On negative engagement

One of the benefits of running Bredemarket is that I can try out all sorts of things which may be of benefit to my clients in the future. For example, not only have I acquired SEVERAL ADDITIONAL HOURS of CRM administration experience, but I also took out a small Facebook ad this week. In retrospect, the ad was too dense with text, but it’s a start.

When you take out a Facebook ad, you can set parameters for the audience that you want to reach, and you can also specify your priority. In my case, I wanted to target small businesses in the Ontario, California area (a possible market for Bredemarket’s writing services), and I set a priority of engagement.

As of today the ad is still running on both Facebook and Instagram, and I’m getting some engagement on both platforms.

In fact, Facebook recently informed me that I received some comment engagement on Facebook. So I went to view the engagement.

Now I know that Facebook counts this as an engagement, but I made the decision to NOT pursue the commenter as a potential Bredemarket client.

By the way, the one like on that comment is from me.

3 ways Bredemarket can help your business, the mid-October 2020 edition

There are a number of ways that writers can grab readers’ attention, and one of those is via the list post. They’ve been around for over a decade, and they’re still popular. Why? Because they grab the reader’s attention.

So I thought I’d use the list post format to talk about Bredemarket’s current focuses in contracts, as well as in pitches and proposals to potential clients. Perhaps your business can use one of these three services, or perhaps you can use two or three of them. (I just wrote a proposal this week that included all three of the services listed below, as well as some other things.)

In preparation for this post, I reviewed Ali Hale’s 2008 ProBlogger post “10 Steps to the Perfect List Post.” (You see what Hale did there.)

One: Have Bredemarket write your 400 to 600 word text

I’ve previously talked about why you may want to have someone else write your blog post, your Facebook post, your LinkedIn post, or any other short text. (Advance warning: this “list post” is going to have some little lists in it…)

Regardless of the reason, Bredemarket can assist you in creating that content that you need. Via a collaborative process, Bredemarket will work with your business to craft the text that you need, and provide you with the final text at the end of the contract. The entire process can be completed in 15 calendar days or less, often much less (one of my clients and I completed one blog post in less than 3 days). Bredemarket’s goal is not to get the job done quickly, but to get the job done correctly.

For more details on the process, see the Bredemarket 400 Short Writing Service.

Two: Have Bredemarket write your 2800 to 3200 word text

Longer text is used for deliverables such as white papers; longer thought pieces; detailed company, product or service descriptions; lengthy customer testimonials; or other items.

The reasons for having Bredemarket write your longer text are similar to the reasons for having Bredemarket write your shorter text, but the process is a little more detailed.

Because these deliverables are more complex, more work is needed at the beginning of the process, and more time is needed for the reviews. Therefore, the process for a longer text piece can take as long as 49 calendar days, although again it can often be completed much more quickly. Again, the goal is to deliver the correct text to the client.

For more details on the process, see the Bredemarket 2800 Medium Writing Service.

Three: Have Bredemarket examine your website and social media accounts

Perhaps you don’t need text for your website or social media accounts. Perhaps you need a checkup on these properties.

Ever since I started Bredemarket, I’ve been examining the web pages and social media accounts for a number of companies, including my own. And a number of times, I’ve run across some errors.

  • Perhaps the text on the site uses the wrong word to describe something.
  • Or perhaps a link doesn’t work.
  • Or perhaps one part of the site says one thing, while another part says a totally different thing.
  • Or perhaps the contents of the site are old. (A site that brags about Windows 7 compatibility, or a site with a 2019 copyright date, is not the site of a thought leader.)

Or perhaps the collection of sites doesn’t have any obvious errors, but exhibits missed opportunities. One company posted some excellent content on one of its social media channels, but failed to cross-post the content to its other social media channels, or to the website itself. Therefore, most potential customers were unaware of the great content from the company.

Bredemarket’s methodology for a website/social media checkup is simple, but thorough. The two major steps are

  • for Bredemarket and the client to agree on the scope of the checkup (for example, should the checkup include the personal LinkedIn page of the company CEO?), and then
  • for Bredemarket to examine six factors as part of the checkup.

While you’re waiting for me to write my list post about six critical items in a website/social media checkup, you can cheat and read the list yourself in my description of the Bredemarket 404 Web/Social Media Checkup.

Incidentally, I can’t quote the length of this service, because the length depends upon the number of pages to check, the percentage of those pages that require a more detailed (rather than cursory) check, and whether there are PDFs or other documents on those pages that also require examination.

Can your business use any of these services?

Now Bredemarket provides other services (you can say that I have a whole…um, list of them), but right now (mid-October) these three services seem to be the most popular. Like I said, I recently proposed all three of them to a single client.

If you could use one of these three services, you can fill out the “Request Information” form at the bottom of each service description (Bredemarket 400, Bredemarket 2800, or Bredemarket 404), or you can contact me in one of the following ways:

If your marketing channels lack content, your potential customers may not know that you exist

[Update, January 27, 2021: a July 2020 study from Demand Gen Report explains WHY up-to-date content is important. I addressed that study in this post.]

One of Bredemarket’s most popular services is the Short Writing Service. It can help small (or large) businesses solve the content problem.

You know what the content problem is. Your business has established one or more marketing channels: a website, blog, email list, Google My Business site, Facebook, Instagram, LinkedIn, Snapchat, Tumblr, Twitter…or many others.

But the marketing channels are useless IF THEY HAVE NO CONTENT.

Or old content.

Or poorly-written content.

Maybe the information on the marketing channel is six months old, or a year old, or nine years old. (Trust me, this happens.) Or maybe there’s content on one marketing channel, but it’s never cross-posted to the other marketing channels for your business.

What are the ramifications of this? If your channels lack content, your potential customers may forget about you. And that’s NOT good for business.

I’ll use myself as a BAD example. In addition to my business blogs at Bredemarket (https://bredemarket.com/blog/) and JEBredCal (https://jebredcal.wordpress.com/blog/), I maintain several personal blogs. One of those personal blogs is Empoprise-NTN (https://empoprise-ntn.blogspot.com/), and that blog is obviously the ugly stepchild of the bunch. Between 2016 and 2019 I authored exactly ZERO posts on that blog. So if someone is looking for authoritative commentary on NTN Buzztime games, they’re obviously NOT going to look to me.

The obvious solution to the content problem is to CREATE CONTENT. Some people have no problem creating content, but others may need some help. They may not have the time (https://bredemarket.com/2020/09/25/when-you-dont-have-the-time-to-craft-your-own-text/), or they may need some help in selecting the right words to say.

Bredemarket can help you solve the content problem, one post at a time. The Bredemarket 400 Short Writing Service (https://bredemarket.com/bredemarket-400-short-writing-service/) uses a collaborative process, in which you and Bredemarket agree on a topic, Bredemarket provides a draft of the text, and the text goes through two review cycles. At the end of the process, you have the text, you own the text (this is a “work for hire”), and you can post the text on your blog or Facebook or wherever you please. Your content problem is solved! And if the post includes a call for action, your potential customers can ACT, potentially providing you with new business.

Speaking of a call for action…

If you would like to talk to Bredemarket about ways to solve your business’ content problem, contact me!

Bredemarket 400 Short Writing Service

(new text of approximately 400 to 600 words)