Your Prospects Don’t Care About Your Technology

Technologists, you know how tough it is to create a technology product.

• You have to assemble the technology, or perhaps create the technology yourself.
• You have to work on the most minute details and make sure that everything is just right.
• It takes a great deal of effort.

What if your product story is ignored?

But when you want to tell the story about your product, and all the effort you put into it, your prospects ignore everything you say. You might as well not be there.

Do you know why your prospects are ignoring you?

Because they don’t care about you. It’s all about them.

People want to satisfy their own needs

But the “it’s all about me” attitude is actually a GOOD thing, if you can harness it in your messaging. Let’s face it; we all have an “it’s all about me” attitude because we want to satisfy our needs.

• You want to satisfy your own needs because you only care about selling your product.
• I want to satisfy my own needs because I only care about selling Bredemarket’s services. (I’ll get to the selling part later.)
• And your prospects want to satisfy their own needs because they only care about their problems. And because of your customers’ self-focus, they’re only going to care about your product if it solves their problems.

So when it’s time to tell the story about your product, don’t talk about your technology.

Adopt a customer focus

Instead of talking about you, talk about them.

Adopt a customer focus and talk about things that your prospects care about, such as how your product will solve their problems.

• Do your customers struggle for visibility, or awareness? Will your technology help their visibility?
• Do your customers struggle when considered against the competition? Will your technology help them stand out?
• Do your customers struggle to make money (conversion)? Will your technology help them make money?
• Do your customers require better ease of use, speed, accuracy, or other benefits? Do the features of your technology provide those benefits?

In short, your customers need to understand how you can solve their problems.

How do you adopt a customer focus?

But how can you make sure that your story resonates with your prospects?

Perhaps you need a guide to work with you to craft your story. Yes, I can serve as a guide to solve YOUR problem.

• A guide who asks the right questions at the beginning of your writing project to ensure that your content meets your goals. (Bredemarket asks the right questions)
• A guide who can create many types of content for you, ranging from blog posts, case studies, and white papers to internal training materials. (Bredemarket creates many types of content)
• A guide who solicits your input as they develop the content, ensuring that it remains on track to meet your goals. (Bredemarket collaborates with you)

If you’re interested in how Bredemarket, the technology content marketing expert, can help you create a customer-focused story for your prospects, find out how to create technology content that converts…