I was challenged by a private AI group to create a joke restaurant ad.
Locals will get it.
(Guasti and Filippi were wineries.)
Identity/biometrics/technology marketing and writing services
I was challenged by a private AI group to create a joke restaurant ad.
Locals will get it.
(Guasti and Filippi were wineries.)
When I saw this statement in Biometric Update’s summary of a a BIPA lawsuit against Google for voiceprint use, I had to laugh.
“NotebookLM Audio Overviews can be used to generate podcasts, directly competing with investigative audio journalism and narration work.”
Invesigative audio journalism?
Have any of the plaintiffs ever HEARD a NotebookLM Audio Overview?
I shared one over a year ago when my LinkedIn profile was used to create the audio overview “Career Detective.” It’s so fawning about my amazing background that it is nowhere near investigative journalism.
Or maybe investigative journalisn is just that bad.
Judge for yourself whether this AI-generated “podcast” would compete with a real investigative podcast:
The title of this post uses acronyms for brevity, but the full version is “Using Large Language Models for Know Your Customer. What Could Go Wrong?”
Biometric Update links to a TrendAI post that demonstrates how the use of a large language model to analyze document data is a vulnerability to prompt attacks.
“In a real-world stack built with FastAPI, Claude Code, and a SQLite MCP backend, his team embedded malicious instructions inside a passport so that the AI agent followed them and leaked other customer records directly into the verification page.”

What does this mean?
“The takeaway here is that if your AI can read documents and call tools, your documents can potentially become executable attack surfaces even when guarded with strict schemas.”
Something a human wouldn’t do.
So I had to fulfill a medical appointment and got into my car WITH TIRES, started it, and positioned THE TIRES so that I would head north, then west, toward the medical facility. Once I got to the parking lot I parked my car WITH TIRES and went inside. Less than a half hour later I exited, walked to my car WITH TIRES, and drove home. (Did I mention that my car has TIRES?)


AI is a tool.
You wield the tool.
It’s the classic case of paralysis by overwhelmedness. (Not officially a word, but bear with me here.)
Your identity/biometric firm needs experienced product marketing contract help because you are drowning in work. But because you’re drowning in work you can’t take the time to set up that contract.
Bredemarket can help you contract with Bredemarket.
Now there are certain things that Bredemarket can’t do. Well, Bredemarket could do them, but you (understandably) won’t let me.
But there are things that I can do to make your life easier when you onboard Bredemarket as a contractor/vendor…especially if you are an identity/biometric firm.
So I can meet your partway. Then we’ll realize our mutual goal of making your products prominent and making the competitive products look weak.
So let’s talk and move the process forward.
Oh, and the title of this post was suggested by Google Gemini. AI is only a tool, but sometimes it’s a very effective tool. Sometimes.
A former coworker reshared the story of Clifford Stoll investigating an accounting error and discovering a Cold War spy network. But a few years later, Stoll was wrong about the emerging Internet…and also right.
Stoll shared his views in a 1995 Newsweek article that was an amusing read after the fact.
For example:
“The truth is no online database will replace your daily newspaper…”
Stoll lived long enough to see the decline of printed newspapers in the early 21st century.
Another one:
“How about electronic publishing? Try reading a book on disc. At best, it’s an unpleasant chore: the myopic glow of a clunky computer replaces the friendly pages of a book. And you can’t tote that laptop to the beach. Yet Nicholas Negroponte, director of the MIT Media Lab, predicts that we’ll soon buy books and newspapers straight over the Internet. Uh, sure.”
Let’s pick this one apart piece by piece.
So Stoll was not perfect. But he anticipated some things that we still struggle with today.
“What the Internet hucksters won’t tell you is tht the Internet is one big ocean of unedited data, without any pretense of completeness. Lacking editors, reviewers or critics, the Internet has become a wasteland of unfiltered data. You don’t know what to ignore and what’s worth reading.”
While many companies from Yahoo to Altavista to Google to Wikipedia to OpenAI have tried to solve this problem, it is not fully solved.
And then there’s the biggie.
“What’s missing from this electronic wonderland? Human contact. Discount the fawning techno-burble about virtual communities. Computers and networks isolate us from one another. A network chat line is a limp substitute for meeting friends over coffee. No interactive multimedia display comes close to the excitement of a live concert. And who’d prefer cybersex to the real thing?”
Today’s world is actually worse than the one Stoll envisioned. Not only have I conducted most of my interactions with people over chat boxes and screens. But in 2026 we are now interacting with “HAL 9000” non-person entities…and we may not even know that they aren’t human, but synthetic or deepfake identities.
Despite the benefits of remote interactions—they’ve kept me (and my former coworker) employed—Stoll’s warnings about this new world remain valid.
So I wouldn’t laugh at Stoll’s derision over the emerging Internet. If you were alive in 1995, be honest: did you anticipate THIS?
Don’t fall behind.
It should be obvious by now that TI is a transformative paradigm shift that is already affecting the world economy and your own life.
Forward-thinking influencers are reimagining the tire as a sophisticated sensory organ, incorporating real-time structural diagnostics and dynamic adaptation. This is fundamentally redefining our relationship with the road, proving that the future of mobility is being built from the ground up.
But those who remain still will fall behind.
Because the tool IS a way of life.

Don’t fall into the me-too trap. Differentiate.
If you are asking “how do I use [COOL AI TOOL]”…
…you’re asking the wrong question.
Ask how you will solve a particular business problem.
Maybe you will use AI.
Maybe you won’t.
Maybe you will use Bredemarket.
While I’m currently concentrating on HUMAN identities (book on the way), the world is moving in a different direction.
“Everyone (I think?) agrees that defining your ICP (Ideal Customer Profile) is important….
“But there’s an assumption baked into all of this: Your user is human. I think that assumption is breaking.
“As agents begin to interact with products on our behalf – often via protocols like Model Context Protocol (MCP) – your ‘user’ may never actually touch your product.
“Which changes pretty much everything.”
Verna highlights how to market when your ideal “customer” is a bot, and what the bots look for.
“[Other products] will become almost entirely invisible. They exist as infrastructure. As a codified set of rules that is hard to reproduce. They are never opened directly, never explored, never ‘used’ in the traditional sense. They are just… there, powering outcomes. And you know what, I think most of the B2B will fall here.”
So I’m definitely concentrating on people for the next few days, but I haven’t forgotten my bot buddies.