Rancho Cucamonga, California Fast Business Facts

The U.S. Census provides “quick facts” about U.S. jurisdictions, including business facts. While the business facts are ten years old, they still provide an indication of business health.

For Rancho Cucamonga, the U.S. Census Bureau has documented over 15,000 firms, over $3 billion in manufacturers shipments, and over $2 billion in retail sales. These figures have presumably increased in the last ten years.

If you own or manage one of these thousands of businesses, and you need to let other businesses know about your offerings, perhaps you should turn to the Rancho Cucamonga, California content marketing expert. Bredemarket can assist your firm with the following:

If I can help your business, or if you have further questions about Bredemarket’s B2B content creation services, please contact me.

A Dry Summer in the Inland Empire West

Housing construction in north Fontana, showing the lack of vegetation in the Inland Empire West
By BenFrantzDale – Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=4055862

We’re dry again. Actually, we’ve been dry since before October 19, 2021.

Following the second driest year on record and with near record low storage in California’s largest reservoirs, Governor Gavin Newsom today issued a proclamation extending the drought emergency statewide and further urging Californians to step up their water conservation efforts as the western U.S. faces a potential third dry year.

From https://www.gov.ca.gov/2021/10/19/governor-newsom-expands-drought-emergency-statewide-urges-californians-to-redouble-water-conservation-efforts/

Now this would be the place for me to insert a picture of a dry reservoir, but I prefer statistical evidence to anecdotal evidence. And statistically, one of our local reservoirs, Lake Perris, is definitely lower than it was in prior years.

Regardless of how one feels about governmental powers, I think all of us can agree that if all people and businesses in California use the maximum amount of water, things won’t be so good.

What may IEUA cities do starting June 1?

As a result of the current drought conditions, the Metropolitan Water District has asked the Inland Empire Utilities Agency (IEUA) and five other agencies to take emergency actions effective June 1.

[T]he MWD has asked six of its member agencies to consider requiring its customers to restrict outdoor watering to just one day per week, or find other ways to conserve water, according to the large water agency that provides water to 19 million people in six counties.

From https://www.dailynews.com/2022/04/26/southern-california-water-supplier-adopts-unprecedented-rule-limiting-outdoor-irrigation/

For the record, the IEUA serves several cities in southwestern San Bernardino County.

As a regional wastewater treatment agency, the Agency provides sewage utility services to seven contracting agencies under the Chino Basin Regional Sewage Service Contract: the cities of Chino, Chino Hills, Fontana, Montclair, Ontario, Upland, and Cucamonga Valley Water District (CVWD) in the city of Rancho Cucamonga.

In addition to the contracting agencies, the Agency provides wholesale imported water from MWD to seven retail agencies: the cities of Chino, Chino Hills, Ontario, Upland, CVWD in the city of Rancho Cucamonga, Fontana Water Company in the city of Fontana, and Monte Vista Water District (MVWD) in the city of Montclair.

From https://www.ieua.org/about-us/

But the MWD isn’t the only water provider

Notice that MWD has only asked that the IEUA “consider” restrictions. Why can’t MWD mandate them? Because the MWD is not the only water provider for the agencies in question. Take the city of Upland, for example:

The City water interests are a result of either a direct water right or indirectly through its shareholder interest (entitlement) in two private mutual water companies. The City has a 93% shareholder interest in West End Consolidated Water Company (WECWco.). The water received from WECWCo. is local groundwater. The City has a 68% shareholder interest in San Antonio Water Company (SAW Co.). Both local groundwater and surface water from San Antonio Canyon is provided by SAW Co. San Antonio canyon surface water supply is subject to availability and is closely tied to rain and snowpack. This local surface is treated at the City’s San Antonio Water Treatment Plant. In addition to the local surface and groundwater supplies, the City invested and owns 22% interest in an 81 million gallon imported water treatment plant, Water Facilities Authority (WFA-JPA), Agua de Lejos located on Benson Avenue north of 17th Street. The WFA water treatment plant receives Northern California State Project imported water from Metropolitan Water District of Southern California (MWD) through Inland Empire Utilities Agency (IEUA) our MWD member agency. In 2013, IEUA completed regional pipeline facilities and began delivering recycled water. Recycled water is predominantly available in the southeastern sector of the City and is mostly used for large landscape irrigation areas, such as the Upland Hill Country Club Golf Course, City Parks, several school grounds and the Euclid Avenue median.

From https://www.uplandca.gov/water

Cities will require you NOT to water, except when cities require you TO water

As you can see, water rights can get a bit complicated. Especially when a city such as Upland threatens to fine a resident for NOT watering a lawn, as occurred in 2014.

Fernand Bogman stopped watering his grass in an effort to preserve water given current drought conditions.

“Under the current circumstances, I don’t believe that that is acceptable that we waste water,” Bogman told Goldberg.

The situation unfolded a few weeks back after Bogman was told a neighbor complained about his yard to the city.

That phone call led city officials to demand that he keep his grass green.

From https://www.cbsnews.com/losangeles/news/upland-man-could-face-steep-fines-for-allegedly-failing-to-water-lawn/

The charges were eventually dropped in 2015.

Anyway, if you live in one of the named cities, or in any city in California, be sure to keep up with your local city to see if water restrictions will affect you.

Who pays you? Sarah Greesonbach knows

I could literally write between 2,800 and 3,200 words (geddit?) on this topic, but Sarah Greesonbach expressed the thought much more succinctly.

You’re not writing for whoever’s paying you. You’re writing for whoever’s paying THEM.

From https://twitter.com/AwYeahSarah/status/1519018665668132866

Actually, I did offer this comment when I reshared the tweet on various social media channels:

I like this perspective. $ (or € or whatever) always clarifies things.

From Facebook, Instagram, LinkedIn, and Twitter.

And now my WordPress readers can see Sarah’s thoughts also.

Two companies that can provide friction ridge/face marketing and writing services, now that Bredemarket won’t

I recently announced a change in business scope for my DBA Bredemarket. Specifically, Bredemarket will no longer accept client work for solutions that identify individuals using (a) friction ridges (including fingerprints and palm prints) and/or (b) faces.

This impacts some companies that previously did business with me, and can potentially impact other companies that want to do business with me. If you are one of these companies, I am no longer available.

Fingerprint evidence
From https://nvlpubs.nist.gov/nistpubs/SpecialPublications/NIST.SP.500-290e3.pdf (a/k/a “leisure reading for biometric system professionals”).

Since Bredemarket will no longer help you with your friction ridge/face marketing and writing needs, who will? Who has the expertise to help you? I have two suggestions.

Tandem Technical Writing

Do you need someon who is not only an excellent communicator, but also knows the ins and outs of AFIS and ABIS systems? Turn to Tandem Technical Writing LLC.

I first met Laurel Jew back in 1995 when I started consulting with, and then working for, Printrak. In fact, I joined Printrak when Laurel went on maternity leave. (I was one of two people who joined Printrak at that time. As I’ve previously noted, Laurel needed two people to replace her.)

Laurel worked for Printrak and its predecessor De La Rue Printrak for several years in its proposals organization.

Today, her biometric and communication experience is available to you. Tandem Technical Writing provides its clients with “15 years of proposal writing and biometrics technology background with high win %.”

Why does this matter to you? Because Laurel not only understands your biometric business, but also understands how to communicate to your biometric clients. Not many people can do both, so Laurel is a rarity in this industry.

The Tandem Technical Writing website is here.

To schedule a consultation, click here.

Applied Forensic Services

Perhaps your needs are more technical. Maybe you need someone who is a certified forensics professional, and who has also implemented many biometric systems. If that is your need, then you will want to consider Applied Forensic Services LLC.

I met Mike French in 2009 when Safran acquired Motorola’s biometric business and merged it into its U.S. subsidiary Sagem Morpho, creating MorphoTrak (“Morpho” + “Printrak”). I worked with him at MorphoTrak and IDEMIA until 2020.

Unlike me, Mike is a true forensic professional. (See his LinkedIn profile.) Back in 1994, when I was still learning to spell AFIS, Mike joined the latent print unit at the King County (Washington) Sheriff’s Office, where he spent over a decade before joining Sagem Morpho. He is an IAI-certified Latent Print Examiner, an IEEE-certified Biometric Professional, and an active participant in IAI and other forensic activities. I’ve previously referenced his advice on why agencies should conduct their own AFIS benchmarks.

Why does this matter to you? Because Mike’s consultancy, Applied Forensic Services, can provide expert advice on biometric procurements and implementation, ensuring that you get the biometric system that addresses your needs.

Applied Forensic Services offers the following consulting services:

The Applied Forensic Services website is here.

To schedule a consultation, click here.

Yes, there are others

There are other companies that can help you with friction ridge and face marketing, writing, and consultation services.

I specifically mention these two because I have worked with their principals both as an employee during my Printrak-to-IDEMIA years, and as a sole proprietor during my Bredemarket years. Laurel and Mike are both knowledgeable, dedicated, and can add value to your firm or agency.

And, unlike some experienced friction ridge and face experts, Laurel and Mike are still working and have not retired. (“Where have you gone, Peter Higgins…”)

Bredemarket announcement: change in business scope

Effective immediately:

  1. Bredemarket does not accept client work for solutions that identify individuals using (a) friction ridges (including fingerprints and palm prints) and/or (b) faces.
  2. Bredemarket does not accept client work for solutions that identify individuals using secure documents, such as driver’s licenses or passports. 

Bredemarket Inland Empire B2B Services: Iterating LinkedIn/Facebook Page/Group Names

Author’s Note: this is one of two seemingly unrelated Bredemarket blog posts that form a cohesive whole. Actually PART of a cohesive whole.

Introduction

It would be nice if my initial plans for my consultancy Bredemarket were perfect and addressed my consulting needs for years to come. But my plans are NOT perfect, in part because I can’t anticipate what will happen in the future.

And so I iterate. Which is why I’m renaming the Bredemarket General Business Services Facebook group and the Bredemarket Local Firm Services LinkedIn showcase page.

In this post I examine why I created Facebook groups and showcase pages in the first place, why I originally named the Facebook group “Bredemarket General Business Services,” why I subsequently named the LinkedIn showcase page “Bredemarket Local Firm Services,” and why I’m changing things.

Why create Facebook groups and LinkedIn showcase pages?

When I established Bredemarket in 2020, I knew that I wanted to target multiple customers. This sentence on the Bredemarket home page has remained unchanged since 2020:

Bredemarket presently offers its services to identity/biometrics, technology, and general business firms, as well as to nonprofits.

From https://bredemarket.com/

These four customer groups have some different needs. A nonprofit’s concerns differ from those of a fingerprint identification software vendor. Because of this, I wanted to find a way to talk directly to these customers.

Back in November 2020, I started by creating a LinkedIn showcase page entitled Bredemarket Identity Firm Services. I started with this one because I had a need to communicate with just my identity customers. As of April 21, 2022, 186 people are following this showcase page to receive identity-only content.

Why I created the Bredemarket General Business Services Facebook group

I didn’t stop with that one LinkedIn showcase page. By July 2021, I had created a second LinkedIn showcase page devoted to technology, but was also creating Facebook groups.

So Bredemarket…has Facebook groups that are somewhat similar to the Bredemarket LinkedIn showcase pages. One difference is that I have three groups on Facebook. In addition to the identity and technology groups, I also have a general business group. At this point it didn’t make sense to create a LinkedIn showcase page for general business, but it did make sense for Bredemarket to have such a group on Facebook.

From https://bredemarket.com/2021/07/16/how-and-why-a-company-should-use-linkedin-showcase-pages/

You can see how these Facebook groups (and LinkedIn showcase pages) are derived from my original 2020 statement of Bredemarket’s target markets. To a point; as I noted, I didn’t create a general business showcase page on LinkedIn, and even today I don’t have a nonprofit LinkedIn showcase page or a nonprofit Facebook group.

But I would begin to pivot Bredemarket’s business that summer.

Why I created the Bredemarket Local Firm Services LinkedIn showcase page

By September 2021, I was questioning my market segmentation.

As I write this, Bredemarket has no clients in my hometown of Ontario, California, or in any of the nearby cities. In fact, my closest clients are located in Orange County, where I worked for 25 years.

It’s no secret that I’ve been working to rectify that gap and drum up more local business.

From https://bredemarket.com/2021/09/03/shattering-my-assumptions-by-using-linkedin-for-local-marketing/

After attending Jay Clouse’s September 2021 New Client Challenge, I determined to pursue this local market more aggressively and determined how I was NOT going to pursue Inland Empire West customers.

So when I market to local businesses, I’ll want to do that via relevant Facebook Groups. Obviously I won’t market the local services via LinkedIn or Twitter, because those services are not tailored to local service marketing.

From https://bredemarket.com/2021/09/03/shattering-my-assumptions-by-using-linkedin-for-local-marketing/

Let me draw out the implied assumption in that statement above, that even the Facebook marketing would be via groups created by other people. It wasn’t like I was going to create my OWN local Facebook group or anything like that. I was going to post in the Facebook groups created by others.

Anyway, proving that my initial plans are NOT perfect, I fairly quickly changed my mind regarding LinkedIn, deciding to create a LinkedIn showcase page devoted to local services, even though I didn’t have (or need) a parallel Facebook group.

And in fact I’d cheat by adapting the artwork for the Bredemarket General Business Services Facebook group and repurpose it for use in the Bredemarket Local Business Services LinkedIn showcase page.

This appeared to be a brilliant idea, and the new local LinkedIn showcase page was successful. Not as successful as the Bredemarket Identity Firm Services LinkedIn page, but it certainly provided me with an avenue to speak just to the local community.

Aren’t I brilliant?

Why I’m changing the names of the Facebook group and LinkedIn showcase page

Well, maybe not so brilliant.

Time went on, and I would share identity stuff to the “Identity Firm Services” showcase page and group, and I would share technology stuff to the “Technology Firm Services” showcase page and group. When I wanted to share local stuff, I’d obviously share it on the Bredemarket Local Firm Services LinkedIn showcase page, and sometimes I’d also share it on the Bredemarket General Business services Facebook group.

But this raised two questions.

What is the Bredemarket General Business Services Facebook group?

The third market category that I created in 2020 isn’t making sense in 2022. If you go to the Bredemarket General Business Services Facebook group today, it’s kind of vague. In fact, you could say it’s, um, general.

If you scroll through the group posts, you’ll see a lot of posts from me that have to do with businesses in California’s Inland Empire.

Because I do not moderate the posts in the group, other people like to post, and their posts can be, um, general. For example, there is one person who occasionally posts things like this.

Now I have no reason to reject the post, because the poster isn’t violating any group rule. However, this person could use the services of a marketing and writing professional. The company is doing SOME things right. such as advertising the services provided, including illustrative pictures, and incorporating a call to action. The call to action, of course, is to call…

…061 531 5144?

For those who aren’t familliar with geography, Kempton Park is outside of Pretoria, in South Africa. Which means that if I had wanted the company to provide a quote when my own roof was damaged by winds, I would have to call the country code 27 first, THEN call the local area code 61 and the local number 531 5144.

Somehow I doubt that Ontario, California is in this company’s service area.

Now I could have posted a comment along the lines of “You idiot! Do you really think that people in this group are going to contract with a roofer on another continent?” But I didn’t do that. Instead, I simply commented with this question:

Where is the service located?

From https://www.facebook.com/groups/bredemarketbusiness/posts/1034813817123791/

Over a week later, the original poster hasn’t responded to my question. I guess the poster is too busy writing “Thought the group would like this” posts on every “general business service” Facebook group. (Terrible waste of the poster’s time, when you think about it.)

And that’s what can happen when you create a group for “general business services.” It’s too general.

What is the Bredemarket Local Firm Services LinkedIn showcase page?

Thankfully I avoided this same problem when I created the Bredemarket Local Firm Services LinkedIn showcase page.

Or did I?

If you don’t know me or my background and encounter a showcase page devoted to “local firm services,” what are you going to think?

That’s right. The page name doesn’t mention the locality that is the focus of the page.

Next thing I know, my roofing friend is going to discover my Linkedin showcase page and start posting weekly, with an equal lack of success.

How do I make these better?

So it’s obvious that both the LinkedIn showcase page and Facebook group would benefit from a refocus and a rename.

But what name?

If you had asked me this question in September 2021, I would have chosen the name “Bredemarket Inland Empire West Firm Services.” My local marketing target at that point was businesses in Ontario, California and the surrounding cities. “Inland Empire” was too broad a term for those cities, but “Inland Empire West” is a real estate term that fits nicely in my target market area.

This also tied in with a marketing promotion that I was running at the time, in which I would offer a discount for customers in this immediate area. However, I recently rescinded that promotion (as part of the numerous changes I’m currently making to Bredemarket’s business). Since I wasn’t making money (from an opportunity cost perspective) with my regular package pricing, I certainly wouldn’t make money with DISCOUNTED package pricing.

At the same time, I was getting less strict about keeping my target within the Inland Empire West, and was therefore open to extending throughout the Inland Empire. Although most of my online collateral is currently targeted to the Inland Empire West, I won’t turn down business from Moreno Valley or Redlands.

So perhaps I could use the name “Bredemarket Inland Empire Firm Services,” without the “West.”

But I didn’t like that either.

While “Firm” implies that I work with businesses and not individuals (I don’t write resumes), I figured it would be clearer if I used “B2B” instead of firm. “Business-to-Business” would be better, but that would make the page/group title awfully long. Of course some people don’t know what “B2B” means, but that could be an effective filter; if you don’t know what “B2B” means, you’re not going to use Bredemarket’s services anyway.

Having settled on the title “Bredemarket Inland Empire B2B Services,” it was now a matter of making the title change. (Without changing the legacy URLs and potentially breaking existing links.)

So now I can formally re-announce…

…the Bredemarket Inland Empire B2B Services LinkedIn showcase page.

And…

…the Bredemarket Inland Empire B2B Services Facebook group.

Bredmarket Inland Empire B2B Services Facebook group
From https://www.facebook.com/groups/bredemarketbusiness

Again, the URLs don’t match the page/group titles because of legacy issues, but I think it’s better than what was before. And hopefully this will focus the content and make it more relevant.

Unless you’re a Pretoria homeowner with a leaky roof.

Why I Raised Bredemarket’s Consulting Package Prices

Author’s Note: this is one of two seemingly unrelated Bredemarket blog posts that form a cohesive whole. Actually PART of a cohesive whole.

Introduction

I’m making a lot of changes at Bredemarket right now, but I haven’t announced all of them.

For example, when I discontinued two of my editing packages (see my previous post “Bredemarket announcement: discontinuation of editing offerings”), I simultaneously raised the prices of two of my writing packages. I didn’t make a formal announcement at the time, for the obvious reason that potential clients usually don’t respond positively to a price increase.

But as I thought about it some more, I realized that there are benefits to explaining why I raised my prices, both from a “macro” perspective and from a “micro” perspective. (Yes, my BA is in Economics.)

Once I explained my rationale in raising consulting package prices, I knew that some potential clients would NOT want to do business with Bredemarket, but that other potential clients definitely WOULD use Bredemarket’s services. And I want to work with the latter group, because they pay better.

Service pricing from the macro perspective

Simplistically, there are two price tiers for people like me who offer writing services. I won’t characterize them with positive or negative adjectives, but those two tiers can be decribed as follows.

One pricing tier for writing services

One of the pricing tiers is definitely lower than the other tier, and these writing services can be provided by anybody, in any location, for a low price.

Selected Fiverr prices for case study writers, starting at $5.
From https://www.fiverr.com/search/gigs?query=writing%20case%20study. And yes, one of these profiles mentions “HAVARD” (sic).

In fact, price is the main driver for clients who pursue writers in this tier. This Reddit comment illustrates how conversations between contractors and clients proceed in this lower pricing tier.

I had this exchange last week:

Guy: What is your rate for 1000 words?

Me: $50

Guy: That is so expensive! My other writers do that for $10-15.

Me: Then why don’t you get them to do it?

He was not very impressed with my tone. I burned that bridge, I guess. Damn shame.

From https://www.reddit.com/r/freelanceWriters/comments/8e24y1/gee_1_cent_per_word_you_are_a_generous_one_idiots/dxsn8fb/?utm_source=share&utm_medium=web2x&context=3

Ironically, as another commenter pointed out, this contractor’s pricing isn’t all that high either. Let’s do the math:

  • $10 for 1,000 words works out to $0.01 (one cent) per word.
  • $50 for 1,000 words works out to $0.05 (five cents) per word.

In order to make a decent living at these rates, you have to write quickly.

Living wages protest in New York City.
By The All-Nite Images from NY, NY, USA – Fight for $15 on 4/15, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=44970534

And now you know why so many pennies per word writers live in the Third World. They can afford to live on these rates.

And why the “guy” quoted in the Reddit comment above didn’t immediately go to his $10 writers. I guess his $10 writers weren’t turning out quality writing at those rates.

The other pricing tier for writing services

Some writers choose not to compete on price, instead competing on expertise and level of service, and/or by targeting a particular clientele. Morning Brew cites a Business Insider behind-the-paywall post about one high-end offering.

Some ghostwriters on LinkedIn are making $500–$700 an hour writing posts for high-powered execs and LinkedInfluencers, according to Insider. 

From https://www.morningbrew.com/daily/stories/linkedin-ghostwriters-hourly-rates
A very expensive watch.
By Rama – Own work, CC BY-SA 2.0 fr, https://commons.wikimedia.org/w/index.php?curid=1958013

First, look at the market these ghostwriters target: executives and influencers. While the term “LinkedInfluencers” has extremely negative connotations, there are people on LinkedIn who write posts to achieve very specific (and measurable, attainable, realistic, and timely, or SMART) goals, such as talent attraction, lead generation, or revenue realization.

To help their clients reach these SMART goals, the ghostwriters need to provide a superior level of service. The ghostwriters must understand the clients’ goals for the project and work closely with the client to ensure the final written text addresses those goals.

Finally, the ghostwriters need to have one or more types of expertise.

  • General expertise in writing. Can the ghostwriter effectively communicate the client’s message, incorporating a focus on the client’s customers and an explanation of the benefits the client’s customers can realize by following the client’s advice?
  • Expertise in the client’s industry. Can the ghostwriter communicate the client’s message in a way that is convincing to the client’s customers, and in a way that establishes the client’s expertise?
  • Expertise in LinkedIn. Can the ghostwriter produce something that readers on LinkedIn will find? I hesitate to use the word “viral” because of its negative connotations, but if a client wants a LinkedIn article to be read by potential purchasers of electric cars, then the article has to be written in such a way that it will appear on the LinkedIn feeds of potential electric car purchasers.

Guess what? You’re not going to get someone to write that for $10.

Service pricing from the micro perspective

Now let’s look at (some) specifics of my own business, and how my initial pricing affected my business. I’m going to concentrate on two of my service packages: my Bredemarket 400 Short Writing Service and my Bredemarket 2800 Medium Writing Service.

When I initially started Bredemarket and created these (and other) service packages, I already envisioned that these offering would include production of one (or more) drafts with review by the client, and submission of the final copy.

A short four-bullet description of the Bredemarket 400 Short Writing Service.
September 2020 description of the Bredemarket 400 Short Writing Service.

And then I started offering both packages to clients, with rates that fell between the $0.01 per word category and the $700 per hour category. Over the next 16 months, I worked on client projects based upon these packages and prices, using Toggl Track to keep track of the time I actually spent on each project.

At the same time I iteratively expanded my process for completing these packages, adding more value to my offering by beefing up the beginning stages of the project (most recently by incorporating new kickoff questions based on Simon Sinke’s Golden Circle) and adding additional services through the course of the project.

At the beginning of 2022, I audited these hours to see the time that I spent on each package project. Then I asked myself: if I had charged my hourly rate instead of the package rate, would I have made more money with the hourly rate, or more money with the package rate? I figured that if I would make more money by charging an hourly rate, then I was losing money with my then-current package rates.

Guess what? I was losing money (from an opportunity cost perspective) because I had underestimated the hours that I would spend on these package projects. In some cases I would have made twice as much at my hourly rate than I did at the package rate.

To address this opportunity cost revenue gap, I had two choices:

  • Work faster by doing less. (“Who cares about benefits? Who cares about your goals? I’ll just put some words together and we’ll be finished. No, this doesn’t include HAVARD citations.”)
  • Charge more by raising my consulting package pricing.

Rather than reducing the level of service I provided to clients, I chose to raise my consulting package pricing.

But should I tell anyone that I raised my consulting package prices?

If you look at the September 2020 description of my Bredemarket 400 Short Writing Service above, you’ll see that I didn’t provide my package pricing. I just said “$Quote.” I figured that I would only share this pricing with potential clients who were well into the sales funnel.

This is not uncommon for service providers or product providers. How many times have you gone to a company website to find the price of something and encountered the words “contact us for pricing” or something similar?

In essence, the company will have a salesperson contact you, explain the benefits of the solution in question, and THEN quote the price after you are awed and dazzled by the solution’s benefits.

But there are other views on the matter of exposing vs. not exposing pricing, and there people who state the benefits of providing transparent pricing for services. You can find many sources for the “show pricing” argument, but I like the way that Pia Silva stated the “show priing” case in this Forbes article. Here are two of Silva’s benefits for this approach:

Pricing transparency immediately weeds out bargain shoppers, which are people I’m not interested in working with. If you want a healthy, profitable service business, you must have a decent margin on your work, and that will never be in line with a customer whose only concern is the price point (which is a short-sighted way to make business decisions)….

I believe the best way communicate [values]…is by doing something very transparent that demonstrates integrity, i.e. being upfront about our pricing and not changing it based on what we think the client can afford.

From https://www.forbes.com/sites/piasilva/2018/09/26/should-i-put-my-prices-on-my-website/?sh=43c2aed314f5

So my pricing for the Bredemarket 400 Short Writing Service and the Bredemarket 2800 Medium Writing Service is now public. But there’s a catch.

I’m not posting the pricing in this blog post. (What if I decide to raise the prices in May 2022?)

I raise my prices often…

Pia Silva, from https://www.forbes.com/sites/piasilva/2018/09/26/should-i-put-my-prices-on-my-website/?sh=43c2aed314f5

I’m not even posting the pricing on the two web pages in question.

Instead, you have to go to the web page(s) in question (Bredemarket 400, Bredemarket 2800) and download the appropriate service brochure.

What happens when you read one of the two brochures?

  • You read a high-level description of the service.
  • You see a cutesy picture of a town crier or library, as appropriate.
Town crier.
The “town crier” image that I use with the Bredemarket 400 Short Writing Service. By Unknown author – postcard, Public Domain, https://commons.wikimedia.org/w/index.php?curid=7691878
  • You read about the Bredemarket content creation process. While there are slight differences between the Bredemarket 400 and Bredemarket 2800 content creation processes, each process is extensive, with nine steps. I’m not in the business of “you ask me to write something, and I’ll complete it 27 minutes later.”
  • Only AFTER you have read about the service and the content creation process do I provide my pricing. It’s kind of like a traditional sales pitch, but in written form.
A vegetable salesman in a Third World country.
Would you buy a writing service from this man? By Rrinsindika – Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=18357924

So if you’re in the market for writing services, go to either of these two pages and download the brochure at the top of the page.

For written content between 400 and 600 words, go to the Bredemarket 400 Short Writing Service page.

For written content between 2800 and 3200 words, go to the Bredemarket 2800 Medium Writing Service page.

Once you download the appropriate brochure(s), you’ll have one of three reactions:

  • “I can get writers to do that for $10-15!” (I burned the bridge with you, I guess. Damn shame.)
  • Sorry, but you sound amateur. I need a real expert. I’ll find someone who charges ten times that amount and get excellent service.
  • Hmm, that sounds about right. When can we talk further?

Well, if you’re in the third group and want to talk further…

Fontana, California Fast Business Facts

The U.S. Census provides “quick facts” about U.S. jurisdictions, including business facts. While the business facts are ten years old, they still provide an indication of business health.

For Fontana, the U.S. Census Bureau has documented almost 14,000 firms, over $1 billion in manufacturers shipments, and over $2 billion in retail sales. These figures have presumably increased in the last ten years.

If you own or manage one of these thousands of businesses, and you need to let other businesses know about your offerings, perhaps you should turn to the Fontana, California content marketing expert. Bredemarket can assist your firm with the following:

If I can help your business, or if you have further questions about Bredemarket’s B2B content creation services, please contact me.