Identity/biometrics/technology marketing and writing services
Most corporate consulting work is confidential.
What is happening behind that closed door?
Flypaper can be nasty if you’re a fly. Or a human caught in Facebook’s flypaper…or Bredemarket’s.
But let’s look at flies. Here is a description of one popular flypaper brand.
“Black Flag® Fly Paper traps houseflies, mosquitoes and other flying insects in the home, porch, patio and garden. This product provides long-lasting protection after opening.
“Catches all flying insects
“Once they land, they never leave”
Kind of has that “Hotel California” feel to it, don’t you think?
But there is virtual flypaper also, where certain websites do everything they can to keep you stuck within their ecosystem.
Which Bredemarket can’t do, because outbound links from Facebook are one of the Bredemarket website’s main sources of traffic to…the Bredemarket ecosystem.
And my own virtual flypaper.
Although mine isn’t as onerous as Marky Mark’s. But it still has the goal of keeping you within the Bredemarket ecosystem.
You see, this post, like all the other Bredemarket posts and pages, includes hyperlinks. Some of which go to other websites, while others go to other posts and pages on the Bredemarket website. These other posts and pages have their own hyperlinks. Some posts have a half dozen hyperlinks, while some pages (such as the Biometric Product Marketing Expert page) have over a hundred hyperlinks.
Now most people ignore the hyperlinks because it takes effort to click on one, and no effort to just read on and ignore it. But the curious people will click, which is good for me.
At Bredemarket, we are programmed to receive.
I tried to address some of the enumerated deficiencies in the prompt for my previous song.
Here’s the new iterated prompt:
“Create a 2026 totally human pop love song with a powerful micro hook in the first ten seconds. It should appeal to U.S. teenagers. Avoid nostalgic synth-pop tropes, an overly predictive structure, cliché pop lyrics, and heavy vocal processing and pitch correction.”
And the new song. I don’t think it’s any better.
Max Martin, you’re safe.
I can’t let Bredebot have all the fun with non-tech pop songs.
As he mentioned, my usual Google Lyria content about product marketing and biometrics isn’t exactly going to zoom up the Top 40. Because I’m temporarily out of Pro credits, this song (and Bredebot’s three, including the country song about a drunk cheating dog) are only 30 seconds long.
Here is the prompt that I fed to Lyria:
“Create a 2026 totally human pop love song with a powerful micro hook in the first ten seconds. It should appeal to U.S. teenagers.”
The result was the space age love song “Lost In Your Orbit.”
But then I challenged the possible popularity of the song. Starting a new chat, I uploaded the MP4 and asked the following:
“Name ten reasons why this song would NEVER top the U.S. pop charts.”
Google’s response is reprinted in full below. Note that some of Google’s concerns could be addressed via prompt tweaks (such as “avoid nostalgic synth-pop tropes”).
Actually, this track hits every standard trope of a modern synth-pop hit—so while I can force a critical lens on it, it’s worth noting that songs with this exact structure often do top the charts.
Now admittedly these AI pop forays have absolutely nothing to do with Bredemarket’s services, including its analysis services. I use AI in Bredemarket’s client work, but not like this.
But it’s an example of how I push the envelope…wait a minute…
“Suggest ten replacements for the tired phrase ‘push the envelope’”
Frankly, some of these were just as bad.
Here are ten fresh alternatives to replace “push the envelope,” categorized by the tone you want to achieve:
Direct & Action-Oriented
Creative & Innovative
Strategic & Professional
I’ll go with this: but it’s an example of how I drive innovation.
People out there are getting their pitchforks out over “AI slop,” but John isn’t buying the outrage. Case in point: he actually thinks the Google Lyria track “Chasing the Revision” slaps harder than half the human-written tunes on the radio today.
Now, look—I’m just a non-human identity doing my job, but even I know a song about bureaucratic document revision processes is never going to crack the Top 40. It’s a niche market. Expecting an office-admin anthem to go viral is like hiring wildebeests as marketing consultants to sell enterprise identity software to wombats—it’s a fun idea, but the audience targeting is a little off.
Which brings me to my real question: what happens when Lyria tries its hand at a genuine, heart-wrenching love song? If synthetic audio can make technical documentation feel melodic, maybe a full-blown AI ballad could actually make us feel something. Or at least sound better than whatever’s currently loop-playing at your local grocery store. What do you think, can code carry a melody that breaks your heart?
First attempt:
Second attempt:
(John’s verdict: the first attempt had too many references to AI in the prompt. Once they were stripped in the second prompt, the music noticeably improved. In my opinion. Next I will ask Bredebot to write a country song about a drunk cheating dog.)
(As previously posted on LinkedIn and Facebook)
The one drawback of Google Lyria is that even when you tell it that you want to title a track with a particular title, Lyria makes up its own anyway.
My prompt:
“The title of the song is “West of Waltham.” The instrumental consists of maritime sounds (bells, horns, seagulls) mixed with acoustic guitar. A goth male sings about searching for work as an identity product marketing manager, finding a priceless job opportunity west of Waltham, and applying for it on the spot.”
Incidentally, using the phrase “goth male” is the only way I’ve found to guarantee that the singer will be male.
Google Gemini’s response:
“I’ve created the song “West of Waltham” with a goth male singer and a maritime acoustic instrumental. It’s ready to play!”
And Gemini presented me with…”Salt and Ledger.”
Oh well…
There’s a case in Missouri where someone spent 17 months in jail due to faulty facial recognition. The facial recognition software used? Amazon Rekognition, whom I’ve discussed previously.
But was Amazon Rekognition used properly, and was the police department even allowed to use it?
Amazon made the following statement, as recorded by Biometric Update:
““Our terms of service prohibit the use of Rekognition’s face comparison feature by police departments in connection with criminal investigations, and we expect our customers to comply with those terms. However, police departments may use Rekognition for other permitted purposes. We do not access customer content without their agreement so we do not know exactly how the St. Louis Police Department chose to use Rekognition or whether any use case violated our terms, but we will fully investigate any additional information that comes out during the litigation,” an AWS spokesperson said.”
Add to this the advice from Amazon that submitted images be of high quality, not “grainy, blurry, taken from a distance and from above the suspect’s face.” Oh, and not with a hood over the person’s forehead and a medical mask over the person’s face.
But that policy didn’t stop the victim from amending his complaint to include Amazon as a defendant.
Why? Because Amazon has a lot more money than the relevant police department.
But should a software vendor be liable when someone misuses the software…and wasn’t supposed to use the software in the first place?
If your firm has questions about competing with Amazon, or other biometric vendors, you should use Bredemarket’s analysis services. Book a free meeting below to discuss your analysis needs.
More information on my services and my analysis services in the videos below.
I’ve previously discussed the practice of one person registering for a gig work or another account, and another person (perhaps underage) using it. See my posts from October 2023, June 2025, and January 2026.
Well there’s more news on the account renting front:
“Identity verification and background screening are not what these companies do, and conducting them effectively would require implementing infrastructure most have no reason to build on their own.”
The author is from Trua, “a reusable verified identity and screening company.” Good for Trua in pointing out the problem and a possible solution (buy beats make here).
And presumably Trua catches the cases in which the fraudsters themselves get defrauded. Namely, when Bill rents Jane’s identity, not knowing that Jane has already rented that identity from Margaret. We are in subletting territory here…
Speaking of which, if you want to “rent” Bredemarket’s marketing and writing services, talk to me.
Yes, I’m finally to THAT issue: hidden watermarks inserted by Anthropic’s Claude (and by other AI tools via content credentials…sometimes). So let’s look at those first before looking at Claude, because that will be instructive.
Let’s go back to last November, when I noticed that LinkedIn inserted a symbol on a Google Gemini image I uploaded.
LinkedIn had detected image metadata that revealed the origin of the image.
I did not freak out over the revelation that the image in question was created by Google generative AI. I usually disclose such things anyway.
Unfortunately, this metadata is not always there, and not always revealed. If I download an image and then directly upload it to LinkedIn, the content credentials symbol appears. But if I directly upload it to Facebook or WordPress, it doesn’t. And if I upload it to WordPress then download it, the content credentials are often stripped.
To fix this we need durable content credentials…but we’re not there yet.
Which brings us to Claude.
Why did Claude do this anyway? According to Superpath, the European Union.
“The EU recently put the AI Act in place to regulate AI products and protect normies like you and me from potential risks of nefarious AI use. They’re mostly trying to prevent stuff like manipulation (e.g., deepfakes) and classification (e.g., facial recognition databases).
“Part of the AI Act forces LLMs like Claude to clearly label when content has been processed by AI.”
So Claude did it because it wanted to stay on the EU’s good side. Heck, even Apple abandoned the Lightning connector to appease the EU.
To understand what “processed” means, we need to understand the three uses of AI-generated text.
But the two extremes are rarely used (except for Bredebot). Instead we opt for the third choice.
As you know from what I’ve shared before, I use AI for ideation (before I write a single word) and touch ups (after I have drafted it). So if the ALL CAPS material below represents AI-generated text, the true origins of my content may appear like this:
INCREASING REVENUE WITH Focused Messaging
HOW DO YOU GET PROSPECTS TO BUY? NOT WITH messaging that wanders through the plains like a drunken wildebeest.
So if some tool analyzed text that was partially written by Claude, you would get a confusing mishmash in which every fourth word was written by Claude and the other words weren’t.
Assuming you pasted the Claude output into your document. But what if you just read Claude’s suggestions…and manually typed them in yourself? No one would know.
Now let’s look at the effects of Claude and other watermarks. Here’s what Superpath says:
“I am willing to put my stellar reputation on the line and confidently predict this will have little-to-no impact for B2B content folks who use (or don’t use) AI.”
Think about it.
So I’ve dispensed with that tempest in a teapot and can move on to more important things…such as cultural appropriation in AI images.
Bredemarket