Three reasons why Bredemarket doesn’t need its own Instagram account (and why I created one anyway)

In the course of doing business, Bredemarket has created some dedicated social media accounts, while also using some existing social media accounts of my own.

  • As I’ve mentioned ad nauseum, Bredemarket has its own dedicated LinkedIn page, LinkedIn showcase pages (including my new one), Facebook page, and Facebook groups.
  • Bredemarket doesn’t have its own Twitter account, but Bredemarket content is posted on the “professional” of my two Twitter accounts, @jebredcal.
  • Finally, as of yesterday Bredemarket didn’t have its own Instagram account.

Why didn’t Bredemarket have its own Instagram account? For three reasons:

  1. Reason 1: Bredemarket is a TEXT creation service, and that doesn’t lend itself to Instagram’s image-heavy environment. Let’s face it: if I were to take a picture of myself typing away at my computer right now, it would be VERY boring.
  2. Reason 2: Instagram is primarily an environment for influencers, viral content, and the like. Bredemarket wouldn’t really create content that fits into that environment.
  3. Reason 3: If I were to create an Instagram account, that would be just one more social media mouth to feed. And I as well as anyone else know that if you don’t feed the content beast, people will think you no longer exist.

Well, that sounds like three pretty convincing reasons NOT to start a Bredemarket Instagram account.

So why did I do it?

Because I looked at those three reasons right now, and decided that I was wrong on all three of them.

Start with reason 1, content creation. As time has gone on, I have created more and more visual content, including images of my (finally received) business card, brochure images with QR codes, and pictures of locations relevant to Bredemarket’s markets.

True, but as reason 2 asks, would this content fit into Instagram’s environment? Actually it would if used properly. After all, while perhaps the influencers receive the primary attention on Instagram, many of my people are there too, including biometrics companies, technologists, and (becoming more important) local businesses and organizations. My personal account has been interacting more and more with these accounts.

Finally, reason 3 and the whole “feed the beast” issue. Well, I’m already feeding the beast, because I’ve been creating Bredemarket posts on my personal Instagram account @johnebredehoft. So many Bredemarket posts, in fact, that I started a highlights category on my personal Instagram account for Bredemarket content. I’ve highlighted blog posts, podcasts, a video, Instagram posts from others, and related content.

Interestingly enough, one of the stories in that highlights category reminded me of something I had forgotten about. Obviously I’ve been weighing the question of a Bredemarket Instagram account for some time. About twenty weeks ago, I asked my personal Instagram account followers if I should create a separate Bredemarket account, and 60% of them said yes.

Of course, I’ve concentrated more on local business in the last twenty weeks (although I’m still addressing identity/biometrics/secure documents), so the case to market on Instagram is even more compelling.

So look for @bredemarket on Instagram. I’m just getting started.

(But I still wish that links in Instagram posts were clickable…)

If your marketing channels lack content, your potential customers may not know that you exist

[Update, January 27, 2021: a July 2020 study from Demand Gen Report explains WHY up-to-date content is important. I addressed that study in this post.]

One of Bredemarket’s most popular services is the Short Writing Service. It can help small (or large) businesses solve the content problem.

You know what the content problem is. Your business has established one or more marketing channels: a website, blog, email list, Google My Business site, Facebook, Instagram, LinkedIn, Snapchat, Tumblr, Twitter…or many others.

But the marketing channels are useless IF THEY HAVE NO CONTENT.

Or old content.

Or poorly-written content.

Maybe the information on the marketing channel is six months old, or a year old, or nine years old. (Trust me, this happens.) Or maybe there’s content on one marketing channel, but it’s never cross-posted to the other marketing channels for your business.

What are the ramifications of this? If your channels lack content, your potential customers may forget about you. And that’s NOT good for business.

I’ll use myself as a BAD example. In addition to my business blogs at Bredemarket (https://bredemarket.com/blog/) and JEBredCal (https://jebredcal.wordpress.com/blog/), I maintain several personal blogs. One of those personal blogs is Empoprise-NTN (https://empoprise-ntn.blogspot.com/), and that blog is obviously the ugly stepchild of the bunch. Between 2016 and 2019 I authored exactly ZERO posts on that blog. So if someone is looking for authoritative commentary on NTN Buzztime games, they’re obviously NOT going to look to me.

The obvious solution to the content problem is to CREATE CONTENT. Some people have no problem creating content, but others may need some help. They may not have the time (https://bredemarket.com/2020/09/25/when-you-dont-have-the-time-to-craft-your-own-text/), or they may need some help in selecting the right words to say.

Bredemarket can help you solve the content problem, one post at a time. The Bredemarket 400 Short Writing Service (https://bredemarket.com/bredemarket-400-short-writing-service/) uses a collaborative process, in which you and Bredemarket agree on a topic, Bredemarket provides a draft of the text, and the text goes through two review cycles. At the end of the process, you have the text, you own the text (this is a “work for hire”), and you can post the text on your blog or Facebook or wherever you please. Your content problem is solved! And if the post includes a call for action, your potential customers can ACT, potentially providing you with new business.

Speaking of a call for action…

If you would like to talk to Bredemarket about ways to solve your business’ content problem, contact me!

Bredemarket 400 Short Writing Service

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