Identity/biometrics/technology marketing and writing services
I made this available to someone else, so I’m making it available to you. If you’re interested in a non-branded clip of the ten faces, here it is below.
The complete branded version remains at https://bredemarket.com/2026/01/12/1012/
The question again: if a human body had ten faces, how accurate would facial recognition be?
And the companion question…well, you’ll have to go to the branded version to see that.
(Part of the biometric product marketing expert series)
Bredemarket reserves the right to revisit topics I visited before.
Imagine an alternative universe in which a single human body had ten (different) faces and only one finger.
Think about the ramifications.
Credit for this thought, not original to me, must still remain anonymous.
But if you would like to discuss your biometric marketing and writing needs with a biometric product marketing expert, fill out the “free 30 minute content needs assessment” form on the page linked below to schedule a free conversation.
Help me reach my 2026 tactical goals by watching these videos.
(Part of the biometric product marketing expert series)
Continuing in my series of looks at biometric accuracy in an alternative universe.
If you need to market a biometric product that handles challenging conditions, book a free meeting with me at https://bredemarket.com/mark/
Long-time Bredemarket fans may recall when Bredemarket established and publicized annual goals. I haven’t publicized my overall goals since 2022, but I am publicizing these two tactical goals for 2026 to (1) hold myself accountable, and to (2) enlist your help. Both are awareness goals, designed to bring Bredemarket to the attention of the identity, biometric, and technology marketing leaders who are my hungry people.
In calendar year 2026, achieve 100 WordPress views (as measured by “Most Viewed,” not “Most Downloaded”) for each of the three “essentials” videos:
For your convenience, you can find and view all three videos at a single Bredemarket blog post “Bredemarket Essentials November 2025.”
In calendar year 2026, achieve 1,000 YouTube views for each of the same three “essentials” videos.
Again for your convenience, you can find all three videos in this YouTube playlist: https://youtube.com/playlist?list=PLDHu4DNJv1KYQaR9Pvo0z4KzaZZweM02C
You can help me realize my goals by doing one or both of the following (I ask, then YOU act):
For me, 100 or 1,000 annual views of a video is a stretch goal. Even looking at lifetime statistics, my most popular WordPress video, my discovery of the Amazon Fresh Upland opening, has less than 100 views, and my most popular YouTube short, the metal strips that protect palm trees from squirrels, has less than 3,100 views. (I believe my most popular video ever was my Instagram reel of the San Antonio Avenue bridge: over 6,800 views.)
Maybe I should ditch the wildebeests, wombats, and iguanas (and koalas) and concentrate on squirrels. On a bridge. Eating Amazon Fresh groceries.
Bredemarket works with a number of technologies, but it’s no secret that my primary focus is biometrics. After all, I call myself the “biometric product marketing expert,” having worked with friction ridge (fingerprint, palm print), face, iris, voice, and rapid DNA.
If I can help your biometric firm with your content, proposal, or analysis needs, schedule a free meeting with me to discuss how I can help.
(Part of the biometric product marketing expert series)
Imagine an alternative universe in which a single human body had ten (different) faces and only one finger.
Think about the ramifications.
Credit for this thought, not original to me, must remain anonymous.
And the Oscar goes to…
Well, probably not. But I enjoyed contributing to Stefan Gladbach’s Christmas video “A PMM Christmas” as the only biometric product marketing expert in the cast.
And if you heard me mutter in the last few weeks that attribution is a myth, now you know why.
As you can see, Gladbach assembled an all-star cast. Credits at the end of the video, and also in the text of Stefan’s LinkedIn post.
Well, one additional credit: Susan Bredehoft was the camerawoman for my contributions. For lighting and background removal purposes, my scenes were taped outside in our back yard. Since my glasses lenses automatically adjust to sunlight, I can, um, attribute my Roy Orbison look to that.
And I did not follow instructions to wear an ugly Christmas sweater for the end credits…because I haven’t got one. (Ugly sweater, yes. Ugly Christmas sweater, no.) I should have stolen one from Talya.
And for those keeping score (only me, to be honest), I appear at 2:15, 4:40, 5:40, and 8:05.
And now I’m wondering if Roy Orbison ever covered a Smiths song. But again, that’s just me.
Merry Christmas.
I know it’s late on a Friday night (or perhaps Saturday morning where you are), but we need to speak about reality.
As you may know, I’ve grown tired of the word “trust” because of its overuse in the identity verification industry. When everyone repeatedly uses “trust” as a supposed differentiator, no one is differentiated.
But what happens if the overused word “trust” escapes the tired vision statements and starts to be taken seriously?
Let’s bring this VERY close to home, why should Bredemarket’s prospects and clients trust me?
After all, there are many reasons why they shouldn’t trust me at all.
I claim to have worked for about two dozen clients (give or take) since 2000, but the majority of readers of this post cannot name one single Bredemarket client. A few of you can name one of my clients. (Especially if you’re the client in question.) Maybe someone can name two or three. This is by design, since I usually function as a de facto ghostwriter, where my work-for-hire words literally become the property of the client.
And there’s my whole biometric product marketing expert claim. Assume for the moment that I am NOT lying about my work history, and that I really was writing Latent Station 2000 proposals late at night in the 20th century. Does mere continuous employment make me an expert?
But at least in the 20th century you knew that a person was behind any claims. The person may have been lying through their teeth, but there was a person behind the lies. Today there may be no such person. What if Bredebot is NOT my only synthetic identity creation? What if I do not exist, and have never existed?
Ah…I can see the uncertainty entering your consciousness.
And now you’re thinking…that maybe you can’t trust anything I said over the last five years.
But now…
…think about how outsiders look at YOUR company.
And if outsiders have any reason to…um…trust you.
And what strategies and content you need to regain the trust of these outsiders.
Now I am not asking you to immediately trust my claim that Bredemarket can equip you with the content you need.
But we can take 30 minutes—for free—to talk about it. Schedule a meeting at https://bredemarket.com/mark/
I frequently refer to myself as the “biometric product marketing expert”…and my expertise has been verified multiple times by independent entities.
For those who don’t know, there are a number of companies that put experts in touch with investors to provide insights. There are very strict rules governing these conversations: for example, experts are strictly prohibited from revealing confidential information. But in the end the investors receive insights, and the experts receive a small renumeration for their time.
For obvious reasons I can’t talk much about it, but I have participated in these conversations with multiple investors.
There are multiple entities that arrange these conversations, but the process usually works like this.
Yes, that’s the usual process, at least in my experience.
But occasionally you DO succeed in booking a meeting, provide your expertise, and get paid as a result.
Over the last few years I have successfully participated in multiple meetings arranged by two of these entities.
But I recently was approached by a third entity, and the email went something like this.
“Hey, I’m Jim-Bob Jones with KnowledgeRUs. I saw your LinkedIn profile, and I believe KnowledgeRUs could use you as an expert to discuss Green Widgets. Can we talk about this?”
So it appears that Jim-Bob saw my LinkedIn profile…but appeared to be completely unaware that KnowledgeRUs has approached me before. I don’t know why he didn’t research any previous interactions between KnowledgeRUs and me, but it obviously wasn’t critically important for him to do so.
If Jim-Bob had performed his research, he would have realized that KnowledgeRUs has approached me.
Multiple times.
All resulting in…nothing.
So I had a choice:
In the end I chose the latter.
Because I can provide my biometric product marketing expertise much more effectively when I work directly with you.
Talk to me if I can help you.
Bredemarket