(Updated blog post count 10/23/2023)
Always take advantage of your competitors’ weaknesses.
This post describes an easy way to take advantage of your competitors. If they’re not blogging, make sure your firm is blogging. And the post provides hard numbers that demonstrate why your firm should be blogging.
Who uses blogging?
According to an infographic using 2017 data, 50% of the top 200 Fortune 500 companies had a public corporate blog.
Which means that half of those companies don’t have a public corporate blog.
The same infographic also revealed the following:
- 86% of B2B companies are blogging. (Or, 14% are not.)
- 68% of social media marketers use blogs in their social media strategy. (Or, 32% don’t.)
- 45% of marketers saying blogging is the #1 most important piece of their content strategy.
- Small businesses under 10 employees allocate 42% of their marketing budget to content marketing.
So obviously some firms believe blogging is important, while others don’t.
What difference does this make for your firm?
What results do blogging companies receive?
In my view, the figures above are way too low. 100% of all Fortune 500 companies, 100% of B2B companies should be blogging, and 100% of social media marketers should incorporate blogging.
Why? Because blogging produces tangible results.
Blogging produces awareness
Blogging is an ideal way to promote awareness of your firm and its offerings. From the same infographic:
- 77% of internet users read blogs.
- Internet users in the US spend 3x more time on blogs than they do on email.
- Companies who blog receive 97% more links to their websites.
- 70% of consumers learn about a company through articles rather than ads.
- The average company that blogs generates 55% more website visitors.
Blogging produces leads
Awareness is nice, but does awareness convert into leads?
- Small businesses that blog get 126% more lead growth than those who don’t.
- B2B marketers that use blogs get 67% more leads than those who do not.
Blogging produces conversions
Getting leads from blogging is nice, but show me the money! What about conversions?
- Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.
- 92% of companies who blog multiple times per day have acquired a customer from their blog.
Take a look at those last two bullets related to conversion again. Blogging is correlated with positive ROI (I won’t claim causation, but anecdotally I believe it), and blogging helps firms acquire customers. So if your firm wants to make money, get blogging.
What should YOUR company do?
With numbers like this, shouldn’t all companies be blogging?
But don’t share these facts with your competitors. Keep them to yourself so that you gain a competitive advantage over them.
Now you just need to write those blog posts.
How can I help?
And if you need help with the actual writing, I, John E Bredehoft of Bredemarket, can help.
- I’ve written more than 500 business blog posts.
- I can create blog content that has an immediate business impact, is easy to reshare, and is easy to repurpose as other content.
- If you are in the identity/biometric industry, my identity blog post writing experience benefits firms who identify individuals via fingers, faces, irises, DNA, driver’s licenses, geolocation, and many other factors and modalities. I truly am a biometric content marketing expert and an identity content marketing expert.
- And if you’re not in the identity/biometric industry, my general content marketing expertise also applies to technology firms and general business firms.
- I ask you critical questions before I start blogging, to ensure you get the right content.
- I collaborate with you throughout the process to ensure the blog post is on target and meets your goals.
In most cases, I can provide your blog post via my standard package, the Bredemarket 400 Short Writing Service. I offer other packages and options if you have special needs.
Authorize Bredemarket, Ontario California’s content marketing expert, to help your firm produce words that return results.
- Email me at john.bredehoft@bredemarket.com.
- Book a meeting with me at calendly.com/bredemarket.
- Contact me at bredemarket.com/contact/.
- Subscribe to my mailing list at http://eepurl.com/hdHIaT.
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