The United States of America, like many other countries, displays patriotism. One example is the Oak Ridge Boys song “American Made.”
And the United States of America, like many other countries, commercializes patriotism. One example is the Miller commercial “Made the American Way.”
At the time this commercial was filmed, Miller WAS American made, under the ownership of Philip Morris. Today, of course, Miller is NOT solely American made, with the company owned by Molson Coors with headquarters and executive offices in Chicago, Montreal, and Golden Colorado. Its brand competitor Budweiser is Belgian made.
I am very familiar with cross-border ownership, having worked for Safran (French headquarters) and IDEMIA (French headquarters, but primarily owned by a U.S. investment firm). So when someone asks whether IDEMIA is a U.S. company or a French company, the proper answer is “yes.”
IDEMIA’s major competitors, NEC and Thales, are non-U.S. owned.
And if the Amadeus deal goes through, an American investment firm will NOT own the new entity.
But there are U.S. biometric firms. Bredemarket works or has worked for multiple U.S.-owned/headquartered biometric companies.
One company that is not (yet) a Bredemarket client is ROC (a/k/a Rank One Computing). Since it works with U.S. security agencies, you can bet that ROC echoes the Oak Ridge boys in its marketing. Josh Engelsma:
“For decades, large-scale U.S. biometric identity systems have relied heavily on foreign fingerprint providers. ROC’s performance in the NIST FRIF TE E1N evaluation, including #1 global ranking in Class B slap fingerprints, a critical capture format for high-scale civil and government identity programs, proves that American technology can now lead at the highest levels of global biometric performance.”
It’s hard to predict whether U.S. government agencies will become “more patriotic,” since there are so many good foreign algorithms out there. But don’t count on DHS implementing a system with a Chinese algorithm.



