Identity/biometrics/technology marketing and writing services
When writing your case study, your results can be benefits realized by the various stakeholders.
Bredemarket writes case studies. Not for kinetic dance-floor crosswalks (yet), but for leading products and services from identity, biometric, and technology firms.
Do you want case studies that resonate with your prospects? Talk to Bredemarket.
An effective case study resonates with its readers.
I’m not the only biometric expert. Another one offered a comment on a Flock Safety social media post of mine.
“It seems odd to me how quickly people can ignore that license plate readers have helped law enforcement find abducted women and kids, and to identify and track murderers. If misuse is the problem, then mandate a 1 yr. jail term for any police personnel [who] misuse the device.”
Cody Morelock got himself in trouble with police in Ohio in June.
“Cody Morelock was accused of damaging the camera on Mount Carmel-Tobasco Road near Glenrose Lane on June 13, according to Union Township police.
“Investigators alleged Morelock removed bolts securing the camera system, bringing down the camera, solar panel and support pole before destroying the equipment.”
Oh, and one more thing. The camera was a Flock Safety camera.
Morelock was identified by other cameras, and his case was brought before a grand jury. (I don’t know why it went to a grand jury rather than having a district attorney file charges directly. Someone enlighten me.)
The grand jury took a surprising action.
“A Clermont County grand jury declined to indict Morelock on felony charges.”
Huh? There was evidence that suggested Morelock did the deed, and the grand jury said, “So what?” Which is rare; grand juries usually indict.
Now theoretically the prosecutor can bring the case before another grand jury, or could directly file charges and bypass the grand jury altogether. But the actions of THIS grand jury suggest that the DA might not get a conviction. And DAs hate to lose.
And Flock Safety probably wouldn’t file a civil case against Morelock. The damage was around $1,000, and it would cost much more than that to file.
So we’re going to see trending stories about destroying Flock Safety cameras—if not total destruction, then less lethal actions such as bagging the cameras.
Maybe it will become a TikTok challenge.
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Let me quote from that last post, from July 2025:
“Bredemarket is targeting tech CMOs with the specific problem of needing help, or a push, to create the marketing content their firms require. Before your competitors steal your prospects from you. You know what you need: perhaps awareness (who you are), perhaps consideration (why your competitors suck). And you will get it through case studies, or blog posts, or white papers, or LinkedIn articles, or proposals, or something else.”
I talked about this song before, and discussed what’s behind it on my personal LinkedIn account. But if you’re interested in the audio track, here it is.
I can create them.
Soon.
Can you let generative AI edit your Word document? Sure, if Track Changes is on. But there’s a cost.
I had a multi page Microsoft Word document, originally written by a client and subsequently edited by me in two separate sessions. This version, 1.2, desperately needed a sanity check—analysis, if you will.
I wanted to use a tool to perform the work, but I didn’t want the tool to just make the changes on its own. All I need is one buried hallucination and my client’s credibility would be ruined.
So I told the tool that I wanted to create a version 1.3, and to compile a list of suggested changes for my review, describing the two sets of hungry people for portions of the document, and capping the list of suggested changes at 40.
It created a list of 38 suggested changes, within my self imposed limit.
But before I could review the list, the tool asked me a question (paraphrased):
“Do you want me to apply the changes and create a marked up version 1.3?”
Those words “marked up” gave me joy. If you haven’t worked with Microsoft Word, it has a “Track Changes” feature to let you know every change someone (or something) made to a document. You can either accept them or reject them.
For me it was the best of both worlds. The tool could automatically make the changes without forcing me to make them manually. And I could review its work.
So I let the tool make the 38 changes, and I waited. And waited. (And spent an inordinate amount of tokens.)
But the tool delivered my 1.3 document, all marked up.
I accepted most of the changes, with one major exception.
You see, in my first round of manual edits I had changed most of the section numbers, failing to realize that the text included hard-coded references to the old section numbers.
But all in all the markup looked good, was accurate, and saved me and my client time. But it did have a cost.
Now I just have to decide when to spend tokens and let the tool create a marked up version.
By the way, here’s a video summary.
Of course, my view of generative AI use falls within these two extremes.
Yet in reality, my use or non-use of generative AI is extremely inconsequential. The much more important factor is my expertise in identity, biometrics, and technology.
If you want to harness that expertise for your firm, talk to me.
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