I previously mused about an alternative universe in which a single human body had ten (different) faces.
Facial recognition would be more accurate if biometric systems had ten faces to match. (Kind of like you-know-what.)
Well, now I’m getting ridiculous by musing about a person with one hundred faces for identification.
Grok.
When I’m not musing about alternative universes with different biometrics, I’m helping identity/biometric firms market their products in this one.
And this frivolous exercise actually illustrates a significant difference between fingerprints and faces, especially in use cases where subjects submit all ten fingerprints but only a single face. The accuracy benefits are…well, they’re ten times more powerful.
Are there underlying benefits in YOUR biometric technology that you want to highlight? Bredemarket can help you do this. Book a free meeting with me, and I’ll ask you some questions to figure out where we can work together.
I made this available to someone else, so I’m making it available to you. If you’re interested in a non-branded clip of the ten faces, here it is below.
Bredemarket reserves the right to revisit topics I visited before.
Imagine an alternative universe in which a single human body had ten (different) faces and only one finger.
How accurate would facial recognition be?
How accurate would fingerprint identification be?
Think about the ramifications.
Ten faces, one finger.
Credit for this thought, not original to me, must still remain anonymous.
But if you would like to discuss your biometric marketing and writing needs with a biometric product marketing expert, fill out the “free 30 minute content needs assessment” form on the page linked below to schedule a free conversation.
Long-time Bredemarket fans may recall when Bredemarket established and publicized annual goals. I haven’t publicized my overall goals since 2022, but I am publicizing these two tactical goals for 2026 to (1) hold myself accountable, and to (2) enlist your help. Both are awareness goals, designed to bring Bredemarket to the attention of the identity, biometric, and technology marketing leaders who are my hungry people.
Tactical Goal 1
In calendar year 2026, achieve 100 WordPress views (as measured by “Most Viewed,” not “Most Downloaded”) for each of the three “essentials” videos:
You can help me realize my goals by doing one or both of the following (I ask, then YOU act):
If you have not seen all three of these videos yourself, visit either the Bredemarket blog post or the YouTube playlist and view the ones you haven’t seen. No need to view the ones you’ve already seen; I’m interested in meaningful views, not statistical inflation.
Share the videos with identity, biometric, and technology marketing leaders who can use Bredemarket’s services.
For me, 100 or 1,000 annual views of a video is a stretch goal. Even looking at lifetime statistics, my most popular WordPress video, my discovery of the Amazon Fresh Upland opening, has less than 100 views, and my most popular YouTube short, the metal strips that protect palm trees from squirrels, has less than 3,100 views. (I believe my most popular video ever was my Instagram reel of the San Antonio Avenue bridge: over 6,800 views.)
Bredemarket works with a number of technologies, but it’s no secret that my primary focus is biometrics. After all, I call myself the “biometric product marketing expert,” having worked with friction ridge (fingerprint, palm print), face, iris, voice, and rapid DNA.
The biometric product marketing expert in the desert.
If I can help your biometric firm with your content, proposal, or analysis needs, schedule a free meeting with me to discuss how I can help.
Well, probably not. But I enjoyed contributing to Stefan Gladbach’s Christmas video “A PMM Christmas” as the only biometric product marketing expert in the cast.
And if you heard me mutter in the last few weeks that attribution is a myth, now you know why.
As you can see, Gladbach assembled an all-star cast. Credits at the end of the video, and also in the text of Stefan’s LinkedIn post.
Well, one additional credit: Susan Bredehoft was the camerawoman for my contributions. For lighting and background removal purposes, my scenes were taped outside in our back yard. Since my glasses lenses automatically adjust to sunlight, I can, um, attribute my Roy Orbison look to that.
And I did not follow instructions to wear an ugly Christmas sweater for the end credits…because I haven’t got one. (Ugly sweater, yes. Ugly Christmas sweater, no.) I should have stolen one from Talya.
And for those keeping score (only me, to be honest), I appear at 2:15, 4:40, 5:40, and 8:05.
And now I’m wondering if Roy Orbison ever covered a Smiths song. But again, that’s just me.
I know it’s late on a Friday night (or perhaps Saturday morning where you are), but we need to speak about reality.
As you may know, I’ve grown tired of the word “trust” because of its overuse in the identity verification industry. When everyone repeatedly uses “trust” as a supposed differentiator, no one is differentiated.
But what happens if the overused word “trust” escapes the tired vision statements and starts to be taken seriously?
Why should my prospects trust Bredemarket?
Let’s bring this VERY close to home, why should Bredemarket’s prospects and clients trust me?
After all, there are many reasons why they shouldn’t trust me at all.
I claim to have worked for about two dozen clients (give or take) since 2000, but the majority of readers of this post cannot name one single Bredemarket client. A few of you can name one of my clients. (Especially if you’re the client in question.) Maybe someone can name two or three. This is by design, since I usually function as a de facto ghostwriter, where my work-for-hire words literally become the property of the client.
But at least in the 20th century you knew that a person was behind any claims. The person may have been lying through their teeth, but there was a person behind the lies. Today there may be no such person. What if Bredebot is NOT my only synthetic identity creation? What if I do not exist, and have never existed?
Ah…I can see the uncertainty entering your consciousness.
And now you’re thinking…that maybe you can’t trust anything I said over the last five years.
But now…
Why should your prospects trust you?
…think about how outsiders look at YOUR company.
And if outsiders have any reason to…um…trust you.
And what strategies and content you need to regain the trust of these outsiders.
Now I am not asking you to immediately trust my claim that Bredemarket can equip you with the content you need.
Bredemarket 