My hourly CPA service (where “CPA” stands for content-proposal-analysis), the Bredemarket Long Writing Service, does not have a “standard” offering per se, because of the variability of what may be needed.
Work is billed at an hourly rate.
Bredemarket 4000 Long Writing Service.
Bredemarket can create any content, proposals, or analyses (hourly CPA service: geddit?) you need—blogs, case studies / testimonials, data sheets, e-books, proposals, social media posts / Xs (or whatever tweets are called today), white papers, or anything that can be billed at an hourly rate.
This is for those of you who are already familiar with the Bredemarket 4000 and 4444 hourly services, and just want to know about the new October 2026 pricing—my first price increase in 4 1/2 years.
Again, the Bredemarket 4000 Long Writing Service is billed the week after the hourly work. The Bredemarket 4444 Partner Retainer is billed in advance, and provides a substantial discount over my regular hourly rate (effective rate $100/hour vs. $125/hour). Bredemarket 4444 also provides budget regularity, such as a known non-variable line item of $4,500/month. (Unless you use more hours than you pre-purchased. Additional hours are at my regular $125/hour rate.)
So what are the prices? They’re in the video. I also show the prices for my per project services.
Bredemarket Pricing. Music Google Lyria. Public Domain.
What do the two services have in common?
They are NOT restricted. If you select one of my per project services, then you only buy that one piece of content, that one blog post or whatever. Want something else? Buy another package.
Or just buy a bunch of my hours. During the hours I work with you, I can provide ANY of Bredemarket’s content-proposal-analysis (CPA) collateral, giving you a variety of tools to achieve total world domination.
Compelling CONTENT Creation
Blog posts. Among other projects, I’ve authored a multi-month blog series to attract business to a client.
Case studies and testimonials. Among other projects, I’ve written a dozen case studies to justify a firm’s capabilities to its projects.
LinkedIn articles and posts. The multi-month blog series was designed for repurposing as LinkedIn articles.
White papers. My white papers have made the case for the superiority of my clients’ products and services.
Winning PROPOSAL Development
Proposal services (managing, writing, editing, other). My proposals have won business for Bredemarket clients and for my former employers.
Actionable ANALYSIS
Analysis services. My market, product, and competitive analyses for Bredemarket clients and former employers have not only gathered necessary information and insights, but have also suggested a path forward.
I’m setting an internal goal to help Bredemarket identity clients achieve total world domination. And I may even tell them I’m doing it.
Why total world domination?
I will give you a peek at what this Super Individual Contributor (IC) is doing.
This week I’m working on two analysis/content projects for two different products for two different Bredemarket clients. While the products are significantly different, there are similarities between the two projects.
Achieving total world domination for two clients. Google Gemini.
It’s all classic product marketing elements: strategy, environment, content, and performance. These aren’t the “tried and true” familiar words, but my own. Let me define the second element, since environment isn’t an “everybody says it” product marketing term:
“Here’s where I put “Market and competitive intelligence” and “Customer feedback loop” from the list above. This also includes the internal environment in the company; if the CEO emphatically insists that a go-to-market effort should last three days, then a go-to-market effort will last three days, regardless of what anyone else says.”
Even though the CEO is wrong. But don’t get me started on that.
But WHY am I completing these projects for these clients?
To check a product marketing box?
To get clicks?
To raise awareness?
To win during consideration?
To increase conversion?
While those are nice, why not think bigger?
TWD. Google Lyria. Public Domain.
What about total world domination?
Let’s make the “Green Widget Company” the acknowledged expert (thought leader) in this particular biometric modality.
And the “Green Widget Gizmo” the only product that prospects will consider and buy.
This is really just a mental motivational exercise. As I analyze and write for these two clients, I can ask myself: will this advance the company and product to realize unquestioned supremacy? Keeps me focused and productive.
It’s a lot better than declaring: competitive analysis completed, and I wrote a checklist of actionable next steps. Job done. Yawn.
Will my alternative fly?
But really?
Time to check this on a real world example.
Let me eat my own wildebeest food. Do I want Bredemarket to achieve total world domination?
To be honest, no.
I work with an Indian firm, and with a Canadian firm, and I’ve worked with at least one U.S. firm with a foreign headquarters. But most of my business is with United States-owned entities.
And I’d be ecstatic if I merely achieved total U.S. domination.
Where every single identity/biometric firm that requires product marketing content-proposal-analysis services says to themselves,
“We can only achieve this by using the biometric product marketing expert. We need to contact John at Bredemarket.”
Because if over 100 companies are saying this to themselves, and I am in unrelenting demand, I can raise my rates substantially.
Champagne wishes, caviar dreams. And if you’ve been in the industry for over 30 years, you know the origin of that phrase.
So what do I tell my clients?
Now do I start my next client calls by boldly declaring, “Here’s how you achieve total world domination”?
Um, no. It all depends on the…drumroll… “internal environment in the company.”
I’ve been around dozens of identity/biometric firms. And different firms would react differently to such a statement.
Some would chuckle and say that would be nice.
Others would nod approvingly.
Some would get VERY charged up and put me on a plane to Uzbekistan.
And finally, some would throw me out the door for being cringe and unrealistic and return to their discussion about increasing ARR by 5%.
So in some cases I do this in secret. (Unless the person working on that ARR increase reads this post.)
Does your firm want total world domination?
If your identity/biometric firm isn’t salivating to be THE name in identity, don’t read any further. (Actually, those people stopped reading long ago.)
Now that I’m just talking to the rest of you, do you have a project that needs outside help with unequalled expertise?
You should talk to me now. If 100 identity/biometric firms book meetings today, my hourly rate will increase to $1,000 per hour,
Need help identifying your competitors? You can’t perform a competitive analysis until you know who they are.
But you’re not determining them yourself. The market is. Granted the views of the market are shaped by…um…marketing. But in the end it’s the individual prospect who decides who is on the consideration list…and whether you’re on it.
So let’s look at how a PROSPECT creates that short list of products and companies to consider.
Ask your own people
I’m a sole proprietor, but if I weren’t, I’d ask my people who they think can solve our problem.
And I do this myself. When I launch competitive analyses for clients, I ask a client SME to review my list before I proceed. Sometimes I take the client’s advice, and sometimes I don’t. (After all, I’m an SME too.)
Your prospect does the same thing when entering the consideration phase of a purchase decision. “Who should we talk to?”
Listen to word-of-mouth
Prospects don’t need to restrict this exploration to their own employees. They can hit up their partners, industry colleagues, and others with knowledge of the market.
But soon the prospect stops listening to others and starts to explore on their own.
Measure online presence
The prospect types something in the box. A search engine. A prompt. Simple or complex, the goal is to get a list of products or vendors.
Whether the results are organic or sponsored, they will hopefully surface case studies, white papers, and similar content that speaks to the prospect’s needs and desires.
And if not, there are other sources.
Read formal recommendations
This doesn’t apply to small fry such as Bredemarket, but there are companies that rate and compare the big products, and collect customer reviews. If you’re reviewing products at that level, perhaps one or more of them are in a stellar Gartner quadrant or some similar highly-rated category.
All of these methods can help the prospect narrow down their options to a final shortlist of the desired length. 2 vendors? 3-5 vendors? 12 vendors? Over 80 vendors? It’s up to the prospect.
Identifying YOUR competitors
And you can use similar methods when identifying your competitors.
Now you just have to ensure your company has the positive reputation and visibility to get on that shortlist. At the top, above your competitors.
Competitive competitive analysis? Yes, competitive analysis can be…um…competitive.
One company, multiple competitors
Biometric companies can offer a variety of products and services. One European company in particular (that I will not name) offers everything from edge solutions to complete systems.
Competitive competitive analysis. Google Gemini.
Which puts the company in the crosshairs of multiple Bredemarket clients, each of which competes against various aspects of the competitor’s product line.
Now the Green Widget Company may not care about the competitive products that interest the Blue Widget Company, and vice versa. But the fuller view of the competitor may provide implicit benefits to both firms.
And Bredemarket gets multiple chances to employ its biometric expertise to convince prospects that the European company is different…in a bad way.
Too late?
Competitive competitive analysis. Google Gemini.
And if the European company approaches Bredemarket, I will have to say no. I’m already working with their competition.
Competitive competitive analysis. Music Google Lyria. Public Domain.
So what? This means that learning about my services https://bredemarket.com/watch-book/ may not be enough. I may not be able to work with you. If you’re competing in the biometric space and need targeted competitive positioning, reach out today (at the link above) before your market segment is booked.
Zombie identities go from place to place, never stopping. Google Gemini.
One way to catch all these zombies is for companies to band together. If the zombie appears at one company, then the other companies are warned if the zombie appears at their doorsteps.
And there are moves to create these fraud networks.
“Veriff sponsors a pooled fraud network, as does Socure, LexisNexis Risk Solutions, Mitek Systems, Persona, Sift, and probably some other IDV companies.”
“TrustGraph [is] Incode’s privacy-preserving trust network built for the agentic era. TrustGraph connects fraud and trust signals across participating institutions without pooling, exchanging, or exposing customer data, so financial institutions, marketplaces, and AI companies can detect repeat fraud and agentic fraud and recognize legitimate customers who have been verified elsewhere. In Incode’s early access program, institutions using TrustGraph detected up to 53% more fraud than with their existing models alone.”
Fraud silos are the IDV version of walled gardens. Google Gemini.
But they’re all fraud silos
All right and fine and wonderful and amazing and stuff, but there’s one teeny tiny problem. If Veriff finds a zombie identity, it only helps if you’re on Veriff’s network. If you are on Incode’s network, you won’t learn anything. And vice versa. Fraud silos don’t help anybody.
Join my fraud silo! Google Gemini.
Needless to say, this is by design. In essence, identity verification customers have to choose which walled garden they want as their prison.
You can find a walled garden in identity verification also. From Google Gemini.
So which fraud network are you going to choose? The one with the most participating businesses? Or the one that is best at detecting fraud? What about one with the rebel persona? The one that reads driver’s licenses in 195 countries rather than a mere 190? When you engage in competitive analysis, engage in meaningful competitive analysis.
What if the vendors cooperated and created one mega-fraud network?
Or maybe, just maybe, some of these vendors will band together and create a mega-fraud network with businesses from multiple vendors. Imagine a massive network in which all 80+ identity verification companies share their fraud data with customers in all the vendor ecosystems.
Or maybe not. The likelihood of that happening is similar to the likelihood of Facebook allowing my Bredemarket page to post links to LinkedIn…
“But about two months ago, one of my friends on Facebook wrote something that made me stop.
“’If life gives you a lemon, plant a lemon tree.‘
“Making lemonade changes what we have.
“Planting the lemon asks what it can become.”
More here, including what to do with the lemons that the tree produces.
Lemon tree, fishing pole, and B2B sales processes. Google Gemini.
But now you’re asking me, “John, what does this have to do with B2B sales?”
Well, I’ll argue that it all has to do with repeatable processes. If you’ve established a routine that governs how you do something, then it’s easier to do it in the future. Whether it’s growing lemons on a tree, catching fish with a fishing pole, or performing actionable analysis for identity, biometric, and technology firms.
“A Monument to Silence” delineates the consequences of a content-light firm choosing to do nothing, resulting in loss of prospects.
Silence is not golden.
Yes, it’s a melodramatic mood piece, but the firms that communicate obviously perform better than the firms that don’t. Thus the empty dusty images depicting the latter.
And yes, the menagerie makes an appearance, because this is a Bredemarket video. And I like wildebeests, wombats, and coffee (iced or not) in that order.
So how can Bredemarket help your identity, biometric, or technology firm communicate?
Compelling CONTENT Creation
Blog posts. Among other projects, I’ve authored a multi-month blog series to attract business to a client.
Case studies and testimonials. Among other projects, I’ve written a dozen case studies to justify a firm’s capabilities to its projects.
White papers. My white papers have made the case for the superiority of my clients’ products and services.
Winning PROPOSAL Development
Proposal services (managing, writing, editing, other). My proposals have won business for Bredemarket clients and for my former employers.
Actionable ANALYSIS
Analysis services. My market, product, and competitive analyses for Bredemarket clients and former employers have not only gathered necessary information and insights, but have also suggested a path forward.
To avoid positioning your firm as a monument to silence, the video suggests that you visit https://bredemarket.com/mark/ to learn more. (Yeah, it’s the old landing page, not the new one. Because this is an old video.)
But if the melodramatic wildebeest has already convinced you that silence is NOT golden, go forward and move ahead and schedule that free meeting with me.
