Most of you don’t know Zhang Yiming.
But you promote him anyway.
If you use TikTok to promote your business, you are sending traffic to tiktok.com.
Zhang Yiming’s website.
Or maybe you don’t use TikTok, but instead promote your business on Instagram, sending traffic to instagram.com.
Mark Zuckerberg’s website.
If you own a business, don’t you want at least some of your traffic to go to your website, rather than their websites?
For example, this blog post attracts people to bredemarket.com, Bredemarket’s website. People who read the post can see other things on the Bredemarket website – who I am, what I do, where I do it, and why things like customer focus and benefits are important.
People who read Instagram posts learn why the metaverse is important to Mark. They don’t learn why you do what you do.
So how can you use blog posts to attract traffic to your website?
I’ll tell you how in a future post.