Tag Archives: biometric product marketing expert

Why is Educational Identity Important?

1Kosmos and Fischer Identity (discussed previously) announced a partnership on February 4 to bring “high-assurance identity verification and passwordless authentication to colleges and universities.”

The press release also noted why educational identity is important.

“Higher education institutions are increasingly targeted by identity fraud schemes, including “ghost students,” synthetic identities, and financial aid fraud. At the same time, universities must support digital access for students, alumni, faculty, and staff across fragmented IAM environments that span legacy systems, modern cloud platforms, and third-party services.”

Let’s look at the what.

  • Verify student, alumni, and staff identities using high-assurance proofing and biometric verification
  • Reduce financial aid and enrollment fraud caused by synthetic or stolen identities
  • Strengthen assurance across fragmented IAM environments spanning legacy and modern systems
  • Enable strong, passwordless authentication based on verified digital identity that is reusable and persists across enrollment, academic access, and alumni engagement

If your company provides educational identity solutions, and your message isn’t getting out to your prospects, perhaps you need to talk to the biometric product marketing expert, Bredemarket.

Bredemarket can write your biometric company’s product marketing content.

Three Reasons Why You Should Let Your Competitors Market Your Identity/Biometric Product

Identity/biometric marketing leaders have a lot on their hands, and the last thing they need is more work. Even if you outsource your product marketing, you must manage the resources.

Rather than do this yourself, why not let your competitors do it?

Imgflip.

If your competitors market your identity/biometric product…

  • One: You save money. Why spend hundreds or thousands of dollars on go-to-market or sales enablement materials? Let your competitors incur those costs.
  • Two: You save time. The best product marketing initiatives occur in a joint process between the marketing leader and the product marketing consultant. But this requires commitment on your part: in initial project definition, draft review, and final publication.
  • Three: You save trouble. If your product marketing content has an effective call to action, there is the danger that a prospect may act on it, creating more work for your sales organization.

You can save money, time, and trouble by your silence. Let your competitors bear the burden of defining your product to your prospects. They will be more than happy to do so.

In fact, you should strongly encourage your competitors to contact Bredemarket about their identity/biometric product marketing needs. Bredemarket will make your competitors spend money and stay busy during and after content creation.

Whatever you do, do NOT contract with Bredemarket yourself. Bredemarket has worked with clients on both a strategic and tactical basis to bring identity/biometric products to market, launch long-term campaigns, and bring visibility to client products and services.

Bredemarket can write your biometric company’s product marketing content.

Who Can Write My Biometric Company’s Product Marketing Content?

Someone who is a biometric product marketing expert.

Someone who has three decades of expertise in biometrics.

I remember ANSI/NIST-CSL 1-1993.

Someone who has worked with fingerprints, faces, irises, voices, DNA, and other biometric modalities.

Some modalities. Butts and tongues not included.

Someone who understands the privacy landscape in Europe (GDPR), Illinois (BIPA), California, and elsewhere.

BIPA is a four-letter word.

Oh…and someone who can write.

A slight exaggeration.

So who can write this stuff?

I know someone. Bredemarket.

Stop losing prospects! Use Bredemarket content for tech marketers

Some great videos


Biometric product marketing expert.
Questions.
Services, process, and pricing.

Did I Forget to Mention That I Don’t Live in New York City?

For a moment I’m going to veer away from finger, face, iris, voice, and DNA and veer toward geolocation.

I don’t live in New York City.

Technically I don’t live in the Mojave Desert either.

But Ontario, California is closer, both in geography and in climate, to the High Desert than to the Eastern Seaboard.

I guess California knows how to party by walking around with self promotion signs.

Biometric product marketing expert.

And if my biometric product marketing expertise can help your firm, let’s talk.

Chris Allsop Asks, Then Asks, Then Asks Again

You already know how Bredemarket launches a content project with a client.

Bredemarket asks seven questions.

But Bredemarket may not be the source of all knowledge.

Let’s look at Chris Allsop’s process to launch a writing project.

“Step 1: Talk with your client, whether by email, on the phone, or in person. This will give you a clear understanding of the project, the audience and your client’s goals.”

Allsop asks multiple questions, including why, what, and who.

“[A]nswers to these questions will help you write copy that resonates with your audience….”

Great. Bredemarket and Allsop are pretty much in alignment.

But Chris is only on Step 1.

“Step 2: Take your conversation with your client a step further with thorough research.”

I gloss over this but it’s important. If you don’t know an industry it’s important to understand it. And if you do know an industry it’s important to understand it better. Even if a biometric product marketing expert is writing biometric content, it always helps to conduct research.

(Yeah, I’ll share the video. Later.)

Oh, and Chris isn’t done yet.

“Step 3: Study successful promotions, websites, and content in the topic or industry you’re working in. Ask yourself how each promotion got your attention.”

Good idea…to a point. Don’t slavishly imitate other promotions. The content from your client still needs to differentiate from the content from the competitors. And aping some popular brand to call yourself the “Uber of lawn care” just sounds bad when you spend two seconds thinking about it.

(Picture from an older version of https://www.yourgreenpal.com/blog/is-there-an-uber-for-lawn-care)

But whether you ask my seven questions or perform some other type of preparation, the act of preparation is important.

And for those who were waiting for me to share the “landscape” video…

Landscape.

And I might as well share the third of the three.

Hyper-accuracy: One Hundred Faces

(Part of the biometric product marketing expert series)

I previously mused about an alternative universe in which a single human body had ten (different) faces.

Facial recognition would be more accurate if biometric systems had ten faces to match. (Kind of like you-know-what.)

Well, now I’m getting ridiculous by musing about a person with one hundred faces for identification.

Grok.

When I’m not musing about alternative universes with different biometrics, I’m helping identity/biometric firms market their products in this one.

And this frivolous exercise actually illustrates a significant difference between fingerprints and faces, especially in use cases where subjects submit all ten fingerprints but only a single face. The accuracy benefits are…well, they’re ten times more powerful.

Are there underlying benefits in YOUR biometric technology that you want to highlight? Bredemarket can help you do this. Book a free meeting with me, and I’ll ask you some questions to figure out where we can work together.

Ten Faces

I made this available to someone else, so I’m making it available to you. If you’re interested in a non-branded clip of the ten faces, here it is below.

The complete branded version remains at https://bredemarket.com/2026/01/12/1012/

The question again: if a human body had ten faces, how accurate would facial recognition be?

And the companion question…well, you’ll have to go to the branded version to see that.

Ten faces.

Ten Faces, One Finger, Take Two

(Part of the biometric product marketing expert series)

Bredemarket reserves the right to revisit topics I visited before.

Imagine an alternative universe in which a single human body had ten (different) faces and only one finger.

  • How accurate would facial recognition be?
  • How accurate would fingerprint identification be?

Think about the ramifications.

Ten faces, one finger.

Credit for this thought, not original to me, must still remain anonymous.

But if you would like to discuss your biometric marketing and writing needs with a biometric product marketing expert, fill out the “free 30 minute content needs assessment” form on the page linked below to schedule a free conversation.

Stop losing prospects! Use Bredemarket content for tech marketers