Not That Matrix

Sometimes you choose illusion. But sometimes you choose truth.

Not That Matrix. “Quarterly Close” by Google Lyria. Public Domain.

Yes, this is a topic I previously addressed in “The Matrix” on June 19. And in “On Threats” that very same day.

And I even pre-shared the audio track “Quarterly Close” well before sharing the video.

But once you ASK what the threats are, you can ACT on them.

Let me help your identity, biometric, or technology firm with analysis. Schedule a free meeting with Bredemarket.

Swivel and Solve

Identity, biometric, and technology leaders face product marketing challenges. And the old way may not solve these challenges.

When the old way doesn’t work, pivot to something that will.

Swivel and Solve (B).

Bredemarket, a leading biometric product marketing consultant, provides expert content, proposal, and analysis services.

For identity and biometric firms, Bredemarket is your strike force.

Public Domain.

My work has produced over $25 million in revenue for nearly two dozen firms.

To solve your challenges, visit https://bredemarket.com/mark/ and schedule a free meeting.

(“Swivel and Solve” and “Late Shift Solitude” by Google Lyria, Public Domain.)

I’m a CPA, Not a CPA

Where MY “CPA” stands for Content, Proposal, and Analysis.

Yes, I’ve talked about this since October 2024, but with the help of Canva, Google Gemini, and Google Lyria I’m addressing it again.

I’m a CPA, Not a CPA.

So don’t come to me with your accounting needs.

But if you have content, proposal, and/or analysis needs, set up a meeting with me to discuss them.

Compelling CONTENT Creation

I have created (over) 22 types of content, including:

  • Blog posts.
  • Case studies.
  • Data sheets.
  • White papers.

The entire list of both external and internal content is listed in “The 22 (or more) Types of Content That Product Marketers Create.” (For more on internal content, see “Analysis,” below.)

Winning PROPOSAL Development

I have helped identity/biometric and technology firms submit proposals to governments and enterprises.

More details on my proposal services page.

Actionable ANALYSIS

I have performed analyses of markets, companies and competitors, products, and websites and social media.

See the list of internal content I have created in this blog post.

On Threats

Ask about threats so you can act on them.

If you didn’t already realize it, “the matrix” is a SWOT matrix. And since SWOT includes weaknesses and threats, it’s not pretty.

I said it before.

“Whenever a product marketer asks a generative AI engine to prepare a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)…the PMM is intentionally asking for negative weakness and threat information.”

The weaknesses are bad enough, but the threats are truly debilitating because you have less control over them.

“In a SWOT analysis, threats are external factors that are beyond your control and pose challenges to your business. Factors like increased competition, economic volatility, evolving regulatory landscapes, or even changing market trends are examples of threats.”

But once you ASK what the threats are, you can ACT on them.

  • If the threats affect you but not your competitors, you can plan for them and try to mitigate them.
  • If they affect your competitors but not you, you can take temporary advantage of them while no one else is paying attention.
  • And if they affect everyone in your industry, you may (or may not) want to launch industry wide lobbying efforts.

But you can’t do anything if you refuse to recognize the threats.

Bredemarket provides expert SWOT analyses and other analyses for identity, biometric, and technology firms.

Schedule a free meeting with Bredemarket to discuss your needs while I ask probing questions.

Schedule a free meeting here.

Or just blow the whole thing off and watch some videos.

The Matrix.
The Seven Questions I Ask.

(June 29: “Not That Matrix” is here.)

The Matrix

The matrix need not terrorize you.

Unless your SWOT analysis matrix yields weaknesses and threats that are debilitating.

The Matrix. “Market Equilibrium” from Google Lyria. Public Domain.

It’s easy to list your strengths, but honestly assessing your product weaknesses and your market threats requires an objective, expert eye who knows the industry. If you misdiagnose your matrix, you risk building a strategy on quicksand.

Bredemarket provides expert SWOT analyses and other analyses for identity, biometric, and technology firms.

Schedule a free meeting with Bredemarket to discuss your needs while I ask probing questions.

Schedule a free meeting by clicking on the image.
I ask.

(June 29: “Not That Matrix” is here.)

It’s Time

My day gig can be an EARLY day gig.

“It’s Time.” Google Lyria/Gemini.

Take advantage of Bredemarket’s product marketing expertise.

Take advantage of my expertise.

Just give me a few minutes.

Google Gemini.
“It’s Time (Liturgy of the Falling Rain).” Google Lyria.