There is a difference between a writer and a content creator. It becomes obvious when you read WordPress’ recent post, “How to Slop Your Content in Five Steps.”
Actually, that’s not the title.
Claude the content creator
Whoever or whatever wrote WordPress’ post used a more AEO-friendly title: “How to Build an Endless Stream of Content Ideas with WordPress and Claude.”
And there are five steps.
- Step 1: Connect Claude to your WordPress.com website.
- Step 2: Ask Claude to review your website and find content gaps.
- Step 3: Ask Claude to prioritize topics and create a content calendar.
- Step 4: Create Claude-assisted outlines and articles.
- Step 5: Ask Claude to add the article to WordPress.com.
Bredemarket the writer
Before I discuss these five steps, let me state two things specific to me that may not apply to you.
- I never let a non-human write the first draft, much less the final piece. This has been my policy since 2023.
- With one glaring exception, the Bredebot project. This is a highlighted experiment to see how far a well-prompted bot will go.
So my specific response to these steps is to consider the gap analysis in step 2. Bots are good at such analysis, but they have to be watched in case they don’t get their facts straight.
But I won’t give Claude the permission to write and post articles, or even any permissions on WordPress. This is a security issue, after all; how do YOU control site access for non-human identities?
In fact, I may not even use Claude for step 2, even if it’s the cool kid this week last I checked. I may use Gemini…or a thousand Bangladesh techies…or a million Pentiums…or Mika.
How you work with outside content creators
But what about you?
Before answering, take the five steps above and change the name “Claude” to Barney…or Bredemarket.
Would you give Barney or Bredemarket that power over your website?
Maybe…or maybe not.
How Bredemarket works with you
In the case of Bredemarket, I usually do NOT have direct access to my clients’ websites, sending them Word documents instead. And in the one instance where I did have website access, I left every one of my drafts in draft mode.
And when I perform a gap analysis, I present my client with choices and ask the client to choose the topic, or at least approve my suggested topic.
Because your website is not mine, or Mika’s…or Claude’s.
Bredemarket 