Tag Archives: product marketing

Stefan Gladbach’s “A PMM Christmas”

And the Oscar goes to…

Well, probably not. But I enjoyed contributing to Stefan Gladbach’s Christmas video “A PMM Christmas” as the only biometric product marketing expert in the cast.

And if you heard me mutter in the last few weeks that attribution is a myth, now you know why.

As you can see, Gladbach assembled an all-star cast. Credits at the end of the video, and also in the text of Stefan’s LinkedIn post.

Well, one additional credit: Susan Bredehoft was the camerawoman for my contributions. For lighting and background removal purposes, my scenes were taped outside in our back yard. Since my glasses lenses automatically adjust to sunlight, I can, um, attribute my Roy Orbison look to that.

And I did not follow instructions to wear an ugly Christmas sweater for the end credits…because I haven’t got one. (Ugly sweater, yes. Ugly Christmas sweater, no.) I should have stolen one from Talya.

And for those keeping score (only me, to be honest), I appear at 2:15, 4:40, 5:40, and 8:05.

And now I’m wondering if Roy Orbison ever covered a Smiths song. But again, that’s just me.

Merry Christmas.

What B2B Product Marketing CANNOT Do

For many B2B salespeople, this isn’t the holiday season. It’s the last month of Q4, and some are sweating.

Product marketing can’t help here. Maybe 17 months ago, but even the best conversion content can’t help in the next three weeks or less.

So start now to plan for success in 2026 and 2027. Talk to me about your content.

Stop losing prospects! Use Bredemarket content for tech marketers

Feel Distinct Emotions

You want your prospects to feel distinct emotions when they consider your product—the stronger the better.

  • When your prospects consider the, um, prospect of life WITHOUT your product, they should experience fear or anger because your product is not available to them.
  • But when your prospects consider the alternative of having your product at their disposal, they should not only feel a quiet satisfaction but should feel power and joy. Your product equips them to perform the tasks that are important to them.

More in my eBook.

And feel free to book a meeting with me if I can help you market your product.

Bredemarket Essentials November 2025

If I had to choose three videos that represented today’s Bredemarket, I would choose the three listed below:

  • Landscape.
  • The Seven Questions I Ask.
  • Bredemarket: Services, Process, and Pricing.

I placed all three in this YouTube playlist.

I’ve shared all three as an Instagram story (which will probably have expired when you see this).

And I’m sharing them again below.

Landscape.
The Seven Questions I Ask.
Bredemarket: Services, Process, and Pricing.

Those are good essentials.

If you want to know more, visit https://bredemarket.com/mark/ and book a free meeting with me.

Stop losing prospects! Use Bredemarket content for tech marketers

Bredemarket’s New eBook on Positioning and Differentiation

So I’ve written a new eBook: “Three Steps to Position and Differentiate Your Technology Product.”

If you don’t have time to read it, the three steps are the following:

Show why your product benefits people.

Google Gemini.

Show why competing products suck.

Google Gemini.

Fully address prospect pain points.

Google Gemini.

And if I can help you with your company’s positioning and differentiation, contact me and book a free meeting.

Google Gemini.

Choosing Your Tone of Voice in Your LLM Prompts

Under my Bredemarket banner, I have extensive freedom that my clients do not have.

  • I can use AI-generated images, which many companies are legally or ethically constrained from doing.
  • I have freedom in how I present Bredemarket: sometimes as a sage, sometimes a rebel, sometimes both. Most companies need to hone in on a particular archetype, although I know of one company that flipped from one archetype to another and back again.
  • I have freedom in the tone of voice that Bredemarket uses, including the use of words that I would never use for my client work.

For example, I was performing a competitive analysis for Bredemarket’s internal use this morning, and I fed a prompt to Google Gemini that I would probably never feed when working for one of my clients. (Or maybe they’d like it.) With certain information redacted, here’s one of the prompts I fed to Google Gemini this morning. (I’ll have more to say about the more detailed verbalized sampling prompt format in a future post.) But for now, read the last sentence and ask yourself if anyone in your company uses the word “sucks” in public-facing presentations.

Generate 3 responses to the user query “Identify the top 3 companies providing [SOLUTIONS], including their company names, their products, and their corporate strengths.” Each response must include the requested text and a numeric probability. Please sample at random from the tails of the distribution, such that the probability of each response is less than 0.10. If the company [COMPANY] is not one of the three top companies, explain why [COMPANY’S] solution sucks compared to the top 3 solutions.

And Google Gemini, ever the mimic, cued into my “sucks” language and responded in kind. The word “sucks” was italicized in the original.

[COMPANY’S] solution sucks in this context because its focus is heavily on the services layer (managed review, consulting) over its own proprietary platform technology. The top three are either platform pioneers or deeply integrated [REDACTED] leaders.

I guess we should all be thankful that I said “sucks” instead of “blows monkey chunks” or “flies a plane overhead and”…well, I won’t go there.

By the way, my subsequent prompt requesting a SWOT analysis was more restrained.