Identity/biometrics/technology marketing and writing services
In case you didn’t know, Bredemarket is based in California.
No video this time. Just audio. (I wrote this BEFORE upgrading my WordPress plan and storage space.) Audio about content-proposal-analysis services. “Pet Sounds” it’s not.
For more information and to book a meeting with Bredemarket (there’s only one of me):
Your firm markets products that identify people based on who they are. Their friction ridges. Their faces. Their irises. Their voices. Their DNA.
Your firm needs marketing content (such as case studies), winning proposals, and strategic analyses.
Your firm needs outside help.
Your firm needs the biometric product marketing expert.
Talk to Bredemarket.
Over the last week-plus, I’ve spent a lot of time discussing two of Bredemarket’s services:
If you haven’t figured it out, this week is case study week.
Of course this isn’t the first time I’ve highlighted my case study services. I’ve been talking about the benefits of case studies for years.
But when I talked about them before, I grouped case studies and testimonials together and pontificated on a hybrid I called “casetimonials.”
“[A] case study or a testimonial allows a firm to attract new customers by showcasing the successes of existing customers.”
What is the difference between the two?
“Who cares?”
Some experts say that case studies include a calculated return on investment (ROI) and testimonials don’t.
But as far as I’m concerned, size matters. A testimonial is small, a case study isn’t.
Which explains why I don’t discuss “casetimonials” any more.
I hope you’re not shocked at what I am about to say, but Bredemarket is in the market to make money.
Analysis work makes money at a nice hourly rate.
Case studies make me (as of August 2026) $500 a pop…$2,000 if the client wants a long case study.
Ghostwriting a testimonial from a client’s end customer?
That’s a lot of work, but with my current pricing structure, how much can I charge for 25 words? Not much. So it’s a money-loser for me.
Especially since the end customer can write something themselves, then ask ChatGPT to make it sound pretty and make the logo bigger.
Bredemarket won’t write a testimonial unless it’s part of a larger effort.
To learn more about my case study work, visit this page.
And if you need one (or twelve) case studies, talk to me.
Most corporate consulting work is confidential.
What is happening behind that closed door?
The expurgated version. Original here.
If you need a trusted analysis partner, schedule a free meeting: https://bredemarket.com/mark/
When I took my earlier post “Bredemarket Helps Your Firm Turn Impossible Ambitions Into Actionable Innovation” and repurposed it as a Wildebeest Speaks LinkedIn article “Analyze the ‘Impossible,'” I took the opportunity to write it a little differently.
For example, I extracted some of the material from the video and placed it in the article in text form.
And my clients turn to me to help with some very specific tasks:
Market analysis.
Competitive analysis.
Product analysis.
Pilots and deployments.
Grants and opportunities.
Laws and regulations.
I’ve worked on all of these things for multiple clients, usually following a process of kicking off the project, periodically (e.g., weekly) reporting status, and issuing a final report. This often also involves some project management of keeping track of various tasks.
And I told part (not all) of the story of my last few months as an IDEMIA employee: how our grand plans to expand into stadiums kinda sorta fell apart when all the stadiums closed due to COVID-19.
Those things happen.
But the main point remained.
Do you need a trusted partner with over 30 years of identity/biometric experience?
Then schedule a free meeting with Bredemarket…
And here’s the video again:
Your competitors say your ambitions are impossible.
You wonder if your competitors are wrong.
But you need services from a trusted partner to help you analyze the problem and track the project.
Bredemarket can help.
Obviously I can’t give examples of the analysis work I have performed for clients…or that I am currently performing.
But if you had told me in the 1990s the kinds of projects I’d be managing in the 2020s…my head would have spun.
Now that my little break is wrapping up, I’m just reiterating what I do.
And how I do it. (Not in a frenetic way, and obviously not in an ephemeral way since I tend to be consistent.)
And how much it costs. I figure you want to know that, so I refuse to hide it, or lock you into a room before I reveal it. I’m not selling timeshares.
If you like what you see, talk to me.
Or read about my writing services below.
This video has nothing to do with health, but is another repurpose of my thoughts on pivoting.
I went into Gemini Pro mode and told Google Lyria to take “Swivel and Solve” and make it longer. Then I made a new landscape video with images from several others: Forge Your Future, It’s Time, Move Now, and the Koala Identification Factors video. Oh, and also some Proving Humanity promotional material.
When I assembled the final video, the result definitely belongs in the Awareness category. Because the assortment of pictures definitely won’t convert.
It doesn’t even dwell on the pivoting message: namely, that when identity, biometric, and technology leaders face product marketing challenges, the old way may not solve these challenges. When the old way doesn’t work, pivot to something that will.
No, the video doesn’t say any of that.
But if you’ve heard of Bredemarket outside of the video, you already know the marketing and writing services I provide for identity, biometric, and technology firms.
So how can your tech firm benefit from this content?
If you are ready to stop losing prospects, act now and book a free 30 minute content needs assessment and talk to Bredemarket.
Just for fun I created an alternate version of my June “Swivel and Solve” video, dumping the late shift. (And the strike force.)
But regardless of the form factor, Bredemarket, a leading biometric product marketing consultant, provides expert content, proposal, and analysis services.
My work has produced over $25 million in revenue for nearly two dozen firms.
To solve your challenges, visit https://bredemarket.com/mark/ and schedule a free meeting.
(“Swivel and Solve” by Google Lyria, Public Domain.)
Bredemarket