Tag Archives: artificial intelligence

How to Educate Yourself About TI: The Nexus

“Frank, you’re just not cutting it!”

Ethan’s young, boisterous voice cut through the office conversation.

“You know that TI is revolutionizing the way we work, live, and breathe. And yet you can’t tell me the first thing about tires!”

Google Gemini.

Frank didn’t bother to reply. Not only because Ethan wouldn’t listen even if he did. But because he knew that Ethan was right. Frank didn’t know TI the way the young folks like Ethan did. Perhaps it was time to draft that resignation letter before the company right-sized him out the door.

That’s when Jane inserted herself into the conversation.

“Hey, Ethan,” she interrupted. “Remember what I was like two months ago? I couldn’t meaningfully discuss the Safe Tread Alliance, calculate yen-to-dollar exchange rates on the fly, or even say a single thing about complete strut assemblies!”

Ethan nodded.

“But I took the initiative and educated myself about TI. I subscribed to a free weekly newsletter that covered all the aspects of TI in detail. Frank, I’ll Slack you the link and within a week you’ll know more about TI than Ethan!”

Frank suddenly felt hopeful. “Thanks, Jane. I will give it a try.”

Google Gemini.

Bredemarket note: Tire Review is a real website that offers a variety of free weekly e-newsletters that are all about tires. But for the record, Tire Review does NOT believe that tire intelligence is the nexus of the most significant advance of the last 100 years.

Then again, maybe they do.

Kinda like certain other paradigm-shifting beliefs.

Google Gemini.
TI: The Nexus. Google Lyria.

Dry To The Bone

You’re not gonna hear this song about dry fingerprint ridges on Top 40 radio. But for a select few biometric product marketers, it highlights a critically important issue.

“Dry To The Bone #1.” Google Lyria.

Why?

Because dry fingerprint ridges, while not a common worry among the general populace, ARE a concern among law enforcement, homeland security, financial institution, and other professionals who depend on high-quality friction ridge capture to solve crimes and identify people.

And these people desperately need products that accurately capture fingerprints in challenging conditions.

And the product vendors need to communicate their product benefits to potential vendors. (Whoops, I mean prospects.)

That’s where Bredemarket comes to save the day.

Not with music.

“Tracing the Ridge.” Google Lyria.

(Thankfully.)

Through Bredemarket, I work with you to develop the customer-focused, benefits-oriented words that move your prospects toward your fingerprint capture solution.

If you want prospects to buy your identity product, schedule a free meeting with the biometric product marketing expert.

Stop losing prospects! Use Bredemarket content for tech marketers
Stop losing prospects!

And…I couldn’t resist one more.

“Dry To The Bone #2.” Google Lyria.

Non-Human Identity Verification

How do you verify non-human identities?

One of the reasons that I titled my ebook “Proving Humanity” is because the six (yes, six) factors of identity verification and authentication that I discuss only apply to identifying humans, and do not apply to non-human identities.

Again, so how do you verify non-human identities?

Cryptographics

One way is via cryptographics. As I discussed previously, the Secure Production Identity Framework For Everyone (SPIFFE) and the SPIFFE Runtime Environment (SPIRE) provide non-person entities with “strongly attested, cryptographic identities.”

Problem solved, right?

As any human who has used a password knows, a single factor can be stolen. And that includes cryptographic factors.

Provenance

Which means that we have to look at provenance. But instead of looking at the provenance of an AI-generated image or video, we are looking at the provenance of an agent that performs actions. The network origin. The environment. The associated attributes. Is the agent running on a specific, authorized, and known virtual machine or container at a specific network address, or is it running…somewhere else?

Behavior

And if you’ve read my book, you know that human identities can be evaluated based upon their behavior (either tendencies or intent). You can also look at the behavior of agents. Is the agent acting at an unexpected time of day? Is it executing an unusually high volume of requests? Is it “scoping out the joint”?

Multi-factor authentication

Again, it’s possible to spoof one factor, but much harder to spoof multiple factors. And that applies to both humans and non-human agents.

Be safe out there.

Data Centers: NIMBY? Part Two.

We want bad people to be thrown in prison, but we don’t want said prisons near OUR houses. Same for data centers, in West Virginia and elsewhere.

I first heard of Festus, Missouri via one of those long-winded Facebook posts that doesn’t cite its sources, thus making me automatically question its veracity.

But this one was true, according to Politico.

“The [Festus] City Council voted March 30 to approve a development agreement for the data center, planned for 360 wooded acres on the city’s southwest side. The operator of the data center hasn’t been identified…”

Now normally there are weeks of meetings before a city council even approves a fast food joint. This leveling of 360 acres of wood to let people like me create wildebeest pictures seems to have surprised the residents of Festus.

Google Gemini. Yes, I appreciate the irony.

But that wasn’t the only surprise for the city. A second surprise happened a few days later.

“Voters in a small Missouri town, unhappy with the city council’s approval of a $6 billion data center, struck back at the polls last week, ousting all four incumbent council members running for reelection.”

If you are a political (or business) leader who despises transparency, try not to violate your stakeholders’ trust when your job is on the line.

Speaking of losing jobs, there is an effort to recall Mayor Sam Richards and other council members who supported the data center project.

Hype

The picture above and text below were authored by Google Gemini.

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