity blog post writing.
OK, perhaps it’s an exaggeration to say that I can start writing immediately. Before I type a single word, we need to ensure a common understanding of why we’re writing this blog post. If you want to know how we achieve this common understanding, read the e-book I mentioned earlier.
If you are ready to purchase my Bredemarket 400 Short Writing Service to create a blog post (or other short content) describing the benefits of your identity/biometric product or service, then we should start talking sooner rather than later.
- Email me at john.bredehoft@bredemarket.com.
- Book a meeting with me at calendly.com/bredemarket.
- Contact me at bredemarket.com/contact/.
- Subscribe to my mailing list at http://eepurl.com/hdHIaT.
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