Identity/biometrics/technology marketing and writing services
After a month, I expanded things a bit.
Bredemarket is focusing on the channels that matter:
And no, the unsubscribable Instagram is not in my current mix.
If you’re on a platform such as Facebook, you sometimes receive advertisements that are VERY specific. Such as, “This is the perfect drink holder for California white males over the age of 50!” It’s almost as if they know everything about you…because they do.
Unless you implement privacy restrictions and don’t allow platform advertisers to reference your personal information.
Of course, if the advertiser isn’t able to narrowcast directly to you, the advertiser will broadcast to everybody.
And Facebook will start showing you advertisements in Chinese.
And if you complain to Facebook and ask why you’re seeing Chinese ads, Facebook will simply reply, “We are prohibited from using your personal information. Since there are a billion Chinese, we take a guess that you’re Chinese and show you those ads.”
Which brings us to age and social media.
Back when Marky Mark created The Facebook, he initially targeted college-age users. But as time went on, Facebook and its competitors started aiming for younger ages.
This makes sense. Advertisers want to target consumers who are suspectible to changing their minds and are not set in their ways. So while a super kewl soft drink manufacturer isn’t going to target me, it is going to target 18 year olds…and 16 year olds…and 14 year olds…and 12 year olds.
A recent DKC report stated that 42% of all household spending is influenced by 8- to 14-year-olds, and that this age group is DIRECTLY spending over $100 billion per year.
So you can bet that advertisers are clamoring to purchase ad time on Facebook, TikTok, and the other social media services to get a pipeline to the brains of these 8 to 14 year olds…whoops, 12 to 14 year olds, since most social media services require you to be at least 12 years old to have an account.
But what if access to that entire age group is cut off entirely?
We’re seeing all over the world that jurisdictions are enacting or trying to enact bans on the use of social media for people under 16 years of age. The latest country to propose such a move is Indonesia:
“Authorities in the country, which is Southeast Asia’s largest economy, said Friday they expect social media platforms to deactivate the accounts of under-16s from March 28, starting with YouTube, TikTok, Facebook, Instagram, Threads, X, Bigo Live and Roblox.”
In other words, all the popular sites that teens love.
And in certain jurisdictions, the companies will implement age verification and age estimation technology to ensure that kids don’t like about their ages to get in.
Assuming these prohibitions stand, this causes a huge problem for B2C marketers that target teens: how do you market to them when the direct pipelines to this age group are cut off?
I’m just thankful that Bredemarket and its clients sell to adults. You don’t really see 13 year olds buying biometric technology.
March 29 update here.
At least temporarily, Bredemarket is focusing on:
I’m putting myself in the shoes of someone reading stuff on LinkedIn or Facebook.
Are “Bredemarket” and “Bredemarket Identity Firm Services” two separate entities?
No.
They overlap.
So if your specific interest is biometrics, or secure documents, or other identity factors, visit Bredemarket Identity Firm Services.
If your interests are more general (such as product marketing), visit Bredemarket.
So I wrote my Bredemarket blog post about the scam Substack post I saw last night.
Then I shared it to my socials, including Facebook.
But Facebook removed the shares.
And put me on a one month restriction.
I’m appealing.
Inspired by the Constant Contact session I attended at the Small Business Expo, I wanted to conceptualize the Bredemarket online presence, and decided to adopt a “planet with rings” model.
Think of Bredemarket as a planet. Like Saturn, Uranus, Neptune, and Jupiter, the planet Bredemarket is surrounded by rings.
The closest ring to the planet is the Bredemarket mailing list (MailChimp).
The next closest ring is the Bredemarket website (WordPress).
Moving outward, we find the following rings:
While this conceptualization is really only useful to me, I thought a few of you may be interested in some of the “inner rings.”
And if you’re wondering why your favorite way cool platform is banished to the outer edges…well, that’s because it doesn’t make Bredemarket any money. I’ve got a business to run here, and TikTok doesn’t help me pay the bills…
For background, see https://bredemarket.com/2025/10/01/messing-up-meta-data-via-the-meta-challenge/
I confess that Meta AI’s cluelessness often amuses me. I need to start collecting examples, but it is often off the, um, mark.
But if you REALLY want to confuse Meta AI, participate in Bredemarket’s “Meta Challenge”:
Meta Challenge: at least once per day in October and November, go to Facebook and/or Instagram and ask Meta AI the most inane questions you can think of.
And feel free to ask these inane questions of Bredemarket’s own two Instagram bots.
Because we all want to know who is the best Osmond brother.
And Mark Zuckerberg’s shoe size.
Now since Bredemarket’s readers are of above average intelligence (and also have extremely magnetic personalities), you are probably asking why I am promoting this activity.
Simple reason: the data we feed to Meta AI in October and November will be used in December, according to PYMNTS.
Meta will begin using people’s conversations with its artificial intelligence to create personalized ads and content.
The change is set to go into effect Dec. 16, the tech giant announced Wednesday (Oct. 1),
If you are concerned about the Really Big Bunch knowing too much about you, feed them false information just to confuse them.
And maybe you’ll get some wild entertaining ads in return.
And if they complain that you’re intentionally messing up their algorithms, tell the Really Big Bunch that you’d be more than happy to provide the REAL data.
For a price.
In a private Facebook share, Rahsheen Porter quoted from Cal Newport:
“We know these platforms are bad for us, so why are they still so widely used? They tell a compelling story: that all of your frantic tapping and swiping makes you a key part of a political revolution, or a fearless investigator, or a righteous protestor – that when you’re online, you’re someone important, doing important things during an important time.
“But this, for the most part, is an illusion. In reality, you’re toiling anonymously in an attention factory, while billionaire overseers mock your efforts and celebrate their growing net worths.”
The algorithms only show you what they think will cause you to maximally engage. Even in the days of FriendFeed, I never saw content from the extremely active Turkish and Italian communities. Why should I? I saw what FriendFeed wanted me to see.
But I’m thankful that Facebook shows me Rahsheen’s content.
And I am also thankful for those who understood the “Go See Cal” post title.
And finally, I am thankful to the residents and former residents of south Arlington, Virginia who detected the inside joke in the picture above. (Hint: the hoodie was originally gray.)
Just trying to figure out what I would do if Meta lowered the handle on Bredemarket and I couldn’t post audio-enhanced conte n via its platforms.
Thankfully it’s not auto playing. I don’t want to go back to the 1990s again.
And this also covers me if my Spotify-hosted podcasting empire is reduced to rubble.
Bredemarket