Rhonda Salvestrini and her secret salesperson

I just listened to an interview of Rhonda Salvestrini, conducted by Sumair Abro. During the interview, Salvestrini made the following point:

Content for your business is one of the best ways to drive organic traffic. It’s your secret salesperson because it’s out there working for you 24/7. And it’s evergreen, so not only is it working…day in and day out…it’s available years down the road.

Rhonda Salvestrini
By Luke Rauscher – James Bond (Daniel Craig) figure at Madame Tussauds London, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=86705881

Excellent point. In my 17 years of online writing, I’m consistently surprised when someone contacts me about something that I wrote years ago. The Internet, for better or worse, never forgets.

So if you’re reading this quote in 2029, and the quote inspires you, let Rhonda know.

And if you’re reading this in 2020 or 2021 and are looking for a writing coach to give your enterprise a voice, Rhonda is available to assist you.

(If you’d prefer to outsource the writing rather than doing it yourself, Bredemarket can help.)

Finally, if you want to hear the rest of the conversation between Salvestrini and Abro, here it is. Both the interviewee and the interviewer share many other insights on content creation.

And yes, Rhonda, this blog post has far fewer than 3,000 words, which kinda sorta limits its repurposing.

Or maybe not.

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