Identity/biometrics/technology marketing and writing services
I went ahead and created my original concept of this reel.
The third version, using Frank Zappa’s “A Little Green Rosetta,” was only created as an Instagram story and will therefore disappear from public view by Tuesday evening.
I guessed that’s supposed to encourage you to subscribe to the Bredemarket Instagram account, but I don’t think Green Rosetta is a strong selling point. Too bad “Watermelon in Easter Hay” doesn’t fit the reel subject matter.
Online games can conceal all sorts of things. For example, back in 2020 a 12 year old allegedly received this message in a chat on the Roblox online platform:
“You’re 12, I expect you to be a little slow on the upbringing, but soon I’ll corrupt you beyond your wildest dreams.”
This chat message wasn’t from another 12 year old, but reportedly from an adult man known in Roblox as “Doc,” with the purported legal name of Jadon Shedletsky. “Doc” was known to have made similar comments publicly, such as self-referencing as “the old man with kids in his basement.”
But “Doc” wasn’t Jadon Shedletsky. He was in reality Arnold Castillo, and several years later was sentenced to 15 years in federal prison after pleading guilty to Transportation of a Minor with Intent to Engage in Criminal Sexual Activity and Coercion and Enticement of a Minor. In additon to Roblox, Castillo used Discord and Instagram to communicate with the girl, and Uber for the “transportation of a minor” part.
Understandbly Roblox and the parents of Roblox’s youthful users don’t want the kids to strike up chats with people like Castillo. So Roblox is limiting chats between young kids and adults.
“[O]ur age check requirement to chat, which launched in select regions in early December, is rolling out globally wherever chat is available. Users in the U.S. and select regions will see in-app prompts asking them to complete an age check to chat with others. Over the next week, these prompts will roll out to all regions where chat is available.”
But how do you enforce such rules when kids normally don’t have identification?
According to Biometric Update, with age estimation.
“Roblox uses facial age estimation (FAE) technology from Persona for its Trusted Connections feature, which requires users to do an age check before they can interact with others on the platform….
“The technology used by our vendor, Persona, has been tested and certified by third-party laboratories. The age estimation models used achieved a Mean Absolute Error of 1.4 years for users younger than 18, based on testing by the Age Check Certification Scheme in the UK.”
There are differences between age verification and age estimation, but there are also times when you can only use one or the other.
As biometric product marketing experts know.
Remember Jane, my Instagram AI influencer?
Well, I received this notification on Instagram:
“Your Al JaneCPAInfluencer is now private because it goes against our Al Studio policies. Please edit it and submit again.”
Naturally I wondered what the violation was. I was directed to the policies at https://aistudio.instagram.com/policies/.
Which part of the policy does Jane violate? That’s a secret…yet another example of “you violated our terms, but we won’t tell you the specifics; YOU figure it out.”
So, since I can still access Jane myself, I asked her. AI is supposed to help you, after all.
“What portion of the Meta AI Studio Policies do you violate, Jane?”
Her response:
“I can’t respond because one or more of my details goes against the AI Studio policies.”
That answer caused me to wonder if Jane would respond to anything.
“Who is Bredemarket?”
“I can’t respond because one or more of my details goes against the AI Studio policies.”
So is it critically important that I spend a lot of time figuring out what the violation is? Um…no.
But I’m curious how this interaction will affect the ads that Meta will present to me later this year.
Inspired by the Constant Contact session I attended at the Small Business Expo, I wanted to conceptualize the Bredemarket online presence, and decided to adopt a “planet with rings” model.
Think of Bredemarket as a planet. Like Saturn, Uranus, Neptune, and Jupiter, the planet Bredemarket is surrounded by rings.
The closest ring to the planet is the Bredemarket mailing list (MailChimp).
The next closest ring is the Bredemarket website (WordPress).
Moving outward, we find the following rings:
While this conceptualization is really only useful to me, I thought a few of you may be interested in some of the “inner rings.”
And if you’re wondering why your favorite way cool platform is banished to the outer edges…well, that’s because it doesn’t make Bredemarket any money. I’ve got a business to run here, and TikTok doesn’t help me pay the bills…
For background, see https://bredemarket.com/2025/10/01/messing-up-meta-data-via-the-meta-challenge/
I confess that Meta AI’s cluelessness often amuses me. I need to start collecting examples, but it is often off the, um, mark.
But if you REALLY want to confuse Meta AI, participate in Bredemarket’s “Meta Challenge”:
Meta Challenge: at least once per day in October and November, go to Facebook and/or Instagram and ask Meta AI the most inane questions you can think of.
And feel free to ask these inane questions of Bredemarket’s own two Instagram bots.
Because we all want to know who is the best Osmond brother.
And Mark Zuckerberg’s shoe size.
Now since Bredemarket’s readers are of above average intelligence (and also have extremely magnetic personalities), you are probably asking why I am promoting this activity.
Simple reason: the data we feed to Meta AI in October and November will be used in December, according to PYMNTS.
Meta will begin using people’s conversations with its artificial intelligence to create personalized ads and content.
The change is set to go into effect Dec. 16, the tech giant announced Wednesday (Oct. 1),
If you are concerned about the Really Big Bunch knowing too much about you, feed them false information just to confuse them.
And maybe you’ll get some wild entertaining ads in return.
And if they complain that you’re intentionally messing up their algorithms, tell the Really Big Bunch that you’d be more than happy to provide the REAL data.
For a price.
I just created a new reel for my Meta social channels, but in the process invented the Bredemarket t-shirt.
If I didn’t insist on shirts with pockets I’d consider printing some.
No strategy, tactics, or content? Contact Bredemarket. bredemarket.com/mark
In case you missed it, here is the Instagram reel that I repurposed from my Friday post “How Does It Feel?”
For the past few months I have been posting some of Bredemarket’s reels on Flip, but my (mostly) business-related reels didn’t resonate with Flip’s consumer-oriented audience.
(Which makes my posting life easier, to be honest, but I will keep the app on my phone for a bit just in case someone with money buys the company’s assets.)
Is Instagram next?
No, seriously.
What if you based your entire business model on a single social media channel…and it suddenly disappeared?
I’m looking at you, TikTok people.
If you thought that my Instagram bots JaneCPAInfluencer and her counterpart N. P. E. Bredehoft were wild…
…wait until you see the experiment that I’m unleashing tomorrow morning at 8:15 am Pacific Daylight Time.
And to understand why I’m conducting this experiment, see my post scheduled for tomorrow morning at 8:00 am Pacific Daylight Time.
So what is my experiment? Hint: it breaks one of my rules I set for myself in a June 2023 LinkedIn article.
More to follow.
Bredemarket