Identity/biometrics/technology marketing and writing services
If your prospects don’t know who you are, create customer-focused content that explains how your company can solve prospect problems—and increase awareness of the company’s solutions.
Because product invisibility is (usually) bad.
For the longer, more bombastic version of this post, click here.
And to get my help in content creation, click here.
There’s privacy, and there’s privacy. And this post, unlike the last one, is set on the other side of the Atlantic.
In October 2025, Interpol issued a red notice for the Chief Executive Officer of currency exchange Cinkciarz after Polish authorities charged him with orchestrating a fraud and money laundering scheme.
In May, United States authorities detained the CEO pending a Polish extradition request.
Naturally, the ongoing affair is being heavily reported in the Polish media…minus one teeny tiny detail.
The CEO’s last name.
Polish publications only identify him as “Marcin P.” due to Polish privacy laws.
The U.S. Marshals Service is under no obligation to comply with these laws, and printed the CEO’s last name in its media release. But on the slight chance that a Polish citizen may be reading the Bredemarket blog, I won’t reprint it here.
Of course, Marcin has not been convicted of a crime. But if he is eventually convicted. Polish law WILL allow publication of his last name.
Unless he lodges a request for GDPR “right of erasure,” a right that has been upheld in Luxembourg.
“The case concerns the former president of a trade union organisation from 1985 to 2002, against whom charges were brought for forgery, abuse of trust, fraud and theft. The case involved several million ‘Luxembourg Francs’ (the Euro banknotes were introduced in 2002) and hundreds of victims. The individual had confessed and was sentenced in 2007 for various offences to a prison sentence of six years, with a two-year suspended sentence….
“A TV program was broadcast in 2018, followed by a radio show in 2022. In the meantime, the individual filed a legal request in 2020 to prohibit the media outlet ‘from mentioning the name and publishing the image of the claimant on its TV broadcasts, radio programs, and websites in connection with its activities related to […], under penalty of a fine’….
“[T]he Court of Appeal found that the dissemination of the image and the publication of the name and surname were not necessary to achieve the goal of information.”
To date, I know of no case in the United States in which a convicted criminal’s name has been suppressed.
To date.
Here’s another instance where I take an old post and completely contradict it. Flying against the flock, as it were.
But before I launch into the topic of this post, I want to share a video that Daniel Solove originally shared. The video was originally created by Apple to emphasize the privacy features of its Safari browser. Just the Safari browser, not anything else like, say, where your car is.
The title of the video just coincidentally happens to be “Flock.”
And now for something completely different.
You may remember my March post “When is a Law Enforcement Camera a Law Enforcement Camera?” The post concluded as follows:
“Basically, Flock Safety is controversial, and some people are going to oppose ANYTHING they do. Even when Flock Safety technology protects people from dangerous drivers.
“My view is that if a camera is used by a law enforcement agency, and there is no law prohibiting the law enforcement agency from using a camera for a particular purpose, then the agency can use the camera. There appears to be no such law in Georgia, so I’m not bent out of shape over this.
“What are your thoughts? Is this a privacy violation?”
I received a comment on the March post that felt my “particular purpose” comment ignored the fact that the cameras can be used for other purposes…and ARE being used for other purposes. Without a search warrant. Here are a few excerpts from the comment:
“Every single one of these cameras takes images of every vehicle passing by on public roadways, even ones that are not owned or driven by a suspected criminal or the vehicle itself being suspected of being involved any crime. From there the images are processed by AI software logging the vehicles description and license plate number, along with the location of every one of the cameras that captured the same vehicle passing by along with a date and time of each passing, then that data is logged into a searchable database that can be searched by law enforcement up to 30 days (less or more in some places) without needing a search warrant signed by a judge….They can just search for anyone’s vehicles data regardless if there’s probable cause or not to do so.
“Law enforcement require a warrant prior to putting a GPS on someone’s vehicle, they are required to get a warrant before getting a persons cell phone ping and gps data from a mobile phone service company, but these systems are trying to be a loophole and pass any warrant requirements but provide the same type of private data that the other techniques require a search warrant for.”
The only comment I’ll offer is that it’s wise to make a distinction between how the cameras should be used and how the cameras are potentially used. Assuming that a law enforcement officer can search the database without a warrant, I believe that the officer should have probable cause to do so. The officer should not use a Flock database to stalk a romantic interest.
“In March, for instance, an officer resigned from the Milwaukee Police Department after allegedly using the department’s network of ALPRs to track his romantic partner and one of the partner’s exes nearly 180 times over a two-month period. His misconduct surfaced only after his victims looked up their license plate numbers on HaveIBeenFlocked.com, which collects Flock audit data that some local governments have made publicly available. MPD subsequently revoked most officers’ access to the Flock database.”
And so I ask you, again. What are your thoughts? Is this a privacy violation?
I know a guy.
Two weeks ago, I thought it was a mistake to prioritize daily fires over long-term strategic planning. But blog posts are ephemeral (like AI agents) and a conversation with Google Gemini made me realize I had it backward.
On May 12 I wrote a post entitled “Is Your Identity/Biometric Firm Too Busy Putting Out Fires to Install a Sprinkler System?” Its thesis:
“Your identity/biometric firm needs experienced product marketing contract help because you are drowning in work. But because you’re drowning in work you can’t take the time to set up that contract.”
I won’t get into the resolution of the post, but note the inherent value judgment contained within the content.
So if the prospect takes the time to sign that contract with Bredemarket, I will ensure that the process is as frictionless as possible. I already know the identity/biometric terminology, and Bredemarket’s “seven questions” process removes the need for you to develop a briefing book for me.
Nice and stable, like installing a sprinkler system.
Something that a sage would write.
But then I began asking questions—in this case, with Google Gemini. Not with the distinctive Bredebot persona, but with Gemini’s natural voice. And as I engaged in a messaging and positioning dialogue, Gemini hit me between the eyes with this observation.
“[Bredehoft] notes that many biometric firms are “too busy putting out fires to install a sprinkler system.”
“The “Fire” is an immediate, looming RFP deadline….A consultant like Bredehoft is brought in as an emergency firefighter to secure that short-term win.
“The “Sprinkler System” is long-term product marketing (building consistent messaging, positioning products, and writing educational white papers)….
“[C]onsulting clients are notoriously reactive. They are far more likely to open their wallets for immediate help with an active proposal than for long-term strategic brand-building.”
Then it hit me.
The firefighter is the GOOD guy.
Prospects call in a consultant because they want something yesterday and, as my home page phrases it, “don’t have the time to craft their own content.”
And not just proposal content with money on the line as Gemini explained. Maybe the prospects need a blog post right now; no immediate contract, but invaluable positioning. Or maybe they even need an emergency analysis. (Hey, it could happen.)
When you’re in the middle of a fire, you don’t have time to train a rookie. I already know the identity world, so we can get straight to bailing out your firm.
I will fight your fire, and then maybe later on we can discuss more strategic topics.
But first we need that pesky contract, or the equivalent. (“John, we’ll pay you $500 net 15 for that blog post.”)
But first let’s put out the fire. Contact Bredemarket today to get it done.
And here is a postscript for the kids who don’t know why I was talking about gasoline earlier.
Or why right now.
Trade shows for outdoor-grade access control devices can be fun. When I attended an ISC West conference many years ago, our booth staff occupied ourselves with dropping steel weights on biometric access control devices.
Because that’s cool.
And that’s an effective way to prove that access control devices can survive harsh environments.
Of course there’s a standard for impact resistance (IEC 62262), and Stratasys explains how the “IK” ratings work and are applied. In essence, the tests involve…dropping steel weights. It’s science, folks.
“The test apparatus includes pendulum hammers or steel spheres of different weights (from 0.25 kg to 5 kg) that strike the device with precisely measured kinetic energy.”
The impact energy is measured in joules, and the higher the joules that resist impact, the higher the IK rating. A few applications and examples:
Now we could wish that our smartphones were IK10, but we wouldn’t want to pay the premium price for it. So we reduce our expectations to fit our budget. But not too much: putting an indoor device at a building door is false economy.
Bredebot and I were chatting one morning when he suddenly used the word “agitated.” This powerful word caught my ear for two reasons.
Having used targeted content to agitate stagnant tech prospects—a method that has generated millions of dollars for nearly two dozen firms—I see precious little agitation or urgency in the tech prospects…or in the companies that serve them.
Bredemarket can help those solution providers act by offering my content, proposal, and analysis services…so their prospects will act and buy.
I have made millions of dollars for firms. Let’s collaborate on product marketing so you can convert prospects and make money also.
Before I write a word of text for you, I get agitated and urgently seek answers to critical questions about you, your company, and your product or service. Here are the seven critically important questions that I ask.
After receiving the answers, I get agitated and act. First draft within 3 to 7 days, depending upon length.
Then you get agitated and act. Responses within 3 to 7 days, moving urgently forward.
Between our mutual agitation society, the prospects learn about your solution within days…not months or years.
To go forward and move ahead—it’s not too late—schedule a free meeting with me right now to start the process to creating conversion content. Visit the page “Stop losing prospects! Use Bredemarket content for tech marketers.”
My latest Google Lyria song experiment surprised me.
I was playing back the song I had created when I noticed that the new song was longer than the standard 30 seconds. In fact, it was a full length three minute song, something only previously possible with paid versions of Lyria.
So I adjusted my prompt to take advantage of the length.
It’s probably no surprise that my latest Lyria song doesn’t touch on a couple who is never ever ever getting back together. Instead, I focused on the ICAO Doc 9303 “neutral expression” requirements I discussed in passing in this October 2025 post.
“But in one of those oddities that fill the biometric world, you can have TOO MUCH expression. Part 3 of International Civil Aviation Organization (ICAO) Document 9303, which governs machine readable travel documents, mandates that faces on travel documents must maintain a neutral expression without smiling. At the time (2003) it was believed that the facial recognition algorithms would work best if the subject were expressionless. I don’t know if that holds true today.”
That should make for a catchy song, shouldn’t it? Judge for yourself in the song “Neutral Expression.”
Wonder if the woman liked it.
She did!
In business there’s something called a “Type 2 decision.” Because of my biometric background I shy away from the term (which means “false positive” in biometrics) and prefer to use the term “two-way door decision.”
If you’ve been through an airport security checkpoint, either entering or leaving a security area, you know that you can only go one way.
But other entrances and exits DO allow you to change your mind.
“The [two-way door decision] concept was introduced by Jeff Bezos in his Amazon shareholder letters, using the metaphor of walking through a door. With a two-way door decision, you can walk through the door, see what’s on the other side, and if you don’t like it, you can easily turn around and come back through. If you make a suboptimal two-way door decision, you don’t have to live with the consequences for long—you can reopen the door and go back through.”
Amazon Fresh is not a good example.
While in the end the original decision was reversible, the reversal was not without pain. The rise and fall of Amazon Fresh took years. (Technically less than a year in Upland, if you don’t count the years of planning, but still a long time.)
But what about trying a new product marketing idea? While some ideas, such as pricing a luxury car at one dollar, can cause permanent damage, others can easily be reversed.
I’ll use Bredemarket as an example. Back in 2020 I was heavily pushing my Bredemarket 404 Web/Social Media Checkup. While it remains on my website, I haven’t promoted it in years. I could certainly still do it (and did it for one client), but while it parallels my analysis strengths, I find other areas (such as market and competitive analysis in the biometric industry) much more satisfying and financially rewarding.
On the other hand, I DID pull my editing services from the Bredemarket website. That’s not rewarding at all.
But what if YOU want to try a new product marketing idea and see if it resonates with your prospects?
Now you could go through an entire tiered go-to-market launch,
Or alternatively, you could send up a trial balloon such as a blog post, a social media post, or a data sheet.
Then measure the results.
Because of my “I ask, then I act” bias, I gravitate toward these trial balloons. As long as the idea doesn’t kill your company, why not try it quickly, rather than paralyzing yourself by repeated inaction?
Are you ready to launch a trial balloon, but need some help with the helium? Set up a meeting with Bredemarket and we can discuss your options.
Andrew Austin at Sardine has written an eye-catching blog post that discusses a fraud ring exhibiting unusual patterns.
Austin’s post discusses an example of the latter.
In this particular case (Example 3 of 3), a gig economy company had discovered a fraud ring operating out of Bangladesh, but the identities were those of real people. The investigator noticed something right off the bat:
“When we looked into it, something was off: all of the locations seemed to be clustered in a few small towns.”
But wait…it gets better.
“The fraudsters were going door-to-door and signing up anyone who was willing to share their information….
“Dozens of routes snaked through neighborhoods where new accounts were being created, each of them running from North to South and then back to their starting point on the next street over.”
It turns out that the fraudsters were going down each street, paying people to borrow their identities, and then moving on to the next street.
In Bredemarket’s view, this raised alarms surrounding two factors of identity verification and authentication.
Now even if you don’t believe that “somewhat you why” is a real factor (Sardine prefers to talk about “device and behavior intelligence“), it’s clear that fraudsters were using the identities of real people to engage in a massive fraud scheme.
Look at the patterns, and you can discover from unusual ones.
And if you’re wondering why I discuss SIX factors of identity verification and authentication (rather than five or three), check out my ebook “Proving Humanity: The Six Factors of Identity Verification and Authentication.”
You probably don’t care about Anguilla…even though you do.
Anguilla is a British Overseas Territory in the Caribbean, just north of Saint Martin. Its capital is “The Valley.” The main island is no more than three miles wide at any point, and the population is just a little over 15,000. Originally the site of a Dutch fort, the English first settled there in the 1600s. Allied with Saint Kitts and Nevis for portions of its history, Anguilla became its own territory in 1980, settling into an economy of tourism as well as offshore incorporation.
As today’s internet developed, the practice of assigning two letter codes to country domains also developed. The big boys, like “.us,” got their country codes in 1985. It wasn’t until 10 years later that the territory of Anguilla got its own root level domain—the two letters “.ai.”
But other than Anguillans, no one cared about a domain that sounded like someone emitting a high-pitched scream.
Then they did, when companies became attracted to the domain. Not because of Anguilla itself, but because of artificial intelligence.
Anguilla itself does not manage the .ai domain. In 2024, the government signed a five-year agreement with U.S. company Identity Digital for domain management. 2025 registrations brought the country US$85.3 million, providing much of the territory’s revenue.
Now THAT’S the way to make money from AI.
Bredemarket