Tag Archives: biometric

How Will You Finish That Project?

Biometric marketer, it’s September. How will you ever finish that critical project before the end of the year?

You know, THAT project. The one that you wanted to complete by the end of the year. But your staff is overwhelmed with other tasks. And the people on Upwork don’t understand biometrics.

I guess that dropping the project is an option, but why not get a budget and find a consultant?

Getting a budget

This is the hard part. Because if you want to complete your project, you have to start now. And you have to allow for delays.

The first delay is in kicking off the project. Theoretically you can kick it off in a week, but in reality it’s going to take a month. Because reasons.

YOU: Boss, we have to get this project done. I need the budget for a consultant and need it now.

BOSS: Sorry, but I’m headed out of town tonight. Talk to me next week.

YOU: Boss, it’s next week, and I really need to kick off the project.

BOSS: I need Sandra to approve, but she’s in Paris this week.

So you give up on that track for a moment and look at finding a consultant.

Finding a consultant

Which turns out to be surprisingly easy. Because if you need a consultant to help you complete a biometric marketing project, there’s one clear choice. Me. John E. Bredehoft of Bredemarket.

But won’t it take forever to discover what Bredemarket can do, how Bredemarket does it, and how much it costs?

It will take you…less than two minutes. Watch the video.

Bredemarket: Services, Process, and Pricing. Revised 10/28/2026.

And if you can’t spare two minutes, my hourly rate (as of September 2026 for “Bredemarket 4000”) is $100/hour, net 15, billed weekly.

But wait: you still need the budget.

Finish that project with Bredemarket.
Google Gemini.

Back to getting a budget to finish that project

YOU: Boss, did you talk to Sandra?

BOSS: Sandra wants to know if we can find someone.

YOU: So how about this? What about someone with over 30 years of biometric experience from Incode, IDEMIA, MorphoTrak, Motorola, Printrak, and over a dozen biometric consulting clients who can provide all these services to us?

Compelling CONTENT Creation

  • Blog posts. Among other projects, I’ve authored a multi-month blog series to attract business to a client. 
  • Case studies and testimonials. Among other projects, I’ve written a dozen case studies to justify a firm’s capabilities to its projects. 
  • LinkedIn articles and posts. The multi-month blog series was designed for repurposing as LinkedIn articles. 
  • White papers. My white papers have made the case for the superiority of my clients’ products and services.

Winning PROPOSAL Development

  • Proposal services (managing, writing, editing, other). My proposals have won business for Bredemarket clients and for my former employers.

Actionable ANALYSIS

  • Analysis services. My market, product, and competitive analyses for Bredemarket clients and former employers have not only gathered necessary information and insights, but have also suggested a path forward.

What are the alternatives to finish that project?

BOSS: Bredemarket sounds good, but we need options.

YOU: Boss, frankly the options aren’t good. Let’s spend three minutes looking at them.

Considering Bredemarket.

BOSS: You’re right. Let’s talk to this guy. Schedule a meeting.

Google Lyria. Public Domain.

Biometric News FOMO: What Did You Miss Last Week?

“Biometric news FOMO” (fear of missing out) occurs when a major biometric news story hits the wires and you know nothing about it.

Here at Bredemarket, I try to help.

I try. Google Gemini.

I try to fill the biometric news FOMO gaps for you at Bredemarket. Not just with breaking stories, but items that will be stories in the future.

A huge biometric bid. A not-so-huge biometric book. Changes in bank identification. Changes (maybe) in New Jersey courts. Tyranny trees. Identity Day.

Did you miss any of these stories? Read on.

Conquer biometric news FOMO.
Conquer biomertric news FOMO. Google Gemini.

Biometric bid due date FOMO

Take the Department of Homeland Security biometric capture device procurement (70RDA126R00000001): $440 million for finger, face, iris, palm, and multi-modal devices. So potentially up to five proposals, two volumes per proposal, two tabs per volume. That’s a lot of tabs.

Google Gemini.

Originally released Thursday September 10, the published due date was Friday, September 18 at 7:00 am Pacific. All the bidders waited for an extension announcement, which finally arrived less than half an hour before proposals were initially due. As I write this, bidders don’t have the real due date yet, other than it wasn’t due last Friday after all.

Biometric book FOMO

That last story was covered by Biometric Update. This next one understandably wasn’t.

Because Biometric Update concentrates on the biometric factor of identity verification and authentication. It occasionally touches on other factors, but not all six.

The cover of "Proving Humanity: The Six Factors of Identity Verification and Authentication" by John E. Bredehoft, Bredemarket.,
My book.

I do, which is why I plugged my book again. “Proving Humanity: The Six Factors of Identity Verification and Authentication” is for sale.

Banking digital identity FOMO

For a variety of reasons, ranging from detecting fraud to detecting terrorism, your bank or financial institution often asks you for your government identification. For example, your driver’s license.

But the Department of the Treasury clarified that instead of taking your wallet out of your pocket, you can use the wallet on your smartphone.

Google Gemini.

Yes, banks can now accept mobile driver’s licenses, making things easier for banking customers. After all, we may leave our wallets at home, but we tend to keep our smartphones with us.

New Jersey court fingerprint acceptance FOMO

Unlike the stories above, there were NOT any updates on Judge Carmen Messano’s forthcoming evidentiary hearing. This hearing, when held, regards the acceptability of fingerprints as evidence in New Jersey courts. It was mandated as part of State v. French G. Lee.

Google Gemini.

Nothing yet; Messano just officially started this month. But something will happen, so I’m tracking it.

Tyranny trees FOMO

If you haven’t noticed, Flock Safety cameras are unpopular. So unpopular that people are bringing them down. Take Jevon Martinez, who brought some “tyranny trees” (his term for automated license plate recognition cameras) down and helpfully returned them to the sheriff.

Google Gemini.

And was arrested. Two words: dumb crime.

Lacking identity FOMO

Then on (as the Africans say) 16/9 ID4Africa and many others observed Identity Day 2026. 16/9 isn’t just a date; it’s a reference to United Nations Sustainable Development Goal Target 16.9 to “[p]rovide legal identity for all, including birth registration, by 2030.”

Identity Day 2026.

Avoiding biometric news FOMO

And there’s more, but rather than going back an entire week, I stopped at Wednesday.

But how can you conquer your fear of missing out on biometric news?

Subscribe to the Bredemarket blog.

https://bredemarket.com/subscribe-to-bredemarket/

Subscribe to Bredemarket

What the Lawyers Say About Biometric Privacy Violations

Found here.

A biometric privacy violation usually happens when a company collects, stores, or uses biometric data without following the law. There are several actions that can lead to a legal claim.

One common violation is collecting biometric data without getting proper written consent. Many employees have to scan their fingerprints or use facial recognition systems without being fully told about their rights or why the data is being collected.

Another common problem is not providing a written policy that explains how long biometric data will be kept and when it will be deleted. Laws like Illinois BIPA require clear timelines, and companies that do not set or follow these rules may be breaking the law.

Storing biometric data improperly or failing to keep it secure is also a violation. Companies must use reasonable safeguards to protect this data. If they store it carelessly or let unauthorized people access it, they can be held responsible for any harm that results.

And there’s more.

Biometric Product Marketing Novice?

If you’re an identity product marketing leader, don’t contract with a consultant who is a biometric product marketing novice. Why not? Because it takes time to bring a novice up to speed.

For example, a novice may believe that fingerprints with a resolution of 1000 pixels per inch (ppi) are ALWAYS better than fingerprints that are 500 ppi.

Not always. Granted, latent fingerprint examiners LOVE higher resolution tenprints and latent prints where they can see the finer detail. But for everyone else, high resolution prints can potentially cause huge problems. Longer time to display images on the screen. Longer network transmission time and higher network bandwidth. Oh, and four times as much storage space.

I will have more to say about this at another time. But for now, just consider what I’m saying.

70RDA126R00000001 Bidders, Did You Ask For an Extension Also?

If your firm is bidding DHS Solicitation 70RDA126R00000001, did you ask for a due date extension?

On behalf of its client, Bredemarket did.

Because it will take time to complete fingerprint Tab A and Tab B, face tab A and tab B, iris tab A and tab B, and so forth.

As experienced biometric pros know, that’s a lot of Tab.

Lots of Tabs. Google Gemini.

I argue with a bot

And in related news, I argued with Gemini.

It argued that any due date extension would be short because the Government must receive proposals before the end of the fiscal year.

I replied that even with the original due date, there’s no way they’d make awards before September 30.

Gemini begged to differ.

The September 30 fiscal year-end (EOFY) deadline is critical for procurement teams even when final task-order awards won’t occur until the next fiscal year:

Obligating the Minimum Guaranteed Spend: Under FAR requirements for IDIQ contracts, the government must obligate funds to satisfy the “minimum guarantee” at the time the umbrella IDIQ contract is executed. For this vehicle, Section B.3(a) specifies a $250.00 minimum guarantee per awarded contractor per track. To count those base IDIQ execution actions against FY2026 appropriated funds before they expire on midnight September 30, the Contracting Officer must sign the base IDIQ contracts on or before September 30.

Accelerated HTRO Evaluation Model: The evaluation structure for 70RDA126R00000001 uses Highest Technically Rated Offerors with Fair and Reasonable Price (HTRO-FRP). Because this is a pass/fail-style technical evaluation without complex cost-realism trade-offs, DHS specifically designed the evaluation strategy to execute initial IDIQ base contract awards within 7 to 10 days of the September 18 submission.

Prepositioning Vehicle Seats for Day-1 FY2027 Task Orders: Establishing the master GWAC IDIQ base awards in FY2026 allows participating DHS components and external agencies to issue task order solicitations immediately when new FY2027 funding arrives on October 1.

Avoiding Anti-Deficiency Act Complications: Funding to stand up the administrative vehicle itself (such as setting up track minimums) must be committed using current-year funds. Letting the vehicle slip into October without awards could create procurement administrative delays or require re-justification under the incoming fiscal year’s budget.

The September 18 deadline isn’t aimed at completing task-order hardware purchases before September 30; it exists so the Contracting Officer can execute the base IDIQ master contracts and obligate the $250 minimums before FY2026 funds expire on September 30.

Lots of awards. Google Gemini.

Could you imagine asking Google Bard a similar question in 2023?

Without Biometric Databases: What if They All Went Offline?

A day without biometric databases is a day without sunshine. If the more extremist privacy advocates pivot from outlawing AI to outlawing biometrics, we could have all sorts of fun.

And such a ban is possible. In 2022, three political parties in the European Union Parliament supported a ban on facial recognition in public places.

“We’re going to ban what we believe is not according to our values, the deployment [of biometric identification] in public spaces where we as Europeans, we believe that we need to be free of the risks of mass surveillance,” said Renew’s Dragoș Tudorache. “The prevailing position in this house is to support the ban for this technology.”

In the end it didn’t happen, but just one bad story could cause the proposal to reappear.

So what happens in the alternate universe where we don’t need biometric databases any more? Such as criminal databases, or even corporate databases for access control systems?

Criminal investigations without biometric databases

Criminal investigations without biometric databases.
Google Gemini.

Take the night that a drunk and disorderly man spent some time in the police station.

“What’s your name?”

“Jim Member.”

“No, your REAL name.”

“That is my real name! Here’s my driver’s license.”

The booking officer examined it and handed it back. “Ever been arrested before?”

“Never.”

The booking officer set the arrest paperwork on the dusty live scan station, unplugged months ago. “Follow me. We have to hold you for a bit. Then we’ll either hold you for a week and conduct a full investigation of your inked prints against the state card files, or just let you go, Jim.”

And no corporate access control databases

Access control without biometric databases.
Google Gemini.

Or the next morning, when Sheila overslept and was almost late for work.

After frenetic preparation and reckless driving, she pulled into the parking lot and rushed toward the front door, relieved that she had made it.

But when she glanced toward the camera to unlock the door, nothing happened.

Then she noticed that the status monitor said “FR OFFLINE.”

That message was followed by another: “PLEASE ENTER 10 DIGIT EMPLOYEE ID.”

What is my employee ID number, she thought to herself as the monitor time advanced to 8:01—one minute after her one-on-one with her boss was supposed to start.

But what about…

Making agencies and enterprises work without biometric databases is an extreme way to take care of a legitimate problem: the misuse of biometrics.

But like any data misuse, the solution is to identify and punish the abusers, not to throw out the technology altogether.

If your technology helps agencies and enterprises reduce misuse and promote privacy, Bredemarket can help you tell your story. Talk to me.